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- Tasks: Lead exciting CRM campaigns and create personalised customer experiences.
- Company: Join the Virgin Group, a bold collective transforming industries and enhancing customer experiences.
- Benefits: Enjoy unlimited leave, flexible working, and a learning budget to fuel your curiosity.
- Why this job: Make customer engagement magic happen while thriving in a dynamic, high-energy environment.
- Qualifications: Experience in CRM/Marketing Automation and data analytics is essential; Braze knowledge is a plus.
- Other info: Embrace a culture that values uniqueness and supports diverse skill sets.
The predicted salary is between 40000 - 52000 £ per year.
We are searching for a CRM Operations Manager to supercharge our customer communications. You will build extraordinary campaigns and leverage our new CRM platforms to create personalised experiences that turn customers into fans. From day-to-day campaigns to strategic lifecycle management, you'll be making customer engagement magic happen.
Our Virgin Family: Join the Virgin Group, a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family. Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences.
Support the Marketing Operations Lead to drive retention and loyalty ensuring a material step-change in personalisation and targeting of our automated communications by harnessing our data.
- Own the build, set up, targeting, testing and execution of campaigns and lifecycle communications in Braze across channels including email, push notifications, in-app/in-browser messages, SMS and other digital channels to deliver measurable impact.
- Lead the end-to-end testing of campaigns and Canvas, working with the wider team to ensure it is completed across communications channels.
- Plan and perform A/B testing to define and execute enhancements to conversion rates and campaign Return on Investment (ROI).
- Drive ongoing operational efficiencies by improving processes and championing communication best practices across the business.
What you'll need:
- CRM/Marketing Automation experience executing and optimising consumer-facing campaigns.
- Experience using Braze is a considerable advantage.
- Data analytics expertise for targeted, personalised marketing.
- Sharp project management skills and the ability to influence stakeholders.
- Loyalty programme expertise is a plus.
- HTML/front-end development skills are a plus.
- Braze or marketing automation platform qualifications are a plus.
- Thrives in a dynamic, high-energy environment, with the ability to react quickly to change.
- A passion-driven, can-do attitude, and always ready to challenge the status quo.
Role type: Permanent
Location: London hub (approx. once per week) & your home space
Salary: £46,000 - £53,000 plus bonus
Working hours: Full time - We embrace flexible working.
Benefits: Our benefits package isn't just a list - it's your ticket to an extraordinary career and life. Imagine unlimited leave for your globe-trotting dreams, a "it, let's do it pot" to enjoy being you, and a learning budget to fuel your curiosity. We've got your back with top-notch health care, family support that goes the extra mile, and a pension plan to keep your future bright.
We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don't hesitate to let us know.
CRM Operations Manager employer: Parent TEST TJ Company 1
Contact Detail:
Parent TEST TJ Company 1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Operations Manager
✨Tip Number 1
Familiarise yourself with Braze, as it's a key tool for this role. Consider taking an online course or watching tutorials to understand its features and functionalities better. This will not only boost your confidence but also show your commitment to mastering the platform.
✨Tip Number 2
Brush up on your data analytics skills, particularly in relation to consumer behaviour. Being able to interpret data effectively will help you create targeted campaigns that resonate with customers, which is crucial for this position.
✨Tip Number 3
Network with professionals in CRM and marketing automation. Join relevant online forums or LinkedIn groups where you can share insights and learn from others' experiences. This could provide valuable connections and insights that may help you stand out during the hiring process.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Think of specific examples where you've successfully led campaigns or projects, highlighting your ability to influence stakeholders and drive results. This will demonstrate your readiness for the responsibilities of the role.
We think you need these skills to ace CRM Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing automation. Emphasise any specific projects where you've executed consumer-facing campaigns, especially using platforms like Braze.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and data-driven storytelling. Mention how your skills align with the role's requirements, particularly your project management abilities and experience with A/B testing.
Showcase Data Analytics Skills: Provide examples of how you've used data analytics to enhance marketing strategies. Discuss specific metrics or results from past campaigns that demonstrate your ability to drive conversion rates and ROI.
Highlight Adaptability: Given the dynamic nature of the role, include instances where you've successfully adapted to change or thrived in high-energy environments. This will show your potential employer that you can handle the fast-paced work culture at Virgin.
How to prepare for a job interview at Parent TEST TJ Company 1
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM and marketing automation platforms, especially Braze. Be prepared to discuss specific campaigns you've executed and how you optimised them for better engagement.
✨Data-Driven Storytelling
Since the role involves turning data into compelling narratives, come prepared with examples of how you've used data analytics to inform your marketing strategies. Discuss any A/B testing you've conducted and the results achieved.
✨Demonstrate Project Management Skills
The ability to manage projects effectively is crucial. Share instances where you've led campaigns from conception to execution, detailing how you coordinated with different stakeholders and ensured timely delivery.
✨Embrace the Virgin Spirit
Familiarise yourself with Virgin's values and culture. Show your enthusiasm for their mission and how your personal values align with theirs. This will help you stand out as a candidate who truly fits within the Virgin Family.
