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- Tasks: Lead digital growth strategies to boost app installs and subscriptions.
- Company: Join a fast-scaling, mission-driven consumer tech company in London.
- Benefits: Enjoy hybrid work, competitive salary, and a dynamic team environment.
- Why this job: Make a real impact in a hands-on role with creative collaboration.
- Qualifications: 5+ years in performance marketing, especially with consumer apps.
- Other info: Work closely with diverse teams and manage significant budgets.
The predicted salary is between 48000 - 84000 £ per year.
Digital Growth Manager Hybrid – London (2 days onsite) £60,000 - £70,000
We’re partnering with a mission-led, consumer tech company that’s scaling fast, looking for a Digital Growth Manager to take the lead on paid performance, affiliate marketing, CRO and ASO – all with the aim of increasing app installs, subscriptions, and lifetime value.
This is a high-impact role for someone who thrives in hands-on environments, knows how to build and optimise a paid media engine, and can confidently collaborate with internal teams and external partners to drive real results.
You’ll report to the Growth Lead and work closely with the content, creative, and product teams. The broader team includes specialists across engineering, design, analytics, and marketing.
What you’ll be doing:
- Own strategy and day-to-day optimisation across Meta, Google, YouTube, TikTok, and programmatic channels.
- Manage the paid media agency relationship, ensuring alignment to growth goals and maximising ROI from a £M annual budget.
- Brief and test ad creative in collaboration with internal creative and content teams – from messaging to formats to platform-specific nuances.
- Track and optimise campaign performance using CPA, ROAS, CVR, and LTV as north stars.
- Lead a structured test-and-learn approach to improve efficiency, scalability, and user quality.
- Own the affiliate strategy and grow the channel through smarter partnerships, incentivisation, and performance tracking.
- Collaborate with partners on creative assets and messaging, optimising based on performance data.
- Work cross-functionally with product and marketing to run A/B tests on web and app landing pages.
- Optimise app store listings in line with product releases and seasonality to improve conversion.
- Contribute to broader SEO and content strategies where needed, backed by traffic and keyword opportunity insights.
What experience do I need?
- Has 5+ years of experience in performance marketing or growth roles – ideally with a focus on consumer apps or subscription-based products.
- Has managed large paid budgets and agency relationships, with a track record of measurable results.
- Brings deep knowledge of platforms like Meta, Google, TikTok, and YouTube.
- Can confidently brief and iterate on performance creative for different platforms.
- Has experience with affiliate programmes and knows how to scale them strategically.
- Understands ASO, CRO, and SEO and can collaborate with the right teams to deliver improvements.
- Is highly analytical, detail-obsessed, and thrives in fast-paced, agile environments.
Contact Detail:
Zebra People | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends and updates in digital marketing, especially on platforms like Meta, Google, and TikTok. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the growth marketing space, particularly those who have experience with consumer apps or subscription-based products. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised paid media campaigns in the past. Be ready to share metrics that showcase your impact, such as CPA, ROAS, and LTV, as these will be crucial in demonstrating your expertise.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you approach A/B testing and performance tracking. Highlight any tools or methodologies you use to derive insights from data, as this is key for the role.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with consumer apps or subscription-based products. Use specific metrics to demonstrate your success in managing large budgets and achieving measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for growth marketing and how your skills align with the company's mission. Mention your experience with platforms like Meta, Google, TikTok, and YouTube, and provide examples of successful campaigns you've led.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing how you've used data to optimise campaigns. Include specific examples of how you've tracked and improved performance using metrics like CPA, ROAS, and LTV.
Highlight Collaboration Experience: Since the role involves working cross-functionally, mention any past experiences where you've collaborated with creative, product, or marketing teams. Highlight your ability to brief and iterate on performance creative effectively.
How to prepare for a job interview at Zebra People | B Corp™
✨Showcase Your Analytical Skills
As a Growth Marketing Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific metrics you've used in past campaigns, such as CPA, ROAS, and CVR. Highlight how you've leveraged data to drive decisions and optimise performance.
✨Familiarise Yourself with Key Platforms
Make sure you know the ins and outs of platforms like Meta, Google, TikTok, and YouTube. Research recent trends and updates on these platforms, and be ready to share your thoughts on how they can be utilised for growth in the role you're applying for.
✨Prepare for Creative Collaboration
Since the role involves working closely with creative teams, think about examples where you've successfully collaborated on ad creatives. Be ready to discuss how you briefed teams and iterated on creative based on performance data.
✨Demonstrate Your Strategic Thinking
The interviewers will want to see your strategic mindset. Prepare to discuss your approach to managing large budgets and agency relationships. Share examples of how you've aligned marketing strategies with growth goals and maximised ROI in previous roles.
