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For Companies At a Glance
- Tasks: Lead product marketing for banking, creating strategies and materials to drive sales.
- Company: FintechOS is a global leader in fintech innovation, simplifying financial product launches.
- Benefits: Join a diverse team with a focus on equality and impactful work in a fast-paced environment.
- Why this job: Make a difference in the fintech industry while collaborating with talented professionals.
- Qualifications: 5+ years in B2B product marketing, especially in banking; strong communication and strategic skills required.
- Other info: Venture-backed with international clients, offering a dynamic and inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Who we are in a nutshell
Hi, we are FintechOS! We are the global leader in fintech enablement, with a mission to make fintech innovation available to every company. The FintechOS platform simplifies and accelerates the launching, servicing, and expansion of financial products and services, helping businesses recognise value up to ten times sooner than with other approaches: with FintechOS, banks, insurance providers, and other companies can get up and running with new financial solutions in as little as 12 weeks.
About the role
We are looking for an experienced product marketer to help expand FintechOS’ mission across verticals and use cases. You will lead product marketing for the banking practice at FintechOS, working with teams across marketing and sales to share insights, create alignment and ensure we sell the right product to the right audience. You will also work with Product to ensure our roadmap is aligned to our buyers’ evolving needs.
What you'll be doing:
- Build a deep understanding of our banking customers’ pains and needs, the market, vertical markets and the competition across banking in the regions in which FintechOS does business.
- Lead interactions with analysts, take part in briefings and inquiries.
- Define highest-fit use cases for banking, target segments, ideal customer profiles, buyer personas, and value propositions and use them to build repeatable sales and marketing motions.
- Validate hypotheses through customer interviews, data analysis, and testing.
- Create Go-To-Market strategies and plans, working collaboratively with key stakeholders across the business (regional marketing directors, sales, pre-sales, professional services, product management).
- Develop effective materials and tools to support the sales process.
- Manage and create content to support banking go-to-market plans and campaigns including whitepapers, presentations, guides, product videos, customer success stories, blog posts, e-books, infographics, webinars, data sheets, and more.
- Identify banking industry trends, competitive activities, and market changes to provide input that helps improve the FintechOS platform and its positioning.
- Work with sales and product management team to uncover new market segments, scenarios and use cases, define new offers and influence roadmap decisions.
What you’ll have:
- 5+ years of relevant experience in B2B product marketing within the banking industry and/or vertical/solution marketing experience in platform products.
- Relevant experience in positioning, messaging and marketing complex platform products.
- You understand the technology landscape and can leverage market, customer and competitive insights to identify opportunities and solve problems.
- You can drive product launches and formulate B2B go-to-market strategies.
- You bring a strategic mindset and pragmatic attitude - the ability to translate ideas into action, and manage multiple projects and priorities concurrently, while demonstrating flexibility and creativity.
- You are a strong communicator, you have strong interpersonal skills to facilitate alignment between teams, and you are a team player.
Our culture
We are a highly motivated bunch of people, taking on a huge technical challenge in one of the biggest industries in the world. We're fully aware that the impact of our work can be felt by hundreds of millions of people around the world.
At FintechOS, we strive to be the place where a diverse mix of talented people want to come, stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other wonderful characteristics that make us different.
Quick Facts
- We are a venture-backed business co-headquartered in New York and London.
- We have a big list of international clients already under our belt, serving customers in North America and Europe.
- Our customers range from globally strategic companies like Groupe Société Générale, Admiral Group, and BPCE Oney, to game-changing players like Vibrant, eMag, and Howden.
- Our partners include both niche consulting agencies and global consulting firms and systems integrators, including Deloitte, EY, and PWC.
Banking Product & Solution Marketing Manager employer: FintechOS
Contact Detail:
FintechOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Banking Product & Solution Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the banking and fintech sectors. Understanding current market dynamics will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the banking product marketing space. Attend industry events, webinars, or online forums to connect with others who can provide insights or even refer you to opportunities at FintechOS.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed go-to-market strategies in your previous roles. Highlighting your experience with B2B product marketing will be crucial in showcasing your fit for this position.
✨Tip Number 4
Research FintechOS's existing products and their positioning in the market. Being able to articulate how you would enhance their offerings or address customer pain points will set you apart from other candidates.
We think you need these skills to ace Banking Product & Solution Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Banking Product & Solution Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B product marketing within the banking industry. Emphasise your achievements in product launches, go-to-market strategies, and any specific projects that demonstrate your ability to meet the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fintech and your understanding of the banking sector. Use specific examples from your past work to illustrate how you can contribute to FintechOS’s mission and goals.
Showcase Your Communication Skills: Since strong communication is essential for this role, ensure that your application materials are well-written and free of errors. Clearly articulate your thoughts and experiences, demonstrating your ability to communicate effectively with various stakeholders.
How to prepare for a job interview at FintechOS
✨Understand the Banking Landscape
Before your interview, make sure to research the current trends and challenges in the banking industry. Familiarise yourself with FintechOS's competitors and their offerings, as well as the specific needs of banking customers. This knowledge will help you demonstrate your understanding of the market and how you can contribute to the company's goals.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous experience in B2B product marketing, especially within the banking sector. Highlight specific campaigns you've led, the strategies you employed, and the results achieved. Use metrics to quantify your success and illustrate how your skills align with the role at FintechOS.
✨Demonstrate Strong Communication Skills
As a Banking Product & Solution Marketing Manager, you'll need to collaborate with various teams. During the interview, showcase your interpersonal skills by providing examples of how you've facilitated alignment between teams in the past. Emphasise your ability to communicate complex ideas clearly and effectively.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic mindset. Think about how you would approach creating Go-To-Market strategies or validating hypotheses through customer interviews. Practising these scenarios will help you articulate your thought process and demonstrate your capability to translate ideas into action.
