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For Companies At a Glance
- Tasks: Drive sales conversion through targeted marketing initiatives and impactful materials.
- Company: Join The Stepstone Group, a global leader in job-tech with over 20 brands across 30+ countries.
- Benefits: Enjoy 29 days holiday, private healthcare, hybrid work, and training opportunities.
- Why this job: Be part of reshaping the labour market while enhancing your marketing skills in a supportive environment.
- Qualifications: Experience in B2B marketing, event management, and strong analytical skills required.
- Other info: Diversity and inclusion are key; we welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
At The Stepstone Group, we have a simple yet very important mission: The right job for everyone. Using our data, platform, and technology, we create opportunities for job seekers and companies around the world to find a perfect match, in a fair and equitable way. With over 20 brands across 30+ countries, we strive for fair and unbiased hiring. Join our team of 4,000+ employees and be part of reshaping the labour market and becoming the world's leading job-tech platform.
Job Description
Join our Marketing team and you will be responsible for driving sales conversion rates by developing and executing targeted marketing initiatives that empower our sales team. You will be responsible for creating impactful sales enablement materials, planning and executing high-impact customer events, and developing marketing strategies that enhance customer engagement and drive revenue growth. This role requires a blend of analytical thinking, creativity, and proactive execution to support TotalJobs business objectives.
Your Responsibilities:
- Develop and optimize sales enablement materials such as sales pitches, industry and customer specific presentations, case studies, value propositions, and sales collateral to drive conversion and customer engagement.
- Conceptualize, plan, and execute customer events (in-person, virtual, and hybrid) that contribute to lead generation and create a community for exchange for relevant customers.
- Design and manage targeted marketing campaigns that directly support sales initiatives, including account-based marketing (ABM), lead generation, and retention programs.
- Work closely with the Sales team to identify needs, provide marketing support, and create tools that enhance their effectiveness in client interactions.
- Conduct competitive analysis and market research to refine messaging, identify opportunities, and position TotalJobs as a thought leader in the industry.
- Monitor and analyze the performance of marketing initiatives, ensuring continuous optimization based on data-driven insights.
- Manage relationships with external agencies and vendors for the production of high-quality marketing content and event logistics.
- Collaborate cross-functionally with departments such as B2B Brand, Content & Insights, Product Marketing and E-Commerce Marketing to align marketing activities with business goals.
Qualifications:
Several years of experience in B2B marketing, preferably in a sales-driven environment or working closely with Sales teams. Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data. Proven experience in event management, from conceptualization to execution and post-event analysis. Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus. Bachelor's degree in Marketing, Business, Communications, or a related field. Fluency in English, additional language skills (e.g., German) are a plus.
Your benefits:
We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life, it should enrich it. Here are some of the benefits we offer:
- 29 days holiday allowance + bank holidays
- Private medical and dental healthcare
- Pension contribution up to 10%
- Training and development opportunities
- Cycle to work scheme
- Hybrid working model
- Volunteering days
Our commitment:
Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.
Sales Enablement Marketing Specialist in South East London employer: Stepstone UK
Contact Detail:
Stepstone UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Enablement Marketing Specialist in South East London
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and sales enablement. Understanding current strategies and tools will help you speak the same language as the Sales team and demonstrate your proactive approach during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work in sales and marketing roles. Attend relevant events or webinars to build connections and gain insights that could give you an edge when discussing your experience and ideas.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight how these initiatives drove sales conversion rates and customer engagement, as this aligns directly with the responsibilities of the role.
✨Tip Number 4
Research The Stepstone Group and its various brands thoroughly. Understanding their mission, values, and market position will allow you to tailor your discussions and show genuine interest in contributing to their goals.
We think you need these skills to ace Sales Enablement Marketing Specialist in South East London
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Sales Enablement Marketing Specialist position. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B marketing and sales enablement. Use specific examples that demonstrate your analytical skills, event management experience, and familiarity with marketing automation tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's mission. Mention how your skills align with their goals and how you can contribute to driving sales conversion rates.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles that demonstrate your ability to drive customer engagement and revenue growth. This could be successful marketing campaigns or events you've managed.
How to prepare for a job interview at Stepstone UK
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and how they relate to sales conversion rates. Be prepared to discuss how you have used data to optimise marketing initiatives in your previous roles.
✨Showcase Event Management Experience
Highlight your experience in planning and executing customer events. Be ready to share specific examples of successful events you've managed, including the objectives, challenges faced, and outcomes achieved.
✨Understand the Sales Team's Needs
Research the company’s sales strategies and think about how your marketing skills can support them. During the interview, demonstrate your understanding of the sales process and how effective marketing can enhance client interactions.
✨Prepare for Collaborative Questions
Expect questions about cross-functional collaboration. Think of examples where you've worked with other departments, such as sales or product marketing, to achieve common goals and how that experience can benefit the team at The Stepstone Group.
