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- Tasks: Join our team as an Account Manager, planning exciting campaigns for Ford.
- Company: WPP Media is a creative transformation company focused on building better futures.
- Benefits: Enjoy competitive pay, flexible work options, and great perks like mental health days.
- Why this job: Be part of a collaborative culture that values creativity and growth while working with top brands.
- Qualifications: A passion for media, strong organisational skills, and a knack for audience research are essential.
- Other info: This role requires UK residency and offers a hybrid work model.
The predicted salary is between 28800 - 42000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
We are recruiting for an Account Manager who is an exceptional and driven media planner, to join our Connections Planning team. You will be working on the Ford account in the UK – the biggest auto advertiser and one of the biggest accounts at Mindshare. We work in a unique ‘full service’ model meaning that the media teams collaborate closely with creative and account management teams within the Ford agency structure (primarily working with VMLYR). Both Ford and Mindshare embrace agile, collaborative working, which means we are essentially an extension of Ford’s marketing team. We foster a fully integrated team approach across media, creative and client, working together across the 3 team locations - 2 days (Mon-Tue) at Ford’s Dunton office, 1 day (Wed) at VML Sea Containers House and 1 day (Thu) at Mindshare Rose Court.
About the role
In terms of your day to day, the bulk of your time will be spent on planning exciting, award-winning campaigns as well as working with channel specialists to make sure the plans deliver. This involves everything from helping to define the approach to audience and the connections plan, as well as managing plans / budgets and helping with creative delivery.
- Ford are laser focused on driving sales, so there is a strong focus on the performance of our plans, so all teams are responsible for making sure they are delivering as planned.
- Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
- Help design an approach that outlines how and where we will connect with defined audiences in media.
- Support the team in designing the connections ecosystem & plan, working closely and collaboratively with channel specialists.
- Day to day management of campaigns as a key liaison between clients and channel specialists.
- Designing measurement & testing framework to inform as well as measure and optimise the campaigns.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You show a breadth of understanding of media channels (especially online) and can discuss the role they play within a comms strategy. Have an interest in both brand and performance campaigns. You are a tool ‘wizard’...well not quite but excellent knowledge of audience research and planning tools (e.g. TGI & Touchpoints) is a must and awareness of / familiarity with alternative sources (such as media owner tools & data) is a plus. Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully). Take responsibility for the upfront work that needs to happen in order to deliver a great, clear and concise universal brief to the specialist teams that hits the clients' brief on the head. You are confident in presenting with passion and conviction. You are excited to work as part of a team; immediate, wider department and specialists as required. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way. You demonstrate excellent attention to detail and accuracy in output and meeting deadlines. As well as strong organization to meet client expectations, manage workflow for self and junior team members. Demonstrate a proactive desire to continually improve own knowledge and wider skill set. You are open minded, flexible and have a challenger mindset.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager, Planning
✨Tip Number 1
Familiarise yourself with the Ford brand and its marketing strategies. Understanding their current campaigns and how they engage with audiences will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the media planning field, especially those who have experience with automotive brands. This can provide you with insights into industry trends and potentially valuable connections.
✨Tip Number 3
Brush up on your skills with audience research and planning tools like TGI and Touchpoints. Being able to discuss these tools confidently will show your expertise and readiness for the role.
✨Tip Number 4
Prepare to showcase your collaborative skills. Since the role involves working closely with various teams, think of examples from your past experiences where you successfully worked in a team environment.
We think you need these skills to ace Account Manager, Planning
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Account Manager position. Tailor your application to highlight relevant experience in media planning and campaign management.
Highlight Relevant Skills: Emphasise your knowledge of media channels, audience research tools, and your ability to draw insights from data. Mention any experience with brand and performance campaigns, as this is crucial for the role.
Showcase Team Collaboration: Since the role involves working closely with various teams, illustrate your experience in collaborative environments. Provide examples of how you've successfully worked with others to achieve common goals.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for media and creativity. Use it to explain why you're excited about the opportunity at WPP Media and how your values align with theirs.
How to prepare for a job interview at GroupM
✨Understand the Company Culture
Before your interview, take some time to research WPP Media and Mindshare's values and culture. They emphasise collaboration, creativity, and trust, so be prepared to discuss how you embody these values in your work.
✨Showcase Your Media Knowledge
As an Account Manager, you'll need a solid understanding of media channels, especially online. Be ready to discuss your experience with audience research and planning tools like TGI and Touchpoints, and how you've used them to drive successful campaigns.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various teams, think of examples where you've successfully collaborated on projects. Highlight your ability to lead by example and contribute positively to team dynamics.
✨Demonstrate Attention to Detail
In this role, accuracy and organisation are key. Be prepared to discuss how you manage workflows and ensure that all campaign details are meticulously handled, as this will reflect your capability to meet client expectations.
