Management Executives - Work Remotely

Job Title Campaign Executive Responsible To Senior Marketing Manager We produce ground-breaking climate tech empowering large employers to measure, reduce and report on their commuter emissions. Role purpose The Campaign Executive role sits within our demand generation marketing team. Main duties The primary purpose of this role is to build, project-manage and deliver a range of marketing campaigns to generate a volume of high-quality leads. Planning campaigns against the campaign budget to set targets for campaign success – number of MQLs; Defining tactics and content ideas to get maximum return for the campaign. Project management considerations in Hubspot, such as setting up a lead source to track MQLs; Setting the target sector and personas and building target lists in Hubspot accordingly. · Project delivery of the campaign and liaison with the necessary internal colleagues and external agencies to execute the campaign. · Mid and post campaign analysis to report on progress and results. · Webinars, workshops and our annual ZC3 online conference · Thought-leadership content campaigns. · Website campaigns for SEO and conversion: o Thought leadership assets, such as The Commuter Census, Insight Articles and guides aimed at our target sectors o Client impact stories and videos · Qualifying inbound enquires, from online lead capture forms before they are passed to the Sector Directors. · Posting & monitoring content on the company’s LinkedIn page. · Writing website page content. · Collaborating closely with other colleagues in the Commercial Team and across the wider business. · MQL to SQL% (Conversion of marketing qualified leads to sales qualified leads). Be passionate for and keeping up to date with digital marketing trends and technology · Knowledge and experience with Wordpress, Canva, Hubspot, LinkedIn and Google Analytics would be advantageous