Marketing Manager, 12-month FTC

Overall purpose of the role•    Act as a Business Partner with the Personal Injury department, owning the strategic marketing planning process, identifying marketing objectives, proposing campaigns and tactics to deliver against them and overseeing their implementation. •    Be an ambassador for the Marketing function within Leigh Day, with partners and fee earners.

Main duties and responsibilities

Marketing strategy•    Review market data to identify marketing opportunities.•    Develop and agree a marketing plan and budget with associated tactics, campaigns, and measures.•    To deliver campaigns in conformance with the agreed plan and budgets•    Ensure alignment with departmental and firmwide objectives.•    Report on performance ensuring campaigns are meeting KPIs and make suggestions for improvement.

Management•    Line manage one or more individuals.•    Allocate relevant shared resources for work, delegating effectively.•    Together with other members of Marketing Department, contribute to the development of departmental processes to improve marketing effectiveness.•    Manage and develop relationships with internal stakeholders.•    Manage external agencies where appropriate.

Marketing•    Be the custodian of all external marketing material to ensure it adheres to the Firm's brand guidelines in terms of design, style, copy and quality. •    Identify the appropriate medium or channel for each initiative.•    Work to understand the target audience and use this information to develop and influence the buyer journey.•    Keep up to date with industry/ legal sector trends.•    Use analytics and data available to improve marketing effectiveness.

Other responsibilities•    To support in the delivery of ad-hoc projects.•    To keep abreast of latest developments and trends in marketing and the legal sector.•    To build a good working relationship with other marketing colleagues to create a strong and supportive team dynamic.•    Review digital marketing reports and make suggestions to improve efficiency of campaigns.•    Setting and managing budgets.

Essential experience•    Genuine interest to work with a leading claimant law Firm and passionate about providing access to justice to all.•    4+ years Marketing Experience.•    Analytical and data savvy.•    Good knowledge and hands on experience of Paid Social and Paid search advertising tools.•    Solid relevant experience in marketing and communications management, within professional services. •    Substantial experience of independently managing marketing projects and activity from conception to execution on tight deadlines.•    Substantial experience in working with and building strong internal relationships with Partners and senior stakeholders. •    Proven ability to communicate accurately, clearly, and concisely, both verbally and in writing.•    Substantial user experience of CRM and E-marketing software systems. •    Substantial experience in generating marketing reports and analysis using excel and other reporting tools.•    Proven experience of managing digital marketing/social media campaigns. •    Intermediate level proficiency in working with MS Office (PowerPoint, Excel, Word, Outlook), HTML & CMS platforms.•    Excellent copywriting abilities.

Desirable experience •    Experience of working within a legal firm will be highly advantageous.•    Experience of writing marketing plans and proposals for consideration by the partnership.•    Experience managing external agencies.•    An understanding of a broad range of marketing channels.