Chief Commercial Officer

We are seeking a Chief Commercial Officer - sales and marketing to head up all commercial functions for this leading UK organisation. Reporting to the CEO with a seat on the company’s main board, this is a high-profile role that will suit a dynamic, entrepreneurial team-focused individual who has a record of delivering extraordinarily successful results in a competitive market whilst collaborating with colleagues on the Board.

You will have extensive experience operating in a B2B environment and delivering through a distributor and retail network in a fragmented market using a wide variety of channels to achieve this. The CCO will drive sales, marketing, business development, digital, and customer service efforts to achieve the company’s growth and revenue goals. This role requires a strategic thinker with extensive experience in commercial management, strong leadership skills, and a proven track record of driving business success.

As a dynamic CCO, the successful candidate will optimise routes to market, develop strategic partnerships, drive deployment and revenue growth, set pricing strategy, and lead all sales and marketing activities. With a career built on unparalleled success, this company’s new CCO will also have future potential, with the natural progression being the business’ next CEO, either in the UK or in an international market.

• Strategic Commercial Leadership
  • Develop and implement the company’s commercial strategy in alignment with business goals and objectives.
  • Identify and assess new market opportunities, trends, and competitive dynamics to drive growth and innovation.
  • Collaborate with the executive team to set strategic priorities and goals for commercial initiatives.
• Sales and Business Development
  • Oversee the development and execution of sales strategies to achieve revenue targets and market share growth in a B2B environment working with both distributors. There will also be a B2C element so experience of working with the end user will be part of your role too.
  • Lead the business development team in identifying and pursuing new business opportunities and partnerships.
  • Foster strong relationships with key customers, partners, and stakeholders to drive business growth.
  • Analyse sales metrics and develop actionable strategies for growth.
• Marketing and Brand Management
  • Develop and implement marketing strategies to enhance brand awareness, reputation, and customer engagement.
  • Develop and promote the company’s e-commerce offering and digital initiatives.
  • Oversee the management of marketing campaigns, digital marketing efforts, and public relations activities.
  • Utilise market research and customer insights to inform marketing strategies and decisions.
• Client Engagement & Customer Service
  • Manage, grow and sustain relationships with a portfolio of key accounts, ensuring high levels of customer satisfaction and loyalty.
  • Work with account management team to help successfully renew existing clients.
  • Attend conferences and industry events, being the subject matter expert.
  • Develop and implement customer service strategies to enhance customer satisfaction and loyalty.
  • Oversee the management of customer service operations, ensuring high-quality service delivery and issue resolution.
  • Implement customer retention programs to maintain and grow the customer base.
• Financial Management
  • Collaborate with the CEO to develop and manage commercial budgets and forecasts.
  • Monitor budget performance and make adjustments as needed.
  • Monitor commercial performance, ensuring the company meets its revenue, profitability, and growth targets.
  • Optimise pricing strategies, sales incentives, and promotional activities to drive revenue growth.
• Team Leadership and Development
  • Lead, mentor, and develop the commercial team, fostering a culture of high performance and continuous improvement.
  • Promote collaboration and effective communication within the commercial team and across the organisation.
  • Identify and address training and development needs within the commercial team.
  • Meticulously plan the team structure to ensure the function is future proofed for long-term success.
• Stakeholder Engagement
  • Serve as the primary point of contact for commercial matters with internal and external stakeholders.
  • Communicate the company’s commercial vision, strategy, and performance to the executive team, board of directors, and other stakeholders.
  • Build and maintain strong relationships with industry leaders, partners, and key stakeholders.

• Degree educated, preferably with a Masters degree.
• You will have demonstrated consistent career progression within a blue-chip branded manufacturing organisation with experience in a board level sales and marketing senior leadership role.
• You will have both a B2B and B2C client portfolio, and have experience of delivering the customer journey through both reseller or dealership models. Omnichannel experience is essential.
• Strong future potential to be a CEO.
• Proven track record of driving sales and marketing success and achieving consistent business growth in a complex and competitive market.
• Outstanding leadership, communication, and interpersonal skills.
• Experience of driving customer journey and customer excellence.
• Proven experience of launching and delivering a successful digital platform.
• Complex business transformation and team transformation experience.
• Ability to navigate complex commercial environments and manage multiple priorities.
• Leading a sales and marketing function through a period of significant change.
• Strategic capability of articulating and driving a clear and compelling vision for the company’s commercial strategy.
• Able to make informed, effective decisions under pressure.
• Open to new ideas and approaches, fostering a culture of creativity and continuous improvement.
• Demonstrates high ethical standards and integrity in all actions.
• Works effectively with diverse teams and stakeholders, promoting a culture of collaboration and mutual respect.
• Maintains composure and focus in challenging situations, adapting to changing circumstances.
• Resourceful, proactive and pragmatic.
• Proficiency with Customer Relationship Management (CRM) Systems.
• Comfortable to travel both nationally and internationally.

If you're ready to be part of a company that's not just adapting to change, but driving it, this is the place for you, and we’d love to receive your CV.