Digital Marketing Executive (SEO/PPC)

Central Employment are working in partnership with a leading and prominent eCommerce Retailer, as they look to appoint a Digital Marketing Executive (SEO/PPC).

Digital Marketing Executive profile:

We’re looking for a results-driven Digital Marketing Executive to manage and optimise our performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.

Key Responsibilities:

• Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
• Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
• Write ad copy and collaborate on creatives.
• Conduct A/B testing of adverts and landing pages.
• Generate weekly/monthly reports and insights to guide decision-making.
• Carry out keyword research to inform content and product pages.
• Optimise on-page elements: titles, headers, metadata, internal linking.
• Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
• Liaise with content creators to optimise blog posts and category content.
• Track rankings, crawl issues, and traffic trends.
• Manage relationships with affiliate partners and networks.
• Monitor performance, approve/reject applications, and ensure brand compliance.
• Identify and onboard new relevant partners to grow the channel.
• Help maintain marketing calendars and coordinate content drops, launches, and events.
• Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
• Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
• Collaborate on product page enhancements (titles, descriptions, media).
• Help write or edit short-form content (meta, landing page intros, ad copy).
• Support CRO testing (heatmaps, user flow analysis, A/B tests).

Experience required:

• A background from a Consumer led industry
• Hands-on experience with Google Ads, Meta Ads, and affiliate platforms.
• Familiarity with SEO tools (SEMrush, Ahrefs, Search Console).
• Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets.
• Basic HTML and CMS knowledge (Shopify, WordPress, etc.).
• Strong written English and attention to detail.
• A proactive, self-organising approach to workload.