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- Tasks: Lead omnichannel marketing campaigns and collaborate with teams to engage healthcare professionals and patients.
- Company: Join a global healthcare organisation focused on innovative marketing strategies.
- Benefits: Enjoy hybrid work options, a collaborative environment, and a competitive salary of £65,000 to £75,000.
- Why this job: Make a real impact in healthcare marketing while working with industry experts in a dynamic team.
- Qualifications: 7+ years in omnichannel marketing, strong project management skills, and martech expertise required.
- Other info: Opportunity for career growth in a forward-thinking company with a focus on work-life balance.
The predicted salary is between 55000 - 65000 £ per year.
A global organization in the healthcare sector is currently looking for an Omnichannel Strategy and Marketing Manager to join their team. This is a strategic role within the company's omnichannel delivery framework, where the successful candidate will play a pivotal part in driving integrated marketing programs aimed at engaging healthcare professionals, patients, caregivers, and other key stakeholders.
Key Responsibilities:
- Omnichannel Campaign Strategy & Execution: You will work closely with internal teams to develop, plan, and execute omnichannel campaigns. These campaigns will span multiple channels, including field marketing, digital platforms (such as web, email, SEM, social media), traditional media, and more.
- Cross-Functional Collaboration: A key aspect of the role will be identifying strategic priorities and collaborating with various stakeholders to ensure the successful delivery of omnichannel programs. You will manage multiple projects, balancing competing priorities and ensuring timely and effective execution.
- Operational Excellence: You will be responsible for managing key performance indicators (KPIs), setting benchmarks, and optimizing campaign tactics in partnership with analytics teams.
- Campaign Management & Support: Act as the primary point of contact for campaign management, guiding the process from planning to deployment, while ensuring smooth communications between teams and stakeholders.
- Consulting & Guidance: You will provide expert advice on digital strategies, marketing technologies, regulatory compliance, and best practices, ensuring that all tactics are aligned with business needs and industry standards.
- Leadership & Communication: You will be called upon to lead meetings, present findings, and offer insights to internal stakeholders, while acting as a liaison between the company, external agencies, and client teams.
Ideal Candidate Profile:
- Experience: Strong background in omnichannel marketing and digital strategies, with at least 7 years of experience in brand operations, project management, or digital strategy, in the healthcare or pharmaceutical industry.
- Martech Expertise: Proven experience with marketing technology tools and platforms. A solid understanding of martech strategies will be essential.
- Brand Management: Experience in launching new products and managing brands within a digital-first environment. A deep understanding of healthcare marketing, including regulatory compliance, is highly preferred.
- Project Management: Strong program management skills with the ability to oversee multiple projects and deliverables, ensuring deadlines and quality standards are met.
- Communication Skills: Exceptional ability to explain complex concepts clearly and concisely to both technical and non-technical stakeholders.
- Analytical & Strategic Thinking: Ability to leverage data to make informed decisions and continuously optimize marketing efforts.
This is a fantastic opportunity to make a significant impact within a forward-thinking healthcare organization. You will be part of a dynamic team, working alongside industry experts to drive transformative marketing programs. The company offers a collaborative work environment, with hybrid or remote working options to support a healthy work-life balance.
If you have the right experience and are looking for your next career move in an impactful and strategic role please apply below or feel free to pop me a message - Mollie Kent.
Omnichannel Strategy and Marketing Manager - Health/ Pharma employer: X4 Life Sciences
Contact Detail:
X4 Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Strategy and Marketing Manager - Health/ Pharma
✨Tip Number 1
Familiarise yourself with the latest trends in omnichannel marketing, especially within the healthcare and pharmaceutical sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the healthcare marketing field. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges and innovations in omnichannel strategies.
✨Tip Number 3
Prepare to discuss specific examples of successful omnichannel campaigns you've managed. Highlight your role in these projects, focusing on collaboration, strategy, and measurable outcomes to showcase your expertise.
✨Tip Number 4
Brush up on your analytical skills, as the role requires leveraging data for decision-making. Be ready to talk about how you've used analytics tools in past roles to optimise marketing efforts and improve campaign performance.
We think you need these skills to ace Omnichannel Strategy and Marketing Manager - Health/ Pharma
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in omnichannel marketing and digital strategies, particularly within the healthcare or pharmaceutical industry. Use specific examples to demonstrate your expertise in managing campaigns and projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your background aligns with the key responsibilities outlined in the job description, and mention any specific achievements that relate to campaign management and cross-functional collaboration.
Highlight Martech Expertise: Since the role requires martech expertise, be sure to include any relevant tools and platforms you have experience with. Explain how you've used these technologies to enhance marketing strategies and improve campaign performance.
Showcase Leadership Skills: In your application, emphasise your leadership and communication skills. Provide examples of how you've led meetings, presented findings, or acted as a liaison between teams, especially in complex project environments.
How to prepare for a job interview at X4 Life Sciences
✨Showcase Your Omnichannel Expertise
Make sure to highlight your experience in omnichannel marketing during the interview. Discuss specific campaigns you've managed, the channels you utilised, and the results achieved. This will demonstrate your capability to drive integrated marketing programmes effectively.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you've worked with various teams in the past. Be ready to share examples of successful collaborations and how you navigated challenges. This will show your ability to work well with different stakeholders, which is crucial for this role.
✨Demonstrate Your Analytical Skills
Since the role involves managing KPIs and optimising campaign tactics, be prepared to discuss how you've used data to inform your decisions. Share specific examples of how your analytical skills have led to improved marketing outcomes.
✨Communicate Clearly and Confidently
Given the importance of communication in this role, practice explaining complex marketing concepts in a simple way. This will help you connect with both technical and non-technical stakeholders during the interview, showcasing your strong communication skills.
