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- Tasks: Join a leading retailer as a Digital Analyst, driving insights to boost conversion rates.
- Company: Work with a top retailer focused on enhancing their digital ecosystem.
- Benefits: Enjoy hybrid work in Manchester and a competitive salary of £40,000.
- Why this job: Make a real impact by optimizing user experiences and improving digital features.
- Qualifications: 3+ years in Digital Analytics, strong skills in Google Analytics and eCommerce metrics required.
- Other info: Immediate start for a 6-month fixed-term contract.
The predicted salary is between 24000 - 36000 £ per year.
Salt is working with a leading retailer who are seeking an experienced Digital Analyst to join on a fixed term contract. This role is pivotal in driving digital and website analytics across al elements of the digital ecosystem by delivering actionable insights to enhance conversion rates and optimise media spend efficiency. Hybrid working in Manchester (2 days onsite per week) Immediate start, 6-month FTC contract £40,000 salary As a Digital Analytics, you will: Testing and Insights Support: Partner with the team to develop a robust “test and learn” roadmap, supporting experiments with relevant analytics and insights to drive continuous improvement In-depth Analysis of Onsite Performance: Conduct deep-dive analyses into onsite behaviour, identifying trends and opportunities to optimize the user experience and conversion pathways Funnel Flow Analysis: Deliver insights into the customer journey, with a focus on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions Feature Performance Measurement: Collaborate closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development Reporting Roadmap Development: Lead the evolution of the reporting function, working with data visualization experts to ensure dashboards are tailored to business needs and provide relevant, easy-to-digest insights You will need: 3+ years of experience in Digital Analytics, and experience working in medium/large online businesses Proven experience in digital analytics, with a strong focus on website analytics and conversion rate optimization Proficiency in analytical tools and insights tools such as Google Analytics and Power BI Strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping Ability to translate data into actionable insights and communicate them effectively to stakeholders Experience with A/B testing and a “test and learn” approach
Digital Analyst - Contract employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst - Contract
✨Tip Number 1
Familiarize yourself with the latest trends in digital analytics and eCommerce metrics. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to optimizing conversion rates during your discussions.
✨Tip Number 2
Network with professionals in the digital analytics field, especially those who have experience in retail or eCommerce. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive actionable insights in previous roles. Highlighting your experience with A/B testing and conversion funnel analysis will demonstrate your hands-on expertise and problem-solving skills.
✨Tip Number 4
Stay updated on the tools mentioned in the job description, like Google Analytics and Power BI. Being able to showcase your proficiency with these tools during interviews will set you apart as a strong candidate for the Digital Analyst position.
We think you need these skills to ace Digital Analyst - Contract
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Digital Analyst position. Understand the key responsibilities and required skills, such as experience with Google Analytics and conversion rate optimization.
Tailor Your CV: Customize your CV to highlight relevant experience in digital analytics, especially focusing on your proficiency with analytical tools and any past successes in optimizing conversion rates.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital analytics. Mention specific projects where you successfully used data to drive insights and improvements, aligning your experience with the company's needs.
Highlight Key Achievements: In both your CV and cover letter, emphasize quantifiable achievements related to website performance and conversion funnels. Use metrics to demonstrate your impact in previous roles.
How to prepare for a job interview at Salt
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics to drive conversion rates and optimize media spend. Highlight your experience with tools like Google Analytics and Power BI, and be ready to explain how you translated data into actionable insights.
✨Demonstrate Your Testing Approach
Since the role emphasizes a 'test and learn' methodology, come equipped with examples of A/B tests you've conducted. Discuss the hypotheses you formed, the results you achieved, and how those insights led to improvements in user experience or conversion pathways.
✨Understand the Customer Journey
Familiarize yourself with the concept of funnel flow analysis. Be ready to talk about how you've identified drop-off points in the customer journey and the strategies you implemented to address these issues. This will show your understanding of eCommerce metrics and user behavior.
✨Prepare for Collaboration
This role requires close collaboration with various teams, including the Digital Product team. Think of examples where you've successfully worked with cross-functional teams to assess feature performance and how you communicated insights effectively to stakeholders.
