Brand & Product Marketing Executive

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Brand & Product Marketing Executive, London

Client: Boden

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 71374013dbb5

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

A BIT ABOUT THE ROLE

In this role, you will play a key part in shaping the brand identity and driving product awareness and engagement for Boden in key markets. You will help develop brand and product marketing briefs for seasonal and monthly campaigns, propositions, and categories while taking accountability for the briefing process and team critical path. You’ll also support ongoing category strategies, enabling Boden to be front of mind for key products with new and existing customers. The purpose of this role is to support in translating our brand and product vision into a marketing strategy that will help grow engagement, brand visibility, and sales. The ideal candidate will possess a combination of strategic and creative thinking, and a strong understanding of consumer behavior and market trends.

BENEFITS AT BODEN

• Flexible hybrid working
• Targeted annual bonus scheme
• Generous Boden clothing allowance and 30% discount on all current clothing ranges
• Holiday increase with years of service
• Portal with an array of discounts and cashback offers on retail and entertainment
• Group personal pension scheme and life insurance cover
• 24/7 Virtual GP service for you and your household
• Free onsite parking, teas & coffee stations, and subsidised café with free toast for breakfast

ROLE RESPONSIBILITIES

• Support in the development of insight-led strategies for Boden’s key categories and propositions, working closely with the product and design teams to understand what makes Boden special, and the key categories to drive fame for.
• Assist in the development of product marketing briefs for our key seasonal and monthly campaigns, supporting on creative strategies that help bring campaigns to life whilst capitalizing on key calendar moments and dates.
• Align all channels and trading teams to effectively communicate our key marketing messages and ensure delivery of a full-funnel campaign to maximize ROI.
• Own the technical briefing process, ensuring input of product and channel requirements, supporting creative asset creation.
• Collaborate with the wider brand and content team – PR, social, content – to bring campaigns to life and shape stories, talent mix, and channel approach that resonate with customers.
• Develop a comprehensive understanding of the competitive and market landscape for informed decision-making.
• Identify key big buy products, ensuring sufficient marketing coverage.
• Support our approach to brand partnerships to drive business growth with adjacent partners.
• Lead the promotions process, overseeing critical path and orchestrating creative milestones. Contribute market, trade, and brand insights during planning.
• Identify pivotal products to elevate Boden’s brand recognition, especially targeting the US consumer market.
• Manage and document key product information, coordinating teams for alignment on details and messaging.

THE EXPERIENCE WE ARE LOOKING FOR

• Proven experience in brand and product marketing.
• Fashion / Retail background with an interest in the competitive landscape.
• Understanding of marketing channels, techniques, and tools (PPC, Email, Social, SEO, PR) and an interest in data and insights.
• Commercial understanding to inform strategies.
• Experience across multiple markets, especially understanding the US consumer.
• Project management experience with an understanding of critical pathways.

A BIT ABOUT YOU

• A digitally-native marketeer, skilled in using multiple channels to drive business goals.
• A creative thinker, experienced in leading creative and content teams.
• A champion for the role of brand within the business.
• Excellent people skills with positive influence at all levels.
• Superb written and verbal communication skills.
• Ability to multitask and manage multiple projects.
• Intermediate skills in Excel and PowerPoint.

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