Field Marketing Executive (Maternity Cover - 1 Year FTC)

Who we are? Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. Today, Silverfin is trusted by over 930 firms across 16 countries.

Your role We’re looking for a hard-working and ambitious Field Marketing Executive who can support the marketing team with UK and Ireland marketing & event activities. UK and Ireland are key growth markets for our business. This means we organise a lot of events that are digital and in-person for both prospects and customers including trade shows like Digital Accountancy Show and Accountex alongside smaller roundtables and online webinars using Zoom Events.

Your responsibilities:

• Coordinate events A-Z is a significant responsibility required for this role.
• This is a UKI-focused marketing role and thus this type of work will always be present in your planning.
• Coordination of events means also managing the budget and working with legal on reviewing agreements with event agencies, vendors, partners, venues, etc.
• Ability to manage copy and value messaging.
• Deliver creativity in your work, while keeping in tune with our brand.
• Support successful execution of campaigns and projects identified for the region by the Senior Marketing Manager.
• Manage the marketing budget for UKI with expenses and allocation of budget spends.
• Creating smaller bits of content for campaign activity e.g. landing pages; emails; blogs; social media posts; web pages; customer quotes and story points.
• Organising logistics and content for events e.g. webinars, roundtables; conferences, tradeshows, etc.
• Monitoring social media platforms and managing replies, shares, and posts.
• Maintain campaign reporting and activity calendars for the team.
• Coordinate field marketing campaigns A-Z.
• Track and analyse the effectiveness of marketing campaigns and initiatives.
• Manage external agencies for video content production, hosted event production, translation, stand building, copywriting, paid media, etc.

Experience and Qualifications:

• Bachelor/Master in Marketing.
• Proven B2B marketing experience (1y-3y).

Attitude and personality-related traits:

• Self-starter with initiative.
• Hands-on, go-getter attitude.
• Eager to deliver results.
• Strong get-things-done mindset.

Skills and knowledge:

• Event planning and coordination.
• Copywriting.
• Marketing budget management.
• Strong planning & prioritising skills.
• Organised, punctual, and meticulous.
• English (Fluent).

Big Plus:

• Knowledge of French, Spanish, German.
• Salesforce: create campaigns, dashboards, and reports for your campaigns.
• Hubspot - emails, landing pages, segmentation.
• Experience using LinkedIn Live.

At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth.