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- Tasks: Lead UAPP's SEO and content strategy, producing 5-10 blogs daily and managing PPC campaigns.
- Company: Join UAPP, an innovative EdTech platform transforming the university application process for students worldwide.
- Benefits: Enjoy a competitive salary, 20 days annual leave, birthday off, and career development opportunities.
- Why this job: Be part of a dynamic team making a real impact in education while honing your digital marketing skills.
- Qualifications: 2-4 years in SEO, PPC, and content marketing; strong analytical skills and familiarity with relevant tools required.
- Other info: This role is in-person/hybrid based in London Stratford; applicants must have the right to work in the UK.
The predicted salary is between 30000 - 35000 £ per year.
Location: London Stratford E15 – In-person / Hybrid
Employment Type: Full-Time (37.5 hours per week)
Annual Base Salary: £30,000–£35,000 (Depending on Experience)
NOTE: Applicants must have the right to work in the UK. We are unable to sponsor or take over sponsorship of an employment visa now or in the future.
ABOUT UAPP
At UAPP, we are revolutionising the university application process, making it seamless for students worldwide and empowering universities to connect with top-tier talent. As a dynamic EdTech platform, we combine cutting-edge technology with expert support to transform how students embark on their higher education journey. As we expand our services, we are seeking an innovative and results-driven SEO & Content Manager to elevate our digital presence and help us reach more students globally.
ROLE DESCRIPTION
The SEO & Content Manager will take full ownership of UAPP’s organic content strategy, ensuring an effective blend of content marketing (social media, blog, website) and technical SEO to drive traffic and engagement. You will lead a comprehensive programmatic SEO strategy, producing 5–10 high-quality blogs per day to rapidly scale our content output. Alongside this, you will oversee content creation and distribution across social media and website platforms, ensuring all efforts align with UAPP’s growth objectives. Additionally, you will be responsible for managing a paid strategy through PPC campaigns (Google Ads, Bing, and other platforms) to drive lead generation and optimise ROI. This role requires a data-driven, strategic mindset to balance organic growth, high-volume content production, and paid search, while managing a Marketing Executive who will support content execution.
ROLE RESPONSIBILITIES
- Content & SEO Strategy
- Develop and execute a scalable organic content strategy across UAPP’s blog, website, and social media channels.
- Manage a high-volume programmatic SEO strategy, producing 5–10 optimised blog posts daily to drive organic growth.
- Ensure all content is engaging, well-optimised, and aligned with SEO best practices.
- Work with designers, writers, and developers to enhance on-page and technical SEO.
- Technical SEO & Website Performance
- Conduct technical SEO audits and resolve issues to improve site health.
- Oversee schema implementation, content indexing, and data-driven keyword optimisation.
- Monitor search engine algorithms and adapt strategies accordingly.
- PPC Campaign Management
- Plan, launch, and optimise paid campaigns across platforms like Google Ads and Bing.
- Monitor performance metrics, A/B test creatives, and refine strategies to improve ROI.
- Ensure PPC campaigns align with UAPP’s broader marketing objectives.
- Data Analysis & Reporting
- Track and analyse SEO and PPC performance, delivering actionable insights to stakeholders.
- Create comprehensive reports on rankings, traffic, and campaign success metrics.
- Team Management & Collaboration
- Manage and mentor a Marketing Executive, ensuring smooth content execution.
- Work closely with content creators, developers, and marketing teams to align SEO and PPC strategies.
- Stay ahead of industry trends and best practices to drive continuous improvement.
REQUIREMENTS
- 2–4 years of experience in SEO, PPC, and content marketing (with a focus on programmatic SEO).
- Proven track record of driving growth through organic and paid channels.
- Strong understanding of Google Analytics, Google Ads, SEMrush, and other relevant tools.
- Experience with technical SEO, including HTML, CSS, and JavaScript.
- Excellent analytical skills and ability to turn data into actionable strategies.
- Knowledge of emerging trends in search engine algorithms and PPC advertising.
BENEFITS
- Competitive salary
- 20 days of annual leave plus Bank Holiday (plus your birthday off)
- Enhanced holiday allowance with years of service
- Mentorship and career development opportunities
STAY UPDATED
Follow UAPP for the latest career opportunities: LinkedIn: UAPP Global Instagram: @uapp.uk Facebook: UAPP Global X: @UAPP_Global
SEO & Content Manager employer: Uapp
Contact Detail:
Uapp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Content Manager
✨Tip Number 1
Familiarise yourself with UAPP's mission and values. Understanding how we aim to revolutionise the university application process will help you tailor your conversations during interviews, showcasing your alignment with our goals.
✨Tip Number 2
Stay updated on the latest trends in SEO and content marketing. Being knowledgeable about current best practices and emerging technologies will demonstrate your passion for the field and your readiness to contribute to our innovative approach.
✨Tip Number 3
Prepare to discuss specific examples of your previous work in SEO and content management. Highlighting your experience with programmatic SEO and PPC campaigns will show us that you have the hands-on skills necessary for this role.
✨Tip Number 4
Network with professionals in the EdTech space. Engaging with others in the industry can provide valuable insights and connections that may help you stand out as a candidate for the SEO & Content Manager position.
We think you need these skills to ace SEO & Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO, PPC, and content marketing. Use specific examples of past successes, particularly in programmatic SEO, to demonstrate your capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the EdTech industry. Mention how your skills align with UAPP's mission to revolutionise the university application process and your understanding of their target audience.
Showcase Technical Skills: In your application, emphasise your technical SEO knowledge, including familiarity with tools like Google Analytics and SEMrush. Provide examples of how you've used these tools to drive growth and improve website performance.
Highlight Team Collaboration: Since the role involves managing a Marketing Executive and collaborating with various teams, include examples of your teamwork and leadership experiences. This will show your ability to work effectively within a team environment.
How to prepare for a job interview at Uapp
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO strategies, particularly programmatic SEO. Highlight specific examples of how you've driven organic growth in previous roles, and be ready to explain the tools you used, like Google Analytics and SEMrush.
✨Demonstrate Content Creation Skills
Since the role involves producing a high volume of content, come equipped with samples of your writing or content strategies. Discuss how you ensure content is engaging and optimised for SEO, and share any metrics that demonstrate your success.
✨Understand PPC Campaigns
Familiarise yourself with PPC management, especially on platforms like Google Ads and Bing. Be ready to talk about your experience in planning, launching, and optimising campaigns, as well as how you measure ROI and adjust strategies based on performance data.
✨Prepare for Team Management Questions
As you'll be managing a Marketing Executive, think about your leadership style and how you foster collaboration. Prepare examples of how you've mentored team members in the past and how you align team efforts with broader marketing objectives.
