Brand Manager

Job Title: Brand Manager Company: Healthcare Company Location: West Midlands – Agile Working Salary: £37,000-£40,000 Job Summary A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives. Key Responsibilities – Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company\’s market position within the primary care sector. – Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar. – Product Positioning: Develop product positioning and messaging strategies that resonate with healthcare professionals and procurement teams. – Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities. – Stakeholder Collaboration: Work closely with cross-functional teams including sales, category, and regulatory teams to ensure brand and campaign alignment. – Brand Consistency: Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing brand guidelines. – Customer Engagement: Develop and manage customer retention and engagement strategies through digital and offline channels. – Performance Tracking: Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed. – Budget Management: Oversee brand marketing budget, ensuring cost-effective campaign execution. – Group Collaboration: Build relationships and leverage synergies across the wider marketing community. Requirements – Bachelor\’s degree in marketing, business, or a related field, or substantial suitable experience. – Proven experience in brand management – Strong understanding of branding, marketing strategies, and digital engagement. – Ability to analyse data and translate insights into actionable strategies. – Excellent communication and project management skills. – Experience managing budgets and working with cross-functional teams. – Knowledge of regulatory considerations in healthcare marketing is a plus