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For Companies At a Glance
- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join GIMO, a top marketing agency in the iGaming industry, partnering with global brands.
- Benefits: Enjoy hybrid working, private health insurance, and engaging social activities.
- Why this job: Be part of a dynamic team driving innovation in online gaming and enhancing user experience.
- Qualifications: 10+ years in SEO, with leadership experience and knowledge of technical SEO tools.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Location: London - Hybrid
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand: Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.
Duties and Responsibilities:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets
- Managing Technical SEO Audits
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Person Specifications:
- Experience in a similar role within Online Gaming/Casino or Sports Betting Industry
- Have at least 10 years’ experience working in a senior SEO position, with minimum 2-4 years in a senior leadership position
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial
Our generous benefits package includes:
- Hybrid working
- Private Health Insurance
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Contact Detail:
GIMO Global Interactive Marketing Online Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Familiarise yourself with GIMO and NetBet's specific SEO strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 2
Network with current or former employees of GIMO or similar companies in the iGaming industry. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 3
Prepare to discuss your experience with technical SEO tools like Ahrefs, Moz, and Google Analytics. Be ready to share specific examples of how you've used these tools to drive results in previous roles, as this will demonstrate your expertise.
✨Tip Number 4
Stay updated on the latest trends and changes in the SEO landscape, especially within the online gaming sector. Being knowledgeable about current best practices will show that you're proactive and committed to continuous learning, which is crucial for a leadership role.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the online gaming or sports betting industry. Emphasise your leadership roles and any specific achievements that demonstrate your ability to drive revenue through effective SEO strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming industry. Mention specific tools and techniques you are familiar with, such as Google Search Console and Ahrefs, and explain how your skills align with the responsibilities outlined in the job description.
Showcase Technical Skills: In your application, be sure to detail your understanding of Technical SEO aspects like Pagespeed, robots.txt, and sitemap.xml. Providing examples of how you've successfully managed these elements in previous roles can set you apart from other candidates.
Highlight Communication Skills: Since excellent communication skills are essential for this role, include examples of how you've effectively communicated SEO strategies to both technical and non-technical stakeholders in your past positions. This will demonstrate your ability to work collaboratively within teams.
How to prepare for a job interview at GIMO Global Interactive Marketing Online Ltd
✨Showcase Your SEO Expertise
Make sure to highlight your extensive experience in SEO, especially within the online gaming or sports betting industry. Be prepared to discuss specific strategies you've implemented and the results achieved, as this will demonstrate your capability to drive revenue through effective SEO.
✨Familiarise Yourself with GIMO and NetBet
Research GIMO and its partnership with NetBet thoroughly. Understand their brand values, target audience, and current market position. This knowledge will help you tailor your responses and show that you're genuinely interested in the company and its goals.
✨Prepare for Technical SEO Questions
Given the technical nature of the role, be ready to answer questions about technical SEO aspects like Pagespeed, robots.txt, and sitemap.xml. Familiarity with tools such as Google Search Console and SEMrush will also be beneficial, so brush up on these before the interview.
✨Demonstrate Leadership Skills
As a senior leadership position, it's crucial to showcase your leadership skills. Prepare examples of how you've successfully led teams, managed projects, and collaborated with other departments, particularly in developing and executing SEO strategies.
