Influencer Senior Account Executive

KRG are working with one of our retained agency clients on a brand new Senior Influencer Executive role to join their growing team! They are an integrated performance agency with a strong focus on disruptive, creative campaigns for big name brands in a variety of sectors. This role gives you the opportunity to work with some of the biggest influencers in the industry on incredible and exciting campaigns in an end-to-end capacity alongside a supportive and structured team. They have great personal development and progression opportunities and an incredible retention rate.

Role Overview: You will work across influencer-led campaigns with a particular emphasis on performance-driven influencer marketing strategies. You will manage end-to-end campaign execution, optimise influencer collaborations, and ensure measurable results that align with client objectives. This position offers a fantastic opportunity to work across a variety of industries and audiences, leveraging your expertise to deliver impactful social campaigns.

Key Responsibilities:

• Planning, execution, and optimisation of influencer marketing campaigns from conceptualisation through to reporting and analysis.
• Develop and implement both brand awareness and performance-focused influencer activations.
• Identify, vet, and negotiate with influencers across multiple niches, audience sizes, and social platforms to align with campaign goals.
• Collaborate closely with clients and internal teams to craft tailored influencer strategies that meet specific campaign objectives.
• Utilise analytics and data insights to monitor influencer performance, ensuring campaigns meet KPIs such as engagement, conversions, and ROI.
• Stay informed on emerging influencer trends, platform updates and algorithm changes.
• Cultivate and maintain strong relationships with influencers, talent managers, and content creators.
• Assess influencer audiences to ensure alignment with brand and campaign target demographics.
• Negotiate contracts, deliverables, and fees to maximise value for clients while maintaining positive influencer relationships.
• Coordinate with social media, paid media, creative, and strategy teams to seamlessly integrate influencer marketing into broader campaign efforts.
• Identify new partnership opportunities, innovative approaches, and emerging influencers to continually enhance campaign impact.
• Present performance insights, strategic recommendations, and campaign results to clients, demonstrating clear value and ROI.

Requirements:

• Proven experience in influencer marketing within an agency setting, with a strong understanding of how agencies collaborate with brands and talent.
• Data-driven mindset with the ability to interpret analytics and make informed decisions.
• Familiarity with influencer marketing platforms and reporting tools (e.g., Brandwatch, similar platforms).
• Knowledge of influencer landscapes across various industries, demographics, and platforms.
• Strong negotiation, presentation, and relationship-building skills.
• Exceptional organisational abilities to work across multiple campaigns and projects concurrently.
• Excellent communication, problem-solving, and interpersonal skills.
• Proactive, innovative, and eager to identify new opportunities for growth and engagement.

If you are passionate about influencer marketing and eager to make a significant impact within a forward-thinking agency, KRG would love to hear from you.