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For Companies At a Glance
- Tasks: Manage paid search campaigns, optimise performance, and analyse data for insightful reporting.
- Company: WPP Media is a creative transformation company focused on building better futures through creativity.
- Benefits: Enjoy competitive medical plans, significant paid time off, and a hybrid work environment.
- Why this job: Join a dynamic team, learn from digital experts, and contribute to impactful marketing strategies.
- Qualifications: Passion for digital marketing, analytical skills, and a proactive attitude are essential.
- Other info: This role is UK-based; applicants must have the right to work in the UK.
The predicted salary is between 28800 - 42000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Essence Mediacom - A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
The EssenceMediacom Search team works to effectively manage paid search campaigns to consistently deliver excellent results against client KPIs. You’ll be a part of the wider Google Practice, which focuses on connecting the Google ecosystem and delivering best in class performance for our clients. We are now looking for a Search Executive to come and join the team.
Intro to the role:
As a Search Executive, you will be responsible for keyword research, campaign builds, performance monitoring and optimisation, alongside analysing data to write insightful commentary for reporting. You will develop excellent in-platform knowledge, working closely with the Search Account Manager and Senior Search Executive to plan and execute best in class Paid Search strategy.
Key Responsibilities:
- Performance Monitoring and Optimisation
Effectively manage your assigned paid search client campaigns; ensuring effective and timely optimisation is delivered and constantly looking for opportunities to improve performance. - Work closely with the Search Account Manager to plan and execute a best in class Paid Search strategy including activation and rigorous testing of new products.
- Assist with performance analysis, internal report maintenance, issue identification and ongoing solution development that your team conducts.
- Working in your team
Collaborate with and support other team members with the implementation, optimisation and paid search activation for clients. - Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work.
- Contribute to client meetings and participate in ongoing client engagement.
- Finance and Operational Procedures
Carry out regular campaign and budget management checks. - Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Ensure financial accuracy whilst conducting the client budgeting process and reconciliation of ad spend.
Skills and Experience:
- Passion for digital marketing, in particular Search.
- An analytical thought process, keen to drive continued excellence and deliver for our clients.
- Have a proactive attitude, showing an enthusiasm for Search and the desire to learn.
- Ability to manage their time effectively and to work as part of a group.
- Attention to detail and excellent communication skills, both written and verbal.
- Proactive and self-motivated, always looking to expand knowledge and capabilities.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Life at WPP Media & Benefits:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Account Executive - PPC
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and digital marketing. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals already working in PPC roles or at WPP Media. Attend industry events, webinars, or local meetups to connect with them. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Demonstrate your analytical skills by working on personal projects or case studies related to paid search. Create mock campaigns, analyse their performance, and be ready to discuss your findings and strategies during the interview.
✨Tip Number 4
Prepare thoughtful questions about the company culture and team dynamics at WPP Media. Showing genuine interest in how they operate and collaborate can set you apart from other candidates and demonstrate your enthusiasm for the role.
We think you need these skills to ace Paid Search Account Executive - PPC
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Search Account Executive. Familiarise yourself with key terms like keyword research, performance monitoring, and optimisation to demonstrate your knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing and paid search campaigns. Use specific examples that showcase your analytical skills and any successful projects you've worked on that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and your proactive attitude. Mention how your skills and experiences make you a great fit for the team at EssenceMediacom, and express your enthusiasm for contributing to their success.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive decisions or improve campaign performance. This will demonstrate your analytical thought process and your ability to deliver results, which are crucial for this role.
How to prepare for a job interview at GroupM
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing, especially in the realm of paid search. Share any personal projects or experiences that highlight your interest and knowledge in this area.
✨Demonstrate Analytical Skills
Prepare to discuss how you approach data analysis and performance monitoring. Be ready to provide examples of how you've used data to optimise campaigns or improve results in previous roles.
✨Highlight Team Collaboration
Since the role involves working closely with team members, be prepared to talk about your experience in collaborative environments. Share specific instances where you contributed to a team's success or supported colleagues in achieving goals.
✨Understand WPP Media's Values
Familiarise yourself with WPP Media's core values and culture. During the interview, align your answers with these values, demonstrating how you embody them in your work and interactions with others.
