At a Glance
- Tasks: Manage and optimise PPC, SEO, and affiliate marketing channels.
- Company: Join a leading eCommerce retailer making waves in the online shopping world.
- Benefits: Enjoy flexible working options and a vibrant team culture.
- Why this job: Perfect for data-savvy individuals eager to make an impact in digital marketing.
- Qualifications: Experience with PPC campaigns and familiarity with SEO tools required.
- Other info: Hands-on role ideal for those who thrive in a fast-paced environment.
The predicted salary is between 30000 - 42000 Β£ per year.
Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Performance Marketing Executive, with a focus on PPC and SEO account management.
Weβre looking for a results-driven Performance Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
Key Responsibilities:- Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
- Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
- Write ad copy and collaborate on creatives.
- Conduct A/B testing of adverts and landing pages.
- Generate weekly/monthly reports and insights to guide decision-making.
- Carry out keyword research to inform content and product pages.
- Optimise on-page elements: titles, headers, metadata, internal linking.
- Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
- Liaise with content creators to optimise blog posts and category content.
- Track rankings, crawl issues, and traffic trends.
- Manage relationships with affiliate partners and networks.
- Monitor performance, approve/reject applications, and ensure brand compliance.
- Identify and onboard new relevant partners to grow the channel.
- Help maintain marketing calendars and coordinate content drops, launches, and events.
- Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
- Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
- Collaborate on product page enhancements (titles, descriptions, media).
- Help write or edit short-form content (meta, landing page intros, ad copy).
- Support CRO testing (heatmaps, user flow analysis, A/B tests).
- Hands-on experience with PPC campaigns - Google Ads, Microsoft Ads.
- Understanding of the Meta platform.
- Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
- Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
- Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
- Strong written English and attention to detail.
- A proactive, self-organising approach to workload.
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Performance Marketing Executive
β¨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Follow industry blogs, attend webinars, and join relevant online communities to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
β¨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics like ROAS, CPC, and CTR, and explain how you optimised these campaigns. Real-life examples will showcase your hands-on experience and data-savvy approach.
β¨Tip Number 3
Brush up on your technical SEO skills. Familiarise yourself with tools like Screaming Frog and SEMrush, and be prepared to discuss how you've identified and fixed SEO issues in previous roles. This will highlight your ability to tackle challenges head-on.
β¨Tip Number 4
Network with professionals in the eCommerce and digital marketing space. Attend local meetups or online events to connect with others in the industry. Building relationships can lead to valuable insights and potential referrals for the Performance Marketing Executive role.
We think you need these skills to ace Performance Marketing Executive
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and SEO. Include specific metrics or achievements that demonstrate your success in managing performance marketing channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for performance marketing. Mention your hands-on experience with tools like Google Ads and SEMrush, and explain how you can contribute to the company's goals.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and generate insights. Provide examples of how you've used metrics like ROAS or CTR to optimise campaigns in the past.
Highlight Collaboration Experience: Since the role involves liaising with content creators and managing affiliate relationships, mention any previous experiences where you successfully collaborated with teams or partners to achieve marketing objectives.
How to prepare for a job interview at Central Employment
β¨Showcase Your PPC and SEO Knowledge
Be prepared to discuss your hands-on experience with PPC campaigns, particularly Google Ads and Microsoft Ads. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved.
β¨Demonstrate Data Savviness
Since this role requires monitoring performance metrics like ROAS and CPC, come ready to talk about how you've used data to inform your decisions. Bring examples of reports you've generated and insights you've derived from them.
β¨Familiarity with Tools is Key
Make sure you can discuss your experience with SEO tools such as SEMrush and Ahrefs, as well as analytics platforms like Google Analytics 4 and Looker Studio. Being able to explain how you've used these tools will show your technical competence.
β¨Prepare for Creative Collaboration
This role involves working with content creators and managing ad copy. Be ready to share examples of how you've collaborated on creative projects in the past, and discuss your approach to writing compelling ad copy that drives results.