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- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join GIMO, a top marketing agency in the iGaming industry, partnering with global brands.
- Benefits: Enjoy hybrid working, private health insurance, and engaging social activities.
- Why this job: Be part of a dynamic team driving innovation in online gaming with a focus on growth.
- Qualifications: 5+ years in senior SEO roles, preferably in online gaming; strong technical SEO skills required.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Location: London - Hybrid
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
Duties and Responsibilities:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets
- Managing Technical SEO Audits
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Person Specifications:
- Experience in a similar role within Online Gaming/Casino or Sports Betting Industry
- Have at least 5 years’ experience working in a senior SEO position
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial
Our generous benefits package includes:
- Hybrid working
- Private Health Insurance
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
Head of SEO employer: GIMO Global Interactive Marketing Online Ltd
Contact Detail:
GIMO Global Interactive Marketing Online Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Familiarise yourself with the latest trends in SEO, especially within the online gaming sector. Understanding how SEO strategies differ in this niche will give you an edge during discussions with the hiring team.
✨Tip Number 2
Network with professionals in the iGaming industry. Attend relevant events or webinars to connect with others who work in SEO for gaming brands. This can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific SEO tools and techniques you've successfully implemented in past roles. Be ready to share case studies or examples that demonstrate your expertise in driving revenue through SEO.
✨Tip Number 4
Research GIMO and NetBet thoroughly. Understand their brand values, target audience, and current SEO strategies. Tailoring your conversation to align with their goals will show your genuine interest in the role.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of SEO position. Tailor your application to highlight your relevant experience in the online gaming or sports betting industry.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 5+ years of experience in senior SEO roles. Include specific examples of successful SEO strategies you've implemented, particularly in the iGaming sector.
Showcase Technical Skills: Mention your familiarity with technical SEO aspects such as Pagespeed, robots.txt, and sitemap.xml. Highlight your proficiency with tools like Google Search Console, Google Analytics, Ahrefs, Moz, and SEMrush.
Craft a Compelling Cover Letter: Write a personalised cover letter that not only outlines your qualifications but also expresses your passion for the online gaming industry. Make sure to convey how you can contribute to GIMO's goals and enhance NetBet's visibility and engagement.
How to prepare for a job interview at GIMO Global Interactive Marketing Online Ltd
✨Showcase Your SEO Expertise
Make sure to highlight your experience in SEO, especially within the online gaming or sports betting industry. Be prepared to discuss specific strategies you've implemented and the results they achieved.
✨Familiarise Yourself with GIMO and NetBet
Research GIMO and its partnership with NetBet thoroughly. Understand their brand values, target audience, and current SEO strategies. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Technical Questions
Since the role involves managing technical SEO audits, brush up on your knowledge of technical aspects like pagespeed, robots.txt, and sitemap.xml. Be ready to answer questions about these topics and how you would approach common technical challenges.
✨Demonstrate Strong Communication Skills
As excellent communication is crucial for this role, practice articulating your thoughts clearly and confidently. Prepare to discuss how you would report on campaign progress and collaborate with other departments effectively.
