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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and new product development for Kenwood.
- Company: Kenwood is a renowned brand known for culinary excellence and innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for global collaboration and creative freedom.
- Why this job: Make a significant impact on a prestigious brand while driving sustainability and innovation.
- Qualifications: Proven marketing leadership experience, strong NPD background, and digital marketing expertise required.
- Other info: Join a diverse team committed to equality and making a difference in the culinary world.
The predicted salary is between 43200 - 72000 £ per year.
In a nutshell: Are you a transformational marketing leader ready to reignite an iconic brand? Kenwood, a name synonymous with culinary excellence, is seeking a visionary leader to boost its growth and propel it again into market leadership. This isn't just a marketing role: it's an opportunity to make a difference, redefine categories, and spark a global transformation of one of the most iconic brands in the culinary world. Imagine fusing tradition with cutting-edge innovation, leading a dynamic team to forge ground-breaking products and captivating marketing campaigns. You'll be the catalyst for Kenwood's growth, driving market share, expanding into new territories while shaping the future of food preparation.
Purpose: To accelerate the growth and relevancy for the Kenwood brand by igniting new product development and exciting marketing communications, increasing traction and market share for Kenwood in existing and new categories. A high-profile role, leading NPD and Marketing Communications teams and collaborating across the Group, with Commercial Teams, eCommerce, Design, R&D, Program Managers, Quality to improve brand/category P&L performance, of which he/she has co-responsibility on some KPI’s. As the ambassador of Kenwood, this senior leader will inspire internal and external stakeholders and oversee strategy, market positioning and communication plans.
Your Mission:
- Shape the Future of Culinary Innovation: Spearhead New Product Development (NPD), venturing into adjacent categories like nutrition, and establish "skunk works" to unleash disruptive innovations.
- Design a Successful Turnaround: Craft and execute a bold turnaround strategy, revitalizing brand performance and profitability, and reclaiming market dominance.
- Coordinate a Winning Marketing Strategy: Develop and lead a cohesive marketing strategy that resonates with diverse audiences, particularly the digitally savvy generation.
- Drive Brand Growth: Elevate Kenwood's brand strategy, leveraging data-driven insights to position it as a forward-thinking, industry-leading force.
- Spearhead a Collaborative Mission: Inspire and unite cross-functional teams, fostering a culture of innovation and collaboration across the De'Longhi Group.
- Pioneer Sustainable Impact: Embed sustainability into every facet of the brand, aligning Kenwood with B Corp values and driving environmentally conscious practices.
What Awaits You:
- Unleashed Influence: Shape Kenwood's future, driving strategic decisions that redefine the brand's trajectory.
- A Canvas for Innovation: Lead groundbreaking NPD and marketing initiatives, pushing boundaries and setting new industry benchmarks.
- Global Impact: Collaborate with international teams, influencing Kenwood's presence in diverse markets.
- A Legacy of Excellence: Join a prestigious brand with a rich heritage and a commitment to quality and innovation. A place to make a true impact.
What we expect from you:
- Proven success in senior marketing leadership, with a track record of brand turnarounds and growth.
- Extensive NPD experience, with a passion for innovation and market disruption.
- Exceptional strategic thinking, with the ability to translate insights into actionable plans.
- Charismatic leadership, capable of inspiring teams and building strong stakeholder relationships.
- A deep understanding of digital marketing, e-commerce, and data analytics.
- A strong commercial acumen, balancing creativity with data-driven decision-making.
- A passion for premium consumer brands and a commitment to customer excellence.
Are You the Visionary We Seek? If you're a dynamic, results-driven marketing leader ready to ignite a legacy and shape the future of Kenwood’s culinary innovation, we invite you to embark on this extraordinary journey with us. Let's create something truly remarkable together.
KENWOOD GROWTH DIRECTOR employer: De'Longhi Group
Contact Detail:
De'Longhi Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land KENWOOD GROWTH DIRECTOR
✨Tip Number 1
Research Kenwood's recent product launches and marketing campaigns. Understanding their current strategies will help you identify areas where you can contribute innovative ideas and demonstrate your knowledge during discussions.
✨Tip Number 2
Network with professionals in the culinary and consumer goods industries. Attend relevant events or webinars to connect with potential colleagues or industry leaders who can provide insights into Kenwood's market positioning and challenges.
✨Tip Number 3
Prepare to discuss your vision for Kenwood's growth. Think about how you would approach new product development and marketing strategies, especially in relation to sustainability and digital engagement, as these are key focus areas for the role.
✨Tip Number 4
Showcase your leadership style by sharing examples of how you've inspired teams in previous roles. Highlight your ability to foster collaboration and innovation, which is crucial for driving Kenwood's ambitious goals.
We think you need these skills to ace KENWOOD GROWTH DIRECTOR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in senior marketing leadership and NPD. Use specific examples of brand turnarounds and growth strategies you've implemented in the past.
Craft a Compelling Cover Letter: In your cover letter, express your passion for culinary innovation and how you envision driving Kenwood's growth. Mention your understanding of digital marketing and e-commerce, and how these skills can benefit the brand.
Showcase Your Leadership Skills: Provide examples of how you've inspired teams and built strong stakeholder relationships. Highlight any collaborative projects that demonstrate your ability to unite cross-functional teams.
Demonstrate Strategic Thinking: Illustrate your strategic thinking by discussing how you've translated market insights into actionable plans. Include any data-driven decisions you've made that led to successful outcomes.
How to prepare for a job interview at De'Longhi Group
✨Showcase Your Transformational Leadership
As a candidate for the Kenwood Growth Director role, it's crucial to demonstrate your ability to lead transformational change. Prepare examples of past experiences where you've successfully turned around a brand or driven significant growth, highlighting your strategic thinking and charismatic leadership.
✨Emphasise Innovation and NPD Experience
Given the focus on new product development, be ready to discuss your experience in launching innovative products. Share specific instances where you've led NPD initiatives, particularly in adjacent categories, and how these contributed to market disruption and brand growth.
✨Demonstrate Data-Driven Decision Making
Kenwood is looking for someone with strong commercial acumen. Be prepared to discuss how you've used data analytics to inform marketing strategies and product decisions. Highlight any successful campaigns that were driven by insights derived from data.
✨Inspire with Your Vision for the Brand
Articulate a clear vision for Kenwood's future and how you plan to elevate its brand strategy. Discuss how you would integrate sustainability into the brand's practices and how you envision collaborating with cross-functional teams to achieve this goal.
