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- Tasks: Lead retention marketing campaigns for online gambling clients, focusing on casino and sports.
- Company: Join EveryMatrix, a top B2B SaaS provider in the iGaming industry with global reach.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and analysis.
- Why this job: Be part of a successful team driving client success through innovative marketing strategies.
- Qualifications: Fluency in Danish (or Swedish/Dutch) and experience in CRM marketing required.
- Other info: Experience in regulated markets and VIP promotions is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Company Intro: EveryMatrix is a leading B2B SaaS provider of iGaming software content and services. We provide platform casino sports betting payments and affiliate systems to over 300 customers worldwide. The company is profitable with over EUR 100m in annual revenues and 850 employees in offices across 12 countries in Europe Asia and the US. We seek a highly versatile CRM Manager with fluency in Danish (or Swedish or Dutch) . The ideal candidate will have experience working with sports and casino players in the online gambling industry. Your role will involve using your analytical approach to plan execute and report on successful campaigns to the team and the head of the department. The Gaming Managed Services team supports our clients by providing outsourced services across the full scope of online gambling operations. This position will lead the retention marketing for various clients. Devising and executing strategy in collaboration with Affiliate and acquisition marketing teams to provide optimal results for our clients blending creativity and clinical analysis you will play a crucial role in our clients success. Responsibilities: Contribute to the retention marketing for various clients across casino sport and lottery verticals Plan & execute weekly and monthly retention marketing campaigns for a range of player groups Build and deploy a variety of promotions and bonuses to secure ongoing player engagement Monitor and report on the effectiveness of retention marketing activities (manage KPIs) both internally and externally Maintain effective internal communications to ensure that all relevant company functions are kept informed of CRM objectives activities and result Take ownership of relevant regulatory requirements as they relate to online gambling in necessary jurisdictions Requirements: Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove Fast Track Emarsys etc.) Fluent in Danish (or Swedish/ Dutch) and English Working knowledge of online gambling promotions Commercial understanding of what success looks like relative to marketing efforts Ability to coordinate content creation across multiple campaigns Experience in regulated markets (nice to have) Experience curating campaigns and promotions for VIPs (nice to have)
CRM Manager employer: EveryMatrix
Contact Detail:
EveryMatrix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarize yourself with the latest trends in CRM marketing, especially within the online gambling industry. Understanding what works for sports and casino players can give you a significant edge during discussions with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've successfully planned and executed retention marketing campaigns in the past. We love to see data-driven results that demonstrate your impact.
✨Tip Number 3
Brush up on your knowledge of retention marketing tools like Optimove or Emarsys. Being able to discuss these tools confidently will show us that you're ready to hit the ground running.
✨Tip Number 4
Since this role involves collaboration with various teams, think about examples from your past where you successfully coordinated with others. Highlighting your teamwork skills will resonate well with our company culture.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Company: Familiarize yourself with EveryMatrix and its role in the iGaming industry. Highlight your understanding of their services and how your skills align with their needs.
Tailor Your CV: Make sure your CV reflects your experience in CRM marketing, especially in the online gambling sector. Emphasize any relevant tools you've used, such as Optimove or Emarsys.
Craft a Compelling Cover Letter: In your cover letter, discuss your analytical approach to retention marketing and provide examples of successful campaigns you've executed. Mention your fluency in Danish (or Swedish/Dutch) and how it can benefit the team.
Showcase Relevant Experience: When detailing your work history, focus on your experience with sports and casino players. Include specific metrics or KPIs that demonstrate your impact on previous campaigns.
How to prepare for a job interview at EveryMatrix
✨Show Your Analytical Skills
Since the role requires an analytical approach, be prepared to discuss specific examples of how you've used data to plan and execute successful marketing campaigns. Highlight any tools you've used, like Optimove or Emarsys, to demonstrate your familiarity with retention marketing.
✨Demonstrate Industry Knowledge
Make sure to showcase your understanding of the online gambling industry, especially in relation to sports and casino players. Discuss any relevant experience you have and how it can contribute to the success of the company's clients.
✨Communicate Effectively
Effective internal communication is key for this role. Prepare to talk about how you've maintained communication across teams in previous positions, ensuring that everyone is aligned with CRM objectives and activities.
✨Be Ready to Discuss Campaigns
Prepare to share examples of retention marketing campaigns you've planned and executed. Focus on the strategies you devised, the promotions you created, and how you measured their effectiveness using KPIs.
