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For Companies At a Glance
- Tasks: Lead brand strategy and marketing initiatives for Oral Care across EMEA.
- Company: Join Kenvue, a powerhouse of iconic brands like LISTERINE and NEUTROGENA.
- Benefits: Enjoy competitive pay, learning opportunities, and a vibrant workplace culture.
- Why this job: Make a real impact in consumer health while collaborating with a diverse team.
- Qualifications: 5+ years in brand management; marketing degree required, master's preferred.
- Other info: Position based in High Wycombe, relocating to Reading in 2026.
The predicted salary is between 42000 - 84000 £ per year.
Kenvue is currently recruiting for a Senior Brand Manager, Oral Care EMEA - FTC - 12 Months. Kenvue have announced a planned move of offices to Reading, Berkshire in Q1 of 2026. Please note that this role will move locations along with this office move.
What We Do
At Kenvue, we realise the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.
Role reports to: Marketing Director Regional Deployment Leader EMEA EH
Location: High Wycombe, UK
Travel %: 10%
What You Will Do
Key Responsibilities
- Regional deployment lead working across need states as per focus workstreams require - partnering with Regional deployment need state leads in segment to help cascade globally aligned strategy and initiatives with limited shaping and transcreation.
- The RDL links the Region to the Global Brand / Need State Table on a day-to-day basis.
- Ensures a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan.
- Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.
- Modelling Kenvue behaviours.
- Member of regional segment team, executing globally aligned strategy and priority workstreams across need states partnering closely with regional deployment need state leads for segment.
- Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.
- Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums.
- Provide consolidated consumer, HCP insights + needs to regional deployment lead team for consideration.
- ‘Red’ flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability).
- Ensure market/region compliance to globally aligned brand strategy, and positioning for need state projects.
- Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global need state and redeployment leads.
- Ensure adoption & execution of SOBG principles across active markets.
- Cascade of HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy, where relevant for need state projects.
- Executing within a framework for non-priority markets within a region, prioritise brand building activities as per globally cascaded 3 yr operating plan.
- Rollout Globally aligned innovation, as per stage gate governance & market prioritisation.
- Lead commercial, cost saving & loss avoidance initiatives, applying Global governance framework where relevant.
- Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions.
- Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines.
- Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes.
- Coordinate regional need state input for executive sales & operations planning, any supply chain opps/issues (ie, OOS, allocation management) & subsequent action plans, as aligned with regional deployment leads.
- Ensure rollout and adherence to created category strategy and shopper toolkits.
- Drive key initiatives to meet perfect store metrics, with commercial capability team lead for need state projects.
- Inspire the end-to-end high performing team, ensuring diverse views of the communities and consumers we serve are embedded in our thinking and plans.
- Partners with supply and finance to ensure accurate supply projections and finance commitments.
- Analyse financial and share metrics to support execution of the global brand growth strategies.
- Ensure compliance with marketing budget management across all cost lines as well as contingency management.
- Consolidate total brand EMEA performance & insights for need state reviews, and external reporting.
- Works in partnership with the cluster and/or local market leadership teams to ensure connectivity to the need state/brand plans.
Required Qualifications
- Bachelor’s degree in marketing, or related field; Masters degree a plus.
- 5+ years of Progressive experience developing and executing successful brand strategies, innovation, and operations, with a track record of driving business growth and profitability in the consumer health industry.
- Evidence of having shaped thinking in a complex/multi-factorial environment + making the complex simple.
- Evidence of collaborative shaping with clarity & impact + cutting through swirl + not afraid to make difficult decisions.
- Ability to make clear choices and highly developed prioritisation skills.
- Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth + substantial experience working with global teams and cascading globally aligned strategic plans/initiatives.
- Storytelling, empathy, audience acumen for impact.
- Navigating tough times + Stretching personally, with a daring spirit.
- Strong track record of success working with local markets.
- Deep understanding of the segment/category (consumer, insights & industry), evidence of managing complex brand portfolios, creating actionable plans and building strong capabilities required to grow our brands across the region.
- Evidence leading/developing toolkits with consumer & HCP, local market E2E interaction + excellence in brand execution.
- Demonstrated experience managing E2E innovation stage gate processes and milestones, resulting in sustained regional brand growth.
- Understanding and leverage of technology (data, insights, analytics, marcom, AI) to drive better outcomes.
- Experience & Influence in leading regional E2E cross functional teams + Strong Finance Acumen.
- Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members.
- Cycle of success in regional segment role + either worked & lived abroad or deep understanding of multi region and emerging markets.
What’s In It For You
- Competitive Benefit Package
- Learning & Development Opportunities
- Kenvuer Impact Networks
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Senior Brand Manager, Oral Care EMEA - FTC - 12 Months employer: KENVUE
Contact Detail:
KENVUE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager, Oral Care EMEA - FTC - 12 Months
✨Tip Number 1
Familiarise yourself with Kenvue's iconic brands and their market positioning. Understanding the nuances of brands like LISTERINE and NEUTROGENA will help you articulate how your experience aligns with their strategies during discussions.
✨Tip Number 2
Network with current or former employees of Kenvue to gain insights into the company culture and expectations for the Senior Brand Manager role. This can provide you with valuable information that can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your experience in managing complex brand portfolios and driving business growth. Be ready to share specific examples of how you've successfully executed brand strategies in the consumer health industry.
✨Tip Number 4
Showcase your understanding of the local markets within EMEA and how they influence brand strategy. Highlight any previous experience working with global teams to demonstrate your ability to cascade aligned strategies effectively.
We think you need these skills to ace Senior Brand Manager, Oral Care EMEA - FTC - 12 Months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the consumer health industry. Use specific examples of successful brand strategies you've developed and executed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for oral care and how your background aligns with Kenvue's mission. Mention your understanding of the local markets and your ability to work with global teams.
Showcase Your Leadership Skills: Emphasise your experience in leading cross-functional teams and driving brand growth. Provide examples of how you've inspired teams and navigated complex environments to achieve results.
Highlight Your Analytical Abilities: Demonstrate your strong finance acumen and ability to analyse market data. Include instances where your insights have led to successful brand decisions or innovations.
How to prepare for a job interview at KENVUE
✨Understand the Brand and Its Values
Before your interview, make sure you thoroughly research Kenvue and its iconic brands like LISTERINE and NEUTROGENA. Understand their values, mission, and recent initiatives. This will help you align your answers with the company's ethos and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and execute successful brand strategies. Prepare examples from your past experiences where you've driven business growth and profitability, especially in the consumer health industry. Be ready to discuss how you can apply these strategies at Kenvue.
✨Highlight Collaborative Experiences
Kenvue values teamwork and collaboration. Be prepared to share specific instances where you've worked effectively with cross-functional teams or global stakeholders. Emphasise your ability to navigate complex environments and make clear decisions that benefit the team and the brand.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle challenges. Think about potential issues you might face in the role, such as managing brand compliance across regions or launching a new product. Outline your thought process and how you would approach these situations.
