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- Tasks: Lead and optimise CRM strategies to engage audiences and drive income.
- Company: Join the National Theatre, a cultural icon dedicated to innovative storytelling.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and creative input.
- Why this job: Be at the forefront of email marketing trends while making a real impact on audience engagement.
- Qualifications: Experience in CRM campaigns, data-driven decision-making, and email marketing software is essential.
- Other info: Apply by 25th May 2025 to be part of a dynamic marketing team!
The predicted salary is between 36000 - 60000 £ per year.
The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies across the organisation, ensuring that the National Theatre continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.
Working directly with the CRM Marketing platform, the individual will collaborate with teams from across South Bank operations, NT Live, National Theatre at Home and National Theatre Productions to execute impactful and engaging audience communications in support of key objectives, such as income generation, quality traffic / lead generation and content engagement.
Supported by two CRM Marketing Coordinators, the role sits within the Marketing (Brand) team, which also includes Website, Data and Insight and Social Media teams. The Marketing (Brand) team is a part of the Audiences & Marketing directorate, alongside Marketing (South Bank), Box Office, Digital Media (National Theatre at Home, NT Live, NT Collection), Communications and the Design Studio.
The successful candidate will have the following:
- Experience of delivering target-driven CRM campaigns.
- Experience of using data and audience insight to inform decision-making and measure impact.
- A high level of initiative with collaborative and confident communication skills.
- Experience of working with email marketing software or CRM systems.
- Clear understanding of customer lifecycle marketing and user journeys.
If that sounds like you, this may be the role for you!
The closing date for the receipt of a completed application is Sunday 25th May 2025 at 11:59pm.
CRM Marketing Manager employer: National Theatre
Contact Detail:
National Theatre Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM marketing and email strategies. This will not only help you understand the role better but also allow you to discuss innovative ideas during your interview.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in CRM marketing. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare specific examples of past campaigns you've managed that were data-driven and target-oriented. Being able to articulate your successes will demonstrate your capability to deliver results.
✨Tip Number 4
Research the National Theatre's current audience engagement strategies. Understanding their approach will allow you to tailor your discussions and show how you can contribute to their objectives.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the CRM Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Highlight Relevant Experience: Focus on your experience with CRM campaigns and email marketing software. Provide specific examples of successful campaigns you've managed and how they contributed to business objectives.
Showcase Data-Driven Decision Making: Emphasise your ability to use data and audience insights in your previous roles. Mention any tools or methodologies you’ve used to measure campaign impact and inform your strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only summarises your CV but also conveys your passion for the role and the National Theatre. Discuss your understanding of customer lifecycle marketing and how you can contribute to their goals.
How to prepare for a job interview at National Theatre
✨Showcase Your CRM Experience
Be prepared to discuss your previous experience with CRM campaigns. Highlight specific examples where you successfully delivered target-driven results, and explain how you used data and audience insights to inform your strategies.
✨Demonstrate Collaborative Skills
Since the role involves working with various teams, emphasise your ability to collaborate effectively. Share examples of past projects where teamwork was crucial to achieving objectives, and how you communicated confidently with different stakeholders.
✨Understand Customer Lifecycle Marketing
Make sure you have a clear understanding of customer lifecycle marketing and user journeys. Be ready to discuss how you would apply this knowledge to enhance audience engagement and retention for the National Theatre.
✨Stay Updated on Email Marketing Trends
Research the latest trends and best practices in email marketing. During the interview, mention any recent developments you've come across and how you would implement them in your role as a CRM Marketing Manager.
