Theatres Marketing Officer

Theatres Marketing Officer

Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead exciting marketing campaigns to boost ticket sales and engage audiences.
  • Company: Join The Alexandra, a vibrant theatre in Birmingham known for top-notch shows.
  • Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
  • Why this job: Be part of a dynamic team promoting major theatre productions and making an impact.
  • Qualifications: Experience in marketing or communications is preferred; passion for the arts is essential.
  • Other info: We are committed to inclusivity and support for individuals with disabilities.

The predicted salary is between 28800 - 43200 £ per year.

A fantastic opportunity to join the Marketing and Communications team based at The Alexandra, Birmingham. The Marketing Manager reports to the Head of Marketing and Communications and is responsible for the Marketing and Communications Assistant, playing a key role in the team by implementing effective marketing campaigns.

As Marketing Manager, you will be responsible for planning and delivering marketing campaigns that drive ticket sales and revenue and nurture the audience base, coordinating and collaborating within the venue and with ATG’s central Marketing team. You’ll serve as the main point of contact for producers and marketing agencies in the development and delivery of campaigns and take responsibility for identifying sales opportunities to increase occupancy and revenue.

Over the last 18 months we’ve worked on marketing and communications strategies for some of the biggest theatre shows on the UK touring circuit including The Book of Mormon, Pretty Woman, An Officer and a Gentleman and the world premiere of Here & Now - The Steps Musical, as well as a range of drama, music and comedy, and our very own venue programme including free monthly lunchtime concerts. This vacancy comes at a crucial time for the venue as we look ahead to a busy autumn of shows including The Bodyguard, Miss Saigon and a four-week Christmas run of Fiddler on the Roof.

We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged, and able to fulfil their potential in the workplace. If you’d like to discuss accessibility prior to applying, please review our job description where you will see a contact email address to request a confidential discussion.

Theatres Marketing Officer employer: Ambassador Theatre Group

Joining The Alexandra in Birmingham as a Theatres Marketing Officer means becoming part of a vibrant and dynamic team dedicated to delivering exceptional theatre experiences. With a strong focus on employee growth, we offer opportunities for professional development and collaboration with some of the biggest names in the industry, all within a supportive and inclusive work culture. Our commitment to diversity and accessibility ensures that every team member can thrive, making this an excellent place for those seeking meaningful and rewarding employment.
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Contact Detail:

Ambassador Theatre Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Theatres Marketing Officer

✨Tip Number 1

Familiarise yourself with the latest trends in theatre marketing. Understanding what works for current shows can give you an edge in discussions during interviews and show your passion for the role.

✨Tip Number 2

Network with professionals in the theatre industry. Attend local events or join online forums to connect with others who work in marketing for theatres. This can provide valuable insights and potentially lead to referrals.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on in the past. Be ready to share measurable outcomes and how your strategies contributed to ticket sales or audience engagement, as this will demonstrate your effectiveness.

✨Tip Number 4

Research The Alexandra and its recent productions. Knowing their past shows and marketing strategies will help you tailor your approach and show that you're genuinely interested in contributing to their success.

We think you need these skills to ace Theatres Marketing Officer

Campaign Management
Audience Engagement
Marketing Strategy Development
Collaboration Skills
Sales Analysis
Budget Management
Communication Skills
Creativity
Event Promotion
Digital Marketing
Social Media Management
Market Research
Stakeholder Management
Project Coordination

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements of the Theatres Marketing Officer position. Tailor your application to highlight relevant experience in marketing campaigns, audience engagement, and collaboration with teams.

Showcase Relevant Experience: In your CV and cover letter, emphasise your previous marketing roles, particularly those involving ticket sales and audience development. Use specific examples of successful campaigns you've managed or contributed to, especially in the arts or entertainment sectors.

Highlight Collaboration Skills: Since the role involves working closely with producers and marketing agencies, make sure to mention any experience you have in collaborative projects. Discuss how you’ve effectively communicated and coordinated with different stakeholders to achieve marketing goals.

Express Passion for the Arts: Convey your enthusiasm for theatre and the arts in your application. Mention any relevant personal experiences, such as attending shows or participating in community arts initiatives, to demonstrate your genuine interest in the industry.

How to prepare for a job interview at Ambassador Theatre Group

✨Know Your Campaigns

Familiarise yourself with recent marketing campaigns for major theatre shows, especially those mentioned in the job description. Be prepared to discuss what worked well and how you would approach similar campaigns.

✨Showcase Collaboration Skills

Highlight your experience in working with various teams, including producers and marketing agencies. Provide examples of successful collaborations that led to increased ticket sales or audience engagement.

✨Understand the Audience

Demonstrate your knowledge of the target audience for theatre productions. Discuss strategies you've used to nurture and grow an audience base, and how you would apply these strategies in this role.

✨Prepare Questions

Have insightful questions ready about the venue's upcoming shows and marketing strategies. This shows your genuine interest in the role and helps you understand how you can contribute effectively.

Theatres Marketing Officer
Ambassador Theatre Group
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