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- Tasks: Lead visual direction and create impactful designs for various platforms.
- Company: Smile White is a dynamic dental brand revolutionising at-home oral care.
- Benefits: Enjoy hybrid work, generous holidays, and exclusive employee discounts.
- Why this job: Join a creative team shaping a brand that transforms lives with innovative design.
- Qualifications: 5+ years in design, strong portfolio, and expertise in B2C marketing.
- Other info: Bonus for experience in DTC brands and video editing skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid (Leeds)
Type: Full-time
Salary: Competitive, based on experience
Reports to: Marketing & Managing Director
About Smile White
Smile White is a fast-growing, consumer-centric dental brand redefining the future of at-home oral care. Built by dentists, powered by innovation, and loved by customers, we combine premium products, professional care, and cutting-edge digital experiences to deliver smile confidence at scale. We’re looking for a bold and visionary Creative Lead – Designer to bring our brand to life across every touchpoint. This is a key role for a creative powerhouse with a strategic mindset, a strong aesthetic eye, and a track record of shaping brands people feel.
What You’ll Do
- Lead and shape visual direction across all brand and campaign assets — from big-idea concepts to beautifully crafted executions.
- Design high-impact creative for META platforms (Facebook, Instagram), from performance ads to thumb-stopping video content.
- Own the development of brand assets across digital, social, packaging, e-commerce, email, and more.
- Collaborate with marketing, content, and product teams to create cohesive, conversion-driven designs with emotional resonance.
- Ensure brand consistency across all creative outputs while pushing the aesthetic forward.
- Brief, direct, and review external creatives, freelancers, or agencies as needed.
- Stay ahead of creative trends in B2C, beauty, wellness, and tech, and bring bold inspiration to the table.
What You’ll Bring
- 5+ years of experience as a designer or creative lead, preferably within high-growth consumer brands.
- A strong portfolio that shows work for big brands, ideally with experience in beauty, wellness, lifestyle, or tech.
- Proven success creating high-performing content for META platforms (FB/IG) – both static and video.
- Deep understanding of B2C marketing principles and performance-driven creative.
- Excellent knowledge of Adobe Creative Suite, Figma, and motion tools like After Effects or similar.
- A strategic thinker who can balance creative craft with commercial goals.
- An obsession with detail, a love for storytelling, and the ability to make ideas feel premium, modern, and human.
Bonus if you have:
- Experience in DTC or subscription brands
- Video editing and animation skills
- Worked in a startup or fast-paced scale-up environment
Why Smile White?
- Shape a brand that genuinely changes people’s lives
- Join a team of creators, challengers, and builders
- Hybrid working, generous holidays, and employee discounts
- Room to lead, grow, and own your creative vision
How to Apply
Please submit your portfolio and CV to us. We want to see your best work – especially anything META, B2C, or brand-defining.
Creative Lead – Designer employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead – Designer
✨Tip Number 1
Familiarise yourself with Smile White's brand identity and values. Understanding their mission to redefine at-home oral care will help you align your creative vision with theirs, making it easier to demonstrate how you can contribute to their goals.
✨Tip Number 2
Showcase your experience with META platforms in your discussions. Since the role involves creating high-impact content for Facebook and Instagram, be prepared to discuss specific campaigns you've worked on and the results they achieved.
✨Tip Number 3
Stay updated on the latest trends in B2C marketing, especially within beauty and wellness sectors. Being able to reference current trends during your conversations will demonstrate your proactive approach and strategic thinking.
✨Tip Number 4
Prepare to discuss your collaborative experiences with marketing and product teams. Highlighting successful projects where you’ve worked cross-functionally will show that you can create cohesive designs that resonate emotionally with consumers.
We think you need these skills to ace Creative Lead – Designer
Some tips for your application 🫡
Tailor Your Portfolio: Make sure your portfolio showcases your best work, particularly projects that align with the B2C and META platforms. Highlight any experience in beauty, wellness, or lifestyle brands to demonstrate your fit for Smile White.
Craft a Compelling CV: Your CV should reflect your 5+ years of experience as a designer or creative lead. Emphasise your achievements, especially those related to high-performing content creation and brand development.
Write a Strong Cover Letter: In your cover letter, express your passion for storytelling and detail. Discuss how your strategic thinking can balance creative craft with commercial goals, and why you are excited about the opportunity at Smile White.
Showcase Your Understanding of Trends: Demonstrate your knowledge of current creative trends in B2C, beauty, wellness, and tech within your application. This could be through specific examples in your portfolio or insights shared in your cover letter.
How to prepare for a job interview at Smile White
✨Showcase Your Portfolio
Make sure to bring a well-curated portfolio that highlights your best work, especially projects related to META platforms and B2C brands. This is your chance to visually demonstrate your design skills and creative vision.
✨Understand the Brand
Research Smile White thoroughly before the interview. Understand their brand values, target audience, and current marketing strategies. This will help you tailor your responses and show how you can contribute to their mission.
✨Prepare for Creative Challenges
Be ready to discuss your creative process and how you approach design challenges. You might be asked to brainstorm ideas on the spot, so think about how you can apply your strategic mindset to real-world scenarios.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, be prepared to share examples of successful collaborations in your past roles. Highlight how you’ve worked with marketing, content, or product teams to create cohesive designs.
