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- Tasks: Lead design initiatives, conduct user research, and collaborate with engineers to create impactful product experiences.
- Company: BrightLocal is a top platform enhancing local SEO for businesses, fostering growth through innovative design.
- Benefits: Enjoy hybrid working, 25 days holiday plus your birthday off, and a £1000 personal learning budget.
- Why this job: Join a talented team in a vibrant culture, making a real impact in the digital marketing space.
- Qualifications: 5+ years in product design, strong portfolio, and experience with web-based SaaS products required.
- Other info: Office perks include table tennis, foosball, and a variety of lunch options in central Brighton.
The predicted salary is between 36000 - 60000 £ per year.
BrightLocal is a leading platform that empowers businesses to boost their online visibility through effective local SEO solutions. We are committed to delivering intuitive, high-quality, and cohesive design experiences to our users. Our Product Design team is pivotal in building and maintaining a design system that ensures consistency and scalability across our platform. We are seeking a highly skilled Senior Product Designer to join our Product Design team on a full-time basis.
In this role, you will collaborate with Product Managers and stakeholders to identify high-value opportunities through strategic Design and user Research. You will lead Discovery and Design initiatives within our delivery framework and work closely with front end engineers to ensure design requirements are fulfilled. It will be your role to bring together desired business outcomes and user needs to identify solutions and design experiences with the highest chance of success.
Key Responsibilities:- Strategic Research, Analysis and Design: You’ll shape Product Strategy by exploring the problems that matter most — running user research, digging into the data, and using design thinking to spot the biggest opportunities for impact.
- Solution Discovery: You’ll lead discovery for the problem spaces your squad is tackling — facilitating the design process, defining what success looks like for users, and helping your team choose the right solutions to move forward with.
- Product Design: You’ll take ownership of your designs from start to finish — creating all the assets and flows needed to bring an experience to life. You’ll make sure everything is clear, complete, and ready for engineers to build.
- Engineering Support: You’ll work side-by-side with engineers throughout the process — asking questions early, collaborating often, and staying involved during sprints to make sure what we ship reflects the design intent.
- Impact & Learnings: You’ll partner with your Product Manager to track how well your work is performing in the real world — and share what you learn, so the team (and business) keeps getting smarter over time.
- Strong design skills, end to end. You know how to take a problem and turn it into simple, beautiful, effective solutions — from UX flows to polished UI. You’re thoughtful with details and confident working independently.
- A user-first mindset. You ask the right questions, run your own research, and know how to connect what users need with what the business is trying to achieve.
- Comfort with data, product, and outcomes. You use data to guide your thinking, measure impact, and make decisions. You understand how our product fits into the bigger picture — and you care about the results your work delivers.
- Team spirit and resilience. You keep things moving, even when things get unclear or messy. You give and receive feedback well, stay constructive under pressure, and help others do the same.
- 5+ years of experience in product design, including time spent in senior or lead roles.
- A strong portfolio showing complex, end-to-end product work — not just final UIs, but how you got there.
- Experience designing for web-based SaaS products, ideally in a B2B context.
- Worked in cross-functional teams, alongside Product Managers, Engineers, and Researchers.
- Experience running user research and data-informed decision making.
- Fluency in Figma—from building prototypes to maintaining components and collaborating in shared files.
- Hands-on experience with design systems — either helping to build one or working within a mature system, with a solid grasp of tokens, variants, and component libraries.
- Collaboration Tools: Experience with the Chromatic platform for UI approval, UI testing at component-level and visual regression testing.
- Industry Experience: Familiarity with the SEO industry and/or experience with SaaS platforms.
- Theme Variations: Experience with implementing or considering light and dark theme variations in design systems.
- Bonus: Up to 20% annually
- Hybrid Working - 2 days from our central Brighton office and 3 from home
- Holiday: 25 days + bank holidays + your birthday off!
- Healthcare: Vitality Healthcare
- Learning & Development: £1000 per annum personal learning budget + other development
Founded in 2009, BrightLocal has grown into a powerhouse name in the world of Local SEO and digital marketing. We provide invaluable insights and custom fit services to both big and small brands alike. Enabling businesses to understand, develop, and utilise their Local strategies to help them grow. We live and breathe everything Google and search engine. We have a very welcoming and talented team we are really proud of, we are protective of our company values and want our teams to love coming to work. In office entertainment includes things like: table tennis, foosball, consoles, food & drink. Headquartered in central Brighton, we have a plethora of tempting lunch choices and convenient transport connections right on our doorstep.
Contact Detail:
BrightLocal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Designer
✨Tip Number 1
Familiarise yourself with BrightLocal's platform and its design philosophy. Understanding their approach to local SEO solutions will help you align your design ideas with their business goals during discussions.
✨Tip Number 2
Prepare to discuss your experience with design systems in detail. Since the role involves maintaining a cohesive design system, be ready to share specific examples of how you've contributed to or built design systems in previous roles.
✨Tip Number 3
Showcase your user research skills by preparing case studies that highlight how your research has informed design decisions. This will demonstrate your user-first mindset and ability to connect user needs with business outcomes.
✨Tip Number 4
Engage with the product design community on platforms like LinkedIn or Twitter. Networking with professionals in the field can provide insights into the latest trends and may even lead to referrals for the position at BrightLocal.
We think you need these skills to ace Senior Product Designer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product design, especially focusing on your end-to-end design skills and any work with SaaS products. Use specific examples that demonstrate your ability to lead design initiatives and collaborate with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for user-first design and how your experience aligns with BrightLocal's mission. Mention specific projects where you've successfully combined user needs with business goals, showcasing your strategic thinking and problem-solving abilities.
Showcase Your Portfolio: Include a link to your portfolio that not only displays final UI designs but also outlines your design process. Highlight complex projects that demonstrate your ability to conduct user research and make data-informed decisions, as these are key aspects of the role.
Prepare for Potential Questions: Anticipate questions related to your design process, collaboration with engineers, and how you measure the success of your designs. Be ready to discuss specific examples from your past work that illustrate your skills and experiences relevant to the Senior Product Designer role.
How to prepare for a job interview at BrightLocal
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your end-to-end product design work. Focus on complex projects and explain the process you followed to reach the final designs, as this will demonstrate your problem-solving skills and design thinking.
✨Understand the Company’s Product
Before the interview, take time to explore BrightLocal's platform and understand their local SEO solutions. This knowledge will help you discuss how your design approach can enhance their user experience and align with their business goals.
✨Prepare for User Research Questions
Be ready to discuss your experience with user research and how it informs your design decisions. Prepare examples of how you've used data to guide your design process and the impact it had on the final product.
✨Demonstrate Team Collaboration Skills
Since the role involves working closely with Product Managers and Engineers, be prepared to share examples of successful collaborations. Highlight how you handle feedback and contribute to a positive team dynamic, especially in cross-functional settings.
