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- Tasks: Lead social media strategy and influencer partnerships for innovative skincare brands.
- Company: Join NAOS, a leading skincare company with a unique biology-driven approach.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Shape brand identity and engage with influencers in a fast-paced, impactful role.
- Qualifications: Minimum 2 years in a similar role with strong analytical skills and social media expertise.
- Other info: Be part of a company that values ecology and innovation in skincare.
The predicted salary is between 36000 - 60000 £ per year.
We’re on the lookout for a creative, dynamic and trend driven Social Media & Influencer Manager to take the lead on our social media channels. This role offers the opportunity to shape the identity of our fast growing expert skin brands in the UK & Ireland markets.
As part of the NAOS Digital Team, you’ll be playing a huge part in our mission: To be the challenger skincare brand in the UK market, recruiting new shoppers into growth categories & FORMATS offering consumers accessibility to formulations that truly change their quality of life.
Role Summary:
The Social Media & Influence Manager will own and develop the social media strategy for all NAOS Brands, both paid and organic; including influencer paid partnerships and creating paid social assets alongside Brand managers across Instagram, Tik Tok, Facebook & YouTube. With a significant year on year increases in media budget, this role will be integral to driving the Brand Awareness for NAOS brands in the UK and Ireland markets.
Key Responsibilities:
- Lead development and implementation of the social media strategy for all Naos Brands including; organic, paid and influencer marketing.
- Own the monthly social content calendar and manage creation, execution and scheduling of all organic social posts utilising scheduling tool.
- Research and negotiation of influencers for all Naos UK brands.
- Work closely with Marketing & PR departments to identify and build relationships with industry influencers, ensuring the alignment with brand values with the aim to increase brand awareness.
- Measuring the success of any influencer campaign.
- Be responsible for, and manage the monthly reporting for the social landscape across the brand.
- Tracking campaign performance, social listening, social/influencer trends and competitor analysis and regularly report back to the brand and commercial teams with social/digital trends (content, formats, influencers, etc.).
- Manage the social listening tool and monitor share of voice, and other social KPIs and regularly report back to the brand and commercial teams with social/digital trends (content, formats, influencers, etc.).
- Work closely with the brand team to oversee agency shoots for organic content across the brand’s social channels for the category.
- Optimising global brand content for the UK market that resonates with the target audience.
- Develop action plans to grow our followers, engage and retain them through engaging with influencers to create content that can be hosted on their own channels or Brand’s channels (inc. paid media).
- Analyse and report on campaign performance across the brand, to help us understand the habits and behaviour of visitors as well as understanding ROI and effectiveness of product spend.
- Be an active champion of the Brand Values, ensuring smooth and seamless collaboration across functions.
You Will:
- Have a challenger/entrepreneurial mindset, not afraid to challenge the status quo.
- Have extensive experience using Meta, TikTok and Google platforms.
- Excellent analytical skills.
- Be proactive and self driven.
- Have a customer centric approach.
- Min 2 years in a similar role.
Social Media and Influence Manager employer: NAOS (Bioderma - Institut Esthederm - Etat Pur)
Contact Detail:
NAOS (Bioderma - Institut Esthederm - Etat Pur) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Influence Manager
✨Tip Number 1
Familiarise yourself with NAOS and its brands. Understanding their unique approach to skincare and how they differentiate themselves in the market will help you align your social media strategies with their brand values.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing. Being able to discuss current trends and how they can be applied to NAOS's strategy will demonstrate your proactive mindset and creativity during interviews.
✨Tip Number 3
Build a portfolio showcasing your previous work in social media management and influencer partnerships. Highlight successful campaigns you've led, especially those that increased brand awareness or engagement, as this will give you an edge.
✨Tip Number 4
Network with industry influencers and professionals. Engaging with them on platforms like LinkedIn or Instagram can provide insights into the influencer landscape and may even lead to valuable connections that could benefit your application.
We think you need these skills to ace Social Media and Influence Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and influencer marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for skincare and how your background aligns with NAOS's mission. Mention specific examples of successful social media campaigns you've led or contributed to, showcasing your creativity and analytical skills.
Showcase Your Knowledge of Trends: Demonstrate your understanding of current social media trends and platforms like Instagram, TikTok, and Facebook. You could include insights on how these trends can be leveraged to enhance brand awareness for NAOS.
Highlight Analytical Skills: Since the role requires measuring campaign performance, emphasise your analytical skills in your application. Provide examples of how you've tracked and reported on social media metrics in previous roles, and how this has informed strategy.
How to prepare for a job interview at NAOS (Bioderma - Institut Esthederm - Etat Pur)
✨Showcase Your Creativity
As a Social Media & Influence Manager, creativity is key. Prepare examples of past campaigns you've led or contributed to, highlighting your innovative ideas and how they drove engagement.
✨Know the Brands Inside Out
Familiarise yourself with NAOS and its brands—Bioderma, Institut Esthederm, and Etat Pur. Understand their unique selling points and how they align with the company's philosophy of ecobiology.
✨Demonstrate Analytical Skills
Be ready to discuss how you measure the success of social media campaigns. Bring data-driven examples that showcase your ability to analyse performance and adapt strategies accordingly.
✨Prepare for Trend Discussions
Stay updated on current social media trends and influencer marketing strategies. Be prepared to discuss how you would leverage these trends to enhance brand awareness for NAOS in the UK and Ireland.
