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- Tasks: Lead marketing strategies and brand positioning in the fast-paced FinTech sector.
- Company: Join a dynamic startup focused on ETF data and analytics, making a real impact.
- Benefits: Enjoy competitive pay, growth opportunities, and a collaborative work culture.
- Why this job: Be part of an innovative team shaping the future of finance with exciting projects.
- Qualifications: 5+ years in B2B marketing, preferably in fintech or asset management, with strong stakeholder skills.
- Other info: Work closely with senior colleagues and institutional clients on cutting-edge solutions.
The predicted salary is between 43200 - 72000 £ per year.
In this role, you’ll focus on brand & positioning by developing and executing a comprehensive marketing strategy aligned with business goals. This role offers the chance to make a truly visible impact in a dynamic, fast-evolving field of ETF data and analytics.
Responsibilities:
- Work on positioning the company as a thought leader in the ETFs space within the institutional client base (buy and sell side).
- Work closely with business, product, data and leadership teams to align marketing activities with business development.
- Manage with other stakeholders the sales collateral, pitch decks, and client-facing materials.
- Lead strategy for ETF industry events, sponsorships, and conferences.
- Lead media partnerships with leading financial experts and press.
- Work on the brand value propositions tailored for institutional investors including digital marketing strategy.
- Work closely with the product team to create effective go-to-market (GTM) strategies for new releases.
- Oversee brand consistency across all channels (website, contents, social media, PR).
- Define and track key marketing KPIs.
Requirements:
- 5+ years in B2B marketing, preferably in fintech, asset management, or wealth management industries.
- Proven track record in developing & executing marketing strategies that contribute to uplift in brand recognition.
- Strong stakeholder management skills, working with sales, product, and leadership teams.
- Hands-on experience with marketing automation tools.
- Experience managing webinars, industry events, and partnerships.
- Strong understanding of LinkedIn for B2B fintech engagement.
- Self-starter and self-motivated with a strong drive to achieve results in a competitive environment.
What We Offer:
- Ability to contribute to the development of a cutting-edge platform for global ETF markets.
- Work with senior colleagues and institutional clients on innovative solutions.
- Exciting growth opportunities in a fast-paced startup.
- Competitive compensation.
- Collaborative and innovative work culture.
Contact Detail:
ETFbook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (FinTech Experience)
✨Tip Number 1
Familiarise yourself with the latest trends in the FinTech and ETF sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest and expertise in the field.
✨Tip Number 2
Network with professionals in the FinTech space, especially those involved in ETFs. Attend industry events or webinars to connect with potential colleagues and learn about the challenges they face, which can give you an edge in discussions.
✨Tip Number 3
Showcase your experience with marketing automation tools by discussing specific campaigns you've managed. Be prepared to explain how these tools have helped you achieve measurable results in previous roles.
✨Tip Number 4
Prepare to discuss your approach to stakeholder management. Think of examples where you've successfully collaborated with sales, product, and leadership teams to align marketing strategies with business goals.
We think you need these skills to ace Marketing Manager (FinTech Experience)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly within the fintech or asset management sectors. Use specific examples of strategies you've developed and executed that led to increased brand recognition.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of ETF data and analytics. Discuss how your skills align with the responsibilities listed in the job description, such as managing sales collateral and leading media partnerships.
Showcase Relevant Experience: When detailing your work history, focus on your hands-on experience with marketing automation tools and managing industry events. Highlight any successful campaigns or projects that demonstrate your ability to drive results.
Highlight Stakeholder Management Skills: Since strong stakeholder management is crucial for this role, provide examples of how you've effectively collaborated with sales, product, and leadership teams in previous positions. This will show your ability to align marketing activities with business development.
How to prepare for a job interview at ETFbook
✨Showcase Your FinTech Knowledge
Make sure to brush up on the latest trends and developments in the FinTech sector, especially related to ETFs. Demonstrating your understanding of the industry will show that you're not just a marketer, but someone who is genuinely invested in the field.
✨Prepare for Stakeholder Management Questions
Given the emphasis on collaboration with various teams, be ready to discuss your experience in managing stakeholders. Prepare examples that highlight your ability to work effectively with sales, product, and leadership teams to achieve marketing goals.
✨Highlight Your Marketing Automation Skills
Since hands-on experience with marketing automation tools is crucial, be prepared to discuss specific tools you've used and how they contributed to successful campaigns. This will demonstrate your technical proficiency and strategic thinking.
✨Discuss Your Event Management Experience
With responsibilities including leading industry events and partnerships, share your past experiences in managing webinars or conferences. Highlight any successful outcomes and how you engaged audiences, as this will showcase your ability to drive brand visibility.
