Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting brand events and activations across the UK and Europe.
- Company: Join COLLAB, a global beverage company reshaping the drinks industry with creators and celebrities.
- Benefits: Enjoy a 4-day work week, hybrid working, wellness perks, and free beverages.
- Why this job: Be part of a creative team making cultural waves in the beverage space.
- Qualifications: Experience in event management and strong organisational skills are essential.
- Other info: Opportunity to work with A-list talent and iconic brands.
The predicted salary is between 36000 - 60000 £ per year.
About COLLAB
COLLAB is a global beverage company pioneering the creator-led drinks space. We partner with international talent, A-List celebrities, and iconic brands to reshape how consumers experience and buy beverages—from coffee to functional drinks and beyond. Our mission is to fuse two explosive industries: creators + drinks. The result? Culturally relevant, commercially powerful products that turn fans into customers.
With a wave of high-profile partnerships landing, we're growing our team and looking for an Events & Activations Manager to take the lead on brand experiences that leave a mark. We’re building a collective of future change-makers who thrive on creativity, collaboration, and doing things better—together.
The Role
Reporting to the Operations Director, you’ll be the mastermind behind our brand events and activations across the UK and Europe. From bespoke hospitality experiences to high-impact influencer launches, you'll build, manage, and deliver COLLAB’s physical presence in culture.
Hybrid Working
You'll join us at our Maidstone HQ up to 3 days a week as part of a 4-day work week.
Key Responsibilities
- Strategy & Planning
- Create and execute our UK & EU annual events and activations calendar
- Design standout hospitality packages with our partners and sponsors
- Build immersive experiences aligned with brand goals
- Partner Activation
- Cultivate relationships with new and existing partners
- Develop tailored activation strategies to maximise brand exposure
- Event Coordination
- Oversee logistics, staffing, timelines, and supplier management
- Work cross-functionally with internal teams and external vendors
- Budget Management
- Own event budgets, track spend, and ensure cost-efficiency
- Deliver clear reporting on ROI and performance metrics
- On-Site Leadership
- Lead staff, volunteers, and contractors on event days
- Problem-solve in real time and ensure seamless delivery
- Post-Event Reporting
- Analyse feedback, compile learnings, and improve future events
- Provide ROI analysis and stakeholder reports
- Marketing Integration
- Collaborate with marketing to promote events pre/during/post
- Support content creation and promotional campaign alignment
- Compliance & Legal
- Ensure contracts and activations meet legal and ethical standards
What We’re Looking For
- Proven experience in event management, activations, and brand partnerships
- Strong organisational, communication, and negotiation skills
- Hands-on and solutions-focused—you make it happen
- Ability to lead cross-functional teams and juggle multiple projects
- Budget-savvy with a strategic mindset
- Proficient in event software + tools
- Comfortable travelling and working non-traditional hours
- Degree in marketing, events, hospitality, or relevant field (or equivalent experience)
Perks & Benefits
- Salary based on experience + Annual Bonus Scheme
- 28 Days Holiday + 1 Week Summer Break
- Wellness Summer Fridays
- Hybrid & Flexible Working
- Brand Access (e.g. VIP Game Days & Events)
- Pension Scheme
- Paid Sick Leave
- Optical Cashback
- FREE Coffee & Beverages
- Full Health Cover including:
- Online GP & Mental Health Services
- Dental Cashback, Cancer & Hospital Treatment
- Annual Private Health Check
- Employee Assistance Program
- Gym Discounts
- Cycle to Work Scheme
- New Tech Scheme
- Financial Wellness Perks
Join Us
We’re not just building drinks—we’re building culture. If you’re ready to bring bold ideas to life and thrive in a fast-growing, creator-first company, we’d love to meet you. Apply now or share with someone who’d be perfect.
Event & Activations Manager employer: COLLAB
Contact Detail:
COLLAB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event & Activations Manager
✨Tip Number 1
Network with professionals in the events and beverage industries. Attend industry conferences, workshops, or local meetups to connect with potential colleagues and partners. Building relationships can give you insights into the company culture and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with COLLAB's recent events and activations. Understanding their past projects will help you demonstrate your knowledge during interviews and show how you can contribute to future initiatives.
✨Tip Number 3
Showcase your creativity by preparing a mock event proposal that aligns with COLLAB's brand values. This proactive approach can set you apart from other candidates and illustrate your ability to think outside the box.
✨Tip Number 4
Be ready to discuss your experience with budget management and ROI analysis. Prepare specific examples of how you've successfully managed event budgets in the past, as this is a key responsibility for the role.
We think you need these skills to ace Event & Activations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event management and brand partnerships. Use specific examples that demonstrate your organisational and negotiation skills, as well as your ability to lead cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beverage industry and your understanding of COLLAB's mission. Mention how your previous experiences align with the responsibilities of the Events & Activations Manager role.
Showcase Your Creativity: In your application, include examples of past events or activations you've managed that were particularly successful. Highlight any innovative ideas you implemented that made a significant impact on brand exposure.
Highlight Budget Management Skills: Since budget management is a key responsibility, be sure to mention your experience in tracking event budgets and delivering ROI analysis. Provide specific figures or outcomes where possible to demonstrate your effectiveness.
How to prepare for a job interview at COLLAB
✨Showcase Your Event Management Experience
Be prepared to discuss your previous event management roles in detail. Highlight specific events you've organised, the challenges you faced, and how you overcame them. This will demonstrate your hands-on experience and problem-solving skills.
✨Demonstrate Your Creativity
Since COLLAB is all about creativity and innovation, come armed with ideas for unique events or activations that align with their brand. This shows your enthusiasm and ability to think outside the box, which is crucial for this role.
✨Know the Brand and Its Partnerships
Research COLLAB's current partnerships and recent events. Understanding their brand ethos and how they integrate with creators will help you tailor your responses and show that you're genuinely interested in the company.
✨Prepare for Budget Discussions
As budget management is a key responsibility, be ready to discuss your experience with budgeting for events. Bring examples of how you've tracked spending and delivered ROI, as this will highlight your strategic mindset and financial acumen.
