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- Tasks: Lead a dynamic marketing team and own the full marketing strategy.
- Company: Join a rapidly growing eCommerce business focused on sustainability.
- Benefits: Enjoy hybrid work, flexible hours, 30 days leave, and BUPA healthcare.
- Why this job: Be part of an exciting growth phase with opportunities for personal and professional development.
- Qualifications: Experience in performance marketing and a strong understanding of all marketing channels required.
- Other info: Work in a modern office with free parking and access to counselling services.
The predicted salary is between 52000 - 78000 £ per year.
This role has everything, ownership of all aspects of marketing, massive opportunities for growth and an experienced team to help you deliver exceptional results. It also couldn't be a better time to join this business, they are scaling globally and in a strong growth phase following heavy investment last year. It's an exciting sector within the eCommerce world, with a focus on sustainability and a passion to become the go-to name in their field.
We're looking for a senior level marketing professional who can help them with their ambitious growth plans by owning and delivering on all marketing channels. We're looking for someone with a background in performance marketing as this is a key channel for them, however we are also looking for brand experience to complement this and drive a full funnel strategy - a strategy you'll develop and own.
The role will involve:
- Leading a team of 5 across paid media, UX/UI, social media, brand and digital PR
- Refining and owning the full marketing strategy
- Turning the strategy into a clear plan with initiatives, KPIs and allocated ownership
- Driving growth, scaling performance and increasing brand awareness
- Working closely with the external SEO agency to drive results
- Following a data led, test and learn type approach, finding opportunities for growth
- Devising a plan to improve CRO, retargeting, email automation and retention
- Collaborating on social and influencer partnerships with the Brand Marketing Manager
- Reporting and working closely with the board and various other internal teams
Projects will include:
- Performance marketing growth strategy - scaling, improving and channel expansion
- International market expansion - 4 core markets with room to scale and grow to 15+
- Marketing automation - Looking at the customer journey, CRM and lead generation
- Creation of customer retention and referral schemes
- Developing a CRO testing programme
Benefits: Hybrid set up with 2 office days each week, flexible working hours, 30 days annual leave plus bank holidays, free onsite parking, BUPA health care plan, employee assistance programme including access to counselling, custom, new and modern office space.
It's a big role, and an important one, so we're looking for someone who has experience in a similar position. A strong performance marketing background is key however knowledge across all channels is required. You'll have experience driving acquisition and seeing growth, and you'll value data insights and trying out different things to get results.
If this sounds like you and you're excited by this opportunity, please apply now.
Head of Digital Marketing in Liverpool employer: BD Talent Limited
Contact Detail:
BD Talent Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Liverpool
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in performance marketing and eCommerce. Attend local marketing events or webinars to connect with potential colleagues and industry leaders who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing, particularly in sustainability and eCommerce. Being knowledgeable about current strategies and tools will not only boost your confidence but also demonstrate your commitment to the role during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led marketing teams and driven growth in previous roles. Highlight your experience with performance marketing and full funnel strategies, as these are crucial for this position.
✨Tip Number 4
Research the company’s recent projects and initiatives, especially those related to international market expansion and customer retention. This knowledge will allow you to tailor your discussions and show how your skills align with their ambitious growth plans.
We think you need these skills to ace Head of Digital Marketing in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in performance marketing and brand strategy. Use specific metrics to demonstrate your achievements and how you've driven growth in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss your vision for the marketing strategy and how your background aligns with their ambitious growth plans. Be sure to mention your experience leading teams and driving results.
Showcase Your Knowledge of the Sector: Demonstrate your understanding of the eCommerce landscape and sustainability trends in your application. Mention any relevant projects or initiatives you've been involved in that align with the company's focus on these areas.
Highlight Data-Driven Decision Making: Emphasise your ability to use data insights to inform marketing strategies. Provide examples of how you've implemented a test-and-learn approach in previous roles to optimise performance and drive growth.
How to prepare for a job interview at BD Talent Limited
✨Showcase Your Leadership Skills
As the Head of Digital Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific achievements that demonstrate your ability to inspire and drive results.
✨Demonstrate Your Data-Driven Approach
This role requires a strong focus on performance marketing and data insights. Be ready to talk about how you've used data to inform your marketing strategies in previous roles. Share specific metrics or KPIs you've improved through your initiatives.
✨Discuss Your Full Funnel Strategy Experience
The company is looking for someone who can develop and own a full funnel strategy. Prepare to explain your experience with both performance marketing and brand marketing. Discuss how you've integrated these channels to drive growth and brand awareness.
✨Prepare for Questions on International Expansion
With plans for international market expansion, be ready to discuss any relevant experience you have in scaling marketing efforts across different markets. Think about challenges you've faced and how you overcame them, as well as any cultural considerations you've had to account for.
