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- Tasks: Lead innovative marketing campaigns and drive impactful results in a collaborative environment.
- Company: Join a leading organization in the technology and services sector.
- Benefits: Enjoy a dynamic work culture with opportunities for growth and collaboration.
- Why this job: Make a real impact by developing cutting-edge ABM strategies and driving sales revenue.
- Qualifications: Experience in marketing, especially with account-based strategies, is essential.
- Other info: Manage flagship campaigns and collaborate with industry leaders to drive growth.
The predicted salary is between 43200 - 72000 £ per year.
Walter Everett is delighted to partner with a leading organization in the technology and services sector to recruit a Marketing Campaign Manager . This is a dynamic opportunity to lead innovative marketing initiatives and drive impactful results in a collaborative environment. What you’ll be doing: Developing and executing cutting-edge marketing campaigns, including account-based marketing (ABM) strategies focused on 1-to-few and 1-to-1 campaigns. These campaigns will aim to generate demand and accelerate deals within strategic accounts, supporting the achievement of sales revenue goals. Collaborating with business leaders to identify high-value accounts for ABM campaigns, analyzing data, working closely with sales teams to understand priorities, and creating tailored messaging that aligns with account needs and pain points. Acting as the marketing business partner for specific industries, participating as a team member to drive growth initiatives and marketing activities. Creating quarterly marketing plans in collaboration with internal and external stakeholders to ensure alignment with business priorities and timely execution. Managing a flagship campaign focused on the Public Sector, including its continued growth and success. Researching industry sectors, organizations, and personas to produce targeted materials and messaging, including customized campaigns that support the sa…
Senior Account Based Marketing Manager employer: Walter Everett
Contact Detail:
Walter Everett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Based Marketing Manager
✨Tip Number 1
Familiarize yourself with account-based marketing (ABM) strategies. Understanding the nuances of 1-to-few and 1-to-1 campaigns will help you demonstrate your expertise during discussions with our team.
✨Tip Number 2
Research the technology and services sector thoroughly. Being knowledgeable about current trends and challenges in this industry will allow you to speak confidently about how you can drive impactful results.
✨Tip Number 3
Prepare examples of past marketing campaigns you've led, especially those that involved collaboration with sales teams. Highlighting your experience in creating tailored messaging will set you apart.
✨Tip Number 4
Showcase your ability to analyze data and derive insights. Being able to discuss how you've used data to inform marketing strategies will resonate well with us as we value data-driven decision-making.
We think you need these skills to ace Senior Account Based Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Account Based Marketing Manager position. Understand the key responsibilities and required skills, especially around account-based marketing strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in developing and executing marketing campaigns, particularly those that involve ABM strategies. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the technology and services sector. Mention how your previous experiences align with the company's goals and how you can contribute to their success.
Highlight Collaboration Skills: Since the role involves working closely with business leaders and sales teams, emphasize your collaboration skills in both your CV and cover letter. Provide examples of successful teamwork and how it led to impactful marketing results.
How to prepare for a job interview at Walter Everett
✨Showcase Your ABM Expertise
Be prepared to discuss your experience with account-based marketing strategies. Highlight specific campaigns you've led, the results achieved, and how you tailored messaging to meet the needs of high-value accounts.
✨Collaborative Mindset
Emphasize your ability to work collaboratively with sales teams and business leaders. Share examples of how you've successfully partnered with others to identify strategic accounts and drive marketing initiatives.
✨Data-Driven Decision Making
Demonstrate your analytical skills by discussing how you've used data to inform your marketing strategies. Be ready to explain how you've analyzed campaign performance and adjusted tactics based on insights.
✨Industry Knowledge is Key
Research the technology and services sector thoroughly. Be prepared to discuss current trends, challenges, and opportunities within the industry, especially as they relate to the Public Sector and your potential contributions.
