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- Tasks: Lead the charity's cash giving programme and enhance supporter engagement.
- Company: Join a leading national charity focused on neurological research.
- Benefits: Enjoy hybrid working options and a competitive salary of circa £42,500.
- Why this job: Make a real impact by building long-term donor relationships and supporting vital causes.
- Qualifications: Experience in individual giving and legacy marketing is essential.
- Other info: Applications are welcomed from all backgrounds; deadline is Thursday 8th May at 9am.
The predicted salary is between 25500 - 42500 £ per year.
Harris Hill is proud to be working with a leading national charity dedicated to advancing research into neurological conditions. We're supporting them in the search for a talented Individual Giving and Legacy Marketing Manager to join their passionate and growing team.
In this vital role, you'll lead the development and delivery of the charity's cash giving programme, including two key postal campaigns and segmented e-newsletters designed to enhance supporter engagement and retention. You'll focus on building meaningful, long-term relationships with donors-boosting lifetime value through reactivation, cross-sell opportunities, and uplift strategies. You'll also play a central role in a major new acquisition programme, working alongside the Director of Fundraising to recruit around 4,000 new regular givers through private site face-to-face fundraising. Additionally, you'll take the lead on the marketing and stewardship of the in-memory giving programme, ensuring a sensitive and impactful supporter journey.
To be considered for this role, you will need:
- Experience of working in individual giving in a charity including some experience of acquisition campaigns.
- Some experience of having worked on legacy marketing or collaborated with legacy marketing colleagues.
- Familiarity with developing stewardship approaches and supporter journeys that maximise supporter loyalty.
- Excellent interpersonal and verbal communication skills and excellent written skills including strong copy writing.
If this role sounds of interest to you and you want to have a chat and review the full job description, please do contact Dominic at Harris Hill on dominic.gilchrist@harrishill.co.uk or call him on 020 7820 7332.
Salary: Circa £42,500
Permanent, Full-time
Location: Central London with hybrid working (2 days per week in office).
Deadline – Thursday 8th May at 9am.
Application process – CV and Cover Letter
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Individual Giving and Legacy Marketing Manager employer: Harris Hill Charity Recruitment Specialists
Contact Detail:
Harris Hill Charity Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving and Legacy Marketing Manager
✨Tip Number 1
Network with professionals in the charity sector, especially those involved in individual giving and legacy marketing. Attend relevant events or webinars to connect with potential colleagues and learn about industry trends.
✨Tip Number 2
Research the charity's current campaigns and their impact on donor engagement. Understanding their approach will help you tailor your discussions and demonstrate your genuine interest in their mission during interviews.
✨Tip Number 3
Prepare to discuss specific strategies you've used in past roles to enhance supporter loyalty and retention. Be ready to share examples of successful acquisition campaigns you've led or contributed to.
✨Tip Number 4
Familiarise yourself with the latest trends in legacy marketing and individual giving. Being knowledgeable about innovative approaches can set you apart and show that you're proactive in your field.
We think you need these skills to ace Individual Giving and Legacy Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in individual giving and legacy marketing. Use specific examples that demonstrate your success in acquisition campaigns and stewardship approaches.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the charity sector and your understanding of the role. Discuss how your skills align with the job requirements, particularly your copywriting abilities and interpersonal skills.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. For instance, mention the number of new regular givers you have recruited or the percentage increase in donor retention you have achieved.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter to eliminate any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Harris Hill Charity Recruitment Specialists
✨Showcase Your Experience in Individual Giving
Be prepared to discuss your previous experience in individual giving within a charity context. Highlight specific campaigns you've worked on, especially acquisition campaigns, and how they contributed to donor engagement and retention.
✨Demonstrate Your Understanding of Legacy Marketing
Since the role involves legacy marketing, be ready to talk about any relevant experience you have. If you’ve collaborated with legacy marketing teams, share examples of how you contributed to their strategies and outcomes.
✨Communicate Your Stewardship Strategies
Discuss your approach to developing stewardship strategies that enhance supporter loyalty. Provide examples of how you've created impactful supporter journeys that resonate with donors and encourage long-term relationships.
✨Prepare for Questions on Interpersonal Skills
Given the importance of communication in this role, expect questions about your interpersonal skills. Be ready to share instances where your verbal and written communication made a difference in donor relations or campaign success.
