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- Tasks: Lead CRM strategies to enhance patient relationships and drive growth.
- Company: Join Smile White and Yorkshire Dental Suite, innovative leaders in dental care.
- Benefits: Enjoy competitive salary, remote work flexibility, and a dynamic work environment.
- Why this job: Be part of a fast-growing team focused on transforming patient experiences through innovation.
- Qualifications: 3+ years in CRM, strong platform knowledge, and a passion for customer experience required.
- Other info: Opportunity to work with cutting-edge technology in a supportive, forward-thinking culture.
The predicted salary is between 36000 - 60000 £ per year.
Location: Smile White & Yorkshire Dental Suite
Salary: Competitive, based on experience
Job Type: Full-Time
Smile White and Yorkshire Dental Suite are two of the UK’s most forward-thinking dental brands, united by a shared vision: to deliver world-class dental care and transform patient experiences. With a commitment to innovation, luxury-level service, and digital-first solutions, we are growing fast—and we’re looking for a CRM expert to help drive that growth through smarter, data-driven customer relationships.
We’re seeking a dynamic and data-savvy CRM Manager to take ownership of our customer lifecycle strategies across both Smile White and Yorkshire Dental Suite. This role will be central to building deep, meaningful relationships with our patients—from first touchpoint through long-term loyalty.
As CRM Manager, you'll develop and execute email, SMS, and automation campaigns that drive acquisition, conversion, and retention, while elevating the overall patient journey.
- Design and implement multi-channel CRM strategies across email, SMS, and in-app (if applicable) for both brands.
- Segmentation & Personalization: Develop smart segmentation strategies and personalised content to enhance engagement and response rates.
- Data & Insights: Monitor performance metrics (open rates, CTR, conversion, etc.)
- Tools Management: Manage CRM platforms (e.g., HubSpot, Salesforce, or similar).
- Compliance: Ensure all CRM activities comply with GDPR and other relevant data regulations.
Requirements:
- 3+ years of hands-on CRM experience, ideally in a consumer-facing or healthcare environment.
- Strong knowledge of CRM platforms (HubSpot, Salesforce, or similar).
- Experience with email and SMS automation, A/B testing, and segmentation.
- Analytical mindset with the ability to interpret data and make insight-led decisions.
- Passion for customer experience, innovation, and brand storytelling.
Work with two of the UK’s most exciting and fast-growing dental brands.
Head of Operations & Security, Remote working employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Operations & Security, Remote working
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially in the healthcare sector. Understanding how to enhance patient experiences through data-driven insights will set you apart from other candidates.
✨Tip Number 2
Network with professionals in the dental and healthcare industries. Engaging with others who have experience in CRM can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past CRM campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve customer engagement.
✨Tip Number 4
Stay updated on GDPR compliance and data regulations relevant to CRM. Being knowledgeable about these laws will demonstrate your commitment to ethical practices in managing customer relationships.
We think you need these skills to ace Head of Operations & Security, Remote working
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a CRM Manager. Familiarise yourself with customer lifecycle strategies and how they apply to the dental industry.
Tailor Your CV: Highlight your relevant experience in CRM, especially in consumer-facing or healthcare environments. Emphasise your knowledge of CRM platforms like HubSpot or Salesforce, and any specific achievements related to email and SMS automation.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for customer experience and innovation. Mention specific examples of how you've successfully implemented CRM strategies in the past and how they align with the vision of Smile White and Yorkshire Dental Suite.
Showcase Analytical Skills: In your application, demonstrate your analytical mindset by discussing how you've used data to drive decisions in previous roles. Include metrics or results from past campaigns to illustrate your impact.
How to prepare for a job interview at Smile White
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, such as HubSpot and Salesforce. Be prepared to discuss your hands-on experience with these tools and how you've used them to drive customer engagement.
✨Showcase Your Analytical Skills
Prepare examples of how you've monitored performance metrics like open rates and conversion rates in previous roles. Highlight specific instances where your data-driven decisions led to improved outcomes.
✨Emphasise Personalisation Strategies
Discuss your approach to segmentation and personalisation in CRM campaigns. Share successful strategies you've implemented that enhanced customer engagement and loyalty.
✨Understand Compliance Regulations
Brush up on GDPR and other relevant data regulations. Be ready to explain how you ensure compliance in your CRM activities, as this is crucial for maintaining trust with customers.
