Director of CRM & Loyalty

Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people.

With over £200m investment into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets.

The Director of CRM & Loyalty will be responsible for:

• Driving customer engagement and loyalty across all global markets (UK, EU, US & APAC)

• Global CRM strategy and lifecyle management

• Developing a new loyalty program

• Increasing customer lifetime value (CLTV)

• Leading, managing and growing a team of 20+

• Working closely with departments across marketing, digital, data, ecommerce and product

The Director of CRM & Loyalty will have:

• Built CRM and loyalty programs that have elevated consumer brands

• Led and built high performing teams

• Experience in segmentation and customer lifecycle management

• Excellent analytical skills and a data driven mindset

• Great communication and stakeholder management skills

• Candidates could come from a variety of sectors such as retail, ecommerce, leisure, travel, telco, hospitality, entertainment, etc.

• Candidates could comes from roles like Head of CRM, Head of Loyalty, CRM Director, etc.

This is a great opportunity for a talented Director of CRM & Loyalty to join a well-known brand, with big investment, at the start of a large-scale transformation. They can offer a great benefits package, as well as a good work life balance, flexible working and a fantastic culture.

Director of CRM & Loyalty

London / hybrid

£90-130k + bonus + benefits