Senior Event Marketing Executive (Freelance)

Freelance Senior Marketing Executive – B2B Events

Location: Flexible

Contract Type: Freelance/Project-Based

Industry: B2B Events, Conferences, and Exhibitions

About the Role:

We are seeking an experienced Senior Event Marketing Executive who is interested in exploring the freelancing world. This role is ideal for a dynamic and results-driven marketing professional with a strong background in event marketing, lead generation, and campaign execution. You will be responsible for developing and implementing multi-channel marketing strategies to drive attendance, engagement, and brand awareness for our conferences and exhibitions.

Key Responsibilities:

• Plan, develop, and execute marketing campaigns for B2B events, ensuring maximum attendance and engagement.
• Manage email marketing campaigns, including content creation, audience segmentation, and performance analysis.
• Oversee social media and digital marketing efforts to enhance event visibility and engagement.
• Develop compelling marketing content, including website copy, press releases, and promotional materials.
• Coordinate partnerships and collaborations with industry stakeholders, media, and influencers.
• Analyse marketing performance data and provide insights to optimize future campaigns.
• Ensure brand consistency and messaging alignment across all marketing channels.
• Work closely with sales, sponsorship, and event management teams to support revenue growth.

Requirements:

• Proven experience in B2B event marketing, preferably within conferences, exhibitions, or trade shows.
• Strong knowledge of digital marketing, email marketing (CRM tools), and social media strategies.
• Excellent copywriting and content creation skills.
• Ability to analyse data and adjust strategies for optimal results.
• Experience with marketing automation tools and CRM systems.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong communication and stakeholder management skills.

Why Join Us?

• Opportunity to work on high-profile B2B events with industry leaders.
• Flexible remote work with project-based engagements.
• Competitive freelance rates.
• A collaborative and dynamic team environment.

If you're a creative and results-oriented marketing professional looking for an exciting freelance opportunity in the B2B events industry, we’d love to hear from you!