Insight Analyst - SQL

Data Insight Analyst – Sheffield About the Role: We\’re seeking a data-savvy and commercially minded analyst to join our Growth team. You\’ll play a key role in driving revenue performance through deep customer insights, strategic analysis, and collaboration across marketing, product, and operations. Develop and maintain customer segmentation models for both B2C and B2B audiences, using a mix of qualitative and quantitative inputs to identify high-value customer cohorts and unlock new growth opportunities. Partner with CRM and underwriting teams to elevate personalisation strategies, reduce customer churn, and improve customer lifetime value. Evaluate the effectiveness of online and offline marketing initiatives, recommend budget reallocations, and track key performance indicators like CAC, ROI, and LTV to enhance marketing ROI.