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- Tasks: Lead marketing strategies to boost brand awareness and client retention in hospitality and real estate.
- Company: Join a global leader in hospitality and real estate, backed by Private Equity and experiencing rapid growth.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to shape a dynamic marketing team.
- Why this job: Be part of an exciting expansion, driving impactful marketing initiatives and evolving a renowned brand.
- Qualifications: Significant marketing experience at a Director level with a strong track record in team building and lead generation.
- Other info: Opportunity to work closely with creative teams and influence customer engagement strategies.
The predicted salary is between 120000 - 180000 £ per year.
The client, a global leader in hospitality and real estate, is seeking an exceptional Marketing Director to join their leadership team during an exciting period of expansion. Backed by Private Equity, the client has achieved remarkable growth and is looking for a strategic marketing leader to capitalise on this momentum.
The Marketing Director is responsible for driving the growth of the business by driving brand awareness, consideration, and lead generation, as well as maximising retention of clients.
- Marketing Strategy & Brand Evolution: Build strategy with Commercial Director & channel leads to hit commercial objectives for the business whilst evolving the brand. Lead all brand awareness activities, including sponsorships, partnerships, and ATL campaigns. Improve brand positioning in market, driving awareness in direct and indirect channels. Structure team objectives to calendar based on key commercial dates and campaign activity needs. Ownership of Marketing budget tracker & spend, aligning performance to commercial targets.
- Performance Marketing: Lead the media plan through the line to maximise the direct leads. Work closely with the sales team to maximise the conversion of the leads. Develop targeted campaigns for needs areas/buildings as well as new building launches. Track the effectiveness of the marketing investments and proactively lead changes to maximise ROI. Lead the technical SEO work and work closely with the creative team to develop a content strategy to drive SEO.
- Customer Insights & Competitor Understanding: Be the customer champion in the business. Market and competitor understanding to be able to inform product development and campaigns. Work closely with the data & insights team to ensure we have the right customer data to drive the business including research, NPS etc.
- Customer Retention & Loyalty: Improve customer retention at the business through driving effective communications and campaign activity with the wider commercial team. Build loyalty scheme, to reward customers and primarily decision makers for longevity. Enhance the customer offering through evolving the brand proposition. Introduce new products that will drive revenue and maximise potential of partnerships. Create additional revenue opportunities through customer engagement and referral schemes.
- Creative Studio: Lead prioritisation strategy, ensuring support for all three strategic areas of Marketing - Direct, Indirect & retention. Ensure effective delivery for all departments across the business, enabling self-serve where applicable. Continued evolution of brand messaging through creative team delivered to all channels.
- Events: Build a companywide events strategy that supports growth and customer retention. Drive opportunities to engage potential new customers, support the broker/agent channel, and evolve the member events programme. Challenge the current offering and product, driving revenue opportunities for the business.
The Person: Significant marketing and digital experience, including having operated at a Director level in a relevant business. Proven track record of building strong, high-performing teams. Technical understanding of websites and digital products and the ability to work closely with a technical team to deliver. Strong experience in customer data and engagement – on and offline. Lead generation experience, including media, marketing effectiveness, and SEO. Experience of leading creative functions, in house or external agency. A good affinity and understanding of brands.
Marketing Director employer: Fortune Hill
Contact Detail:
Fortune Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the hospitality and real estate sectors. Attend industry events, webinars, or conferences to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like ours are looking for in a Marketing Director.
✨Tip Number 2
Familiarise yourself with our brand and its positioning in the market. Understanding our current marketing strategies and campaigns will allow you to speak knowledgeably about how you can contribute to our growth during the interview process.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've built and managed high-performing teams. Be prepared to share specific examples of how you've driven brand awareness and customer retention in previous roles.
✨Tip Number 4
Stay updated on the latest digital marketing trends, especially in SEO and performance marketing. Being able to discuss innovative strategies and tools that can enhance our marketing efforts will set you apart from other candidates.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and digital roles, especially at a director level. Emphasise your achievements in brand awareness, lead generation, and team leadership to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic vision for marketing in the hospitality and real estate sectors. Mention specific examples of how you've driven growth and improved brand positioning in previous roles.
Showcase Leadership Skills: In your application, provide examples of how you've built and led high-performing teams. Highlight your experience in managing budgets and aligning marketing strategies with commercial objectives.
Demonstrate Market Understanding: Illustrate your knowledge of customer insights and competitor analysis. Discuss how you have used data to inform marketing strategies and improve customer retention in past positions.
How to prepare for a job interview at Fortune Hill
✨Showcase Your Strategic Vision
As a Marketing Director, you'll need to demonstrate your ability to build and execute a strategic marketing plan. Prepare to discuss specific examples of how you've successfully driven brand awareness and lead generation in previous roles.
✨Highlight Team Leadership Skills
The role requires building and leading high-performing teams. Be ready to share your experiences in team management, including how you've motivated your team and achieved commercial objectives together.
✨Demonstrate Data-Driven Decision Making
Understanding customer insights and market trends is crucial. Prepare to discuss how you've used data to inform your marketing strategies and improve ROI on campaigns, showcasing your analytical skills.
✨Prepare for Creative Problem Solving
You'll need to challenge the current offerings and drive revenue opportunities. Think of examples where you've innovatively solved problems or introduced new products that enhanced customer engagement and loyalty.
