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For Companies At a Glance
- Tasks: Create and distribute engaging content to boost brand awareness and generate leads.
- Company: Join an award-winning Insurtech company based in London, leading the way in tech innovation.
- Benefits: Enjoy a hybrid work model with flexibility and opportunities for creative expression.
- Why this job: Perfect for storytellers who thrive in fast-paced environments and want to make an impact.
- Qualifications: 1-2 years in content marketing, strong writing skills, and a grasp of SEO and analytics.
- Other info: Work with a dynamic team and stay ahead of industry trends while growing your skills.
The predicted salary is between 28800 - 48000 £ per year.
My client is an award winning Insurtech based in London looking for a Marketing Content Executive.
Role Overview
We’re looking for a creative and strategic Content Marketing Executive to join our marketing team. You’ll be responsible for planning, creating, and distributing high-quality content that drives brand awareness, educates our audience, and generates leads. This role is ideal for someone who loves storytelling, is creative, has an eye for design, understands SEO, and thrives in a fast-paced, tech-driven environment.
Key Responsibilities
- Execute a content marketing strategy aligned with company goals and audience needs.
- Create and/or finesse engaging and informative content and design, including blog posts, case studies, landing pages, email campaigns, and social media posts (using Canva and design templates).
- Write both short and long form copy for digital channels.
- Interpret and analyse marketing and customer data to provide actionable insights across all marketing activities, to inform future marketing campaigns.
- Optimise content for SEO and track performance using analytics tools (e.g., Google Analytics).
- Manage and grow content distribution channels, including social media and email marketing (for clients and prospects).
- Stay updated on industry trends, competitors, and customer insights to inform content direction.
- Collaborate on website updates, ensuring content is accurate and up-to-date.
Requirements
- 1-2 years of experience in content marketing, preferably in the tech, fintech, or insurtech space.
- Exceptional writing, editing, and proofreading skills.
- Understanding of SEO, keyword research, and content analytics.
- Proficiency with CMS tools (e.g. WordPress), marketing automation platforms, design software (i.e. Canva) and content planning tools.
Content Marketing Executive - Hybrid - London URGENT employer: ZipRecruiter
Contact Detail:
ZipRecruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive - Hybrid - London URGENT
✨Tip Number 1
Familiarise yourself with the insurtech industry by reading relevant blogs, articles, and reports. This will not only help you understand the market but also give you insights into the type of content that resonates with the audience.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your best content pieces. Include a variety of formats such as blog posts, social media graphics, and email campaigns to demonstrate your versatility and skills in content creation.
✨Tip Number 3
Network with professionals in the marketing and insurtech sectors through platforms like LinkedIn. Engaging with industry leaders can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Stay updated on SEO best practices and analytics tools. Being able to discuss how you would optimise content for search engines and track its performance will set you apart during interviews.
We think you need these skills to ace Content Marketing Executive - Hybrid - London URGENT
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing, especially in tech or insurtech. Emphasise your writing skills and any specific projects that showcase your creativity and strategic thinking.
Craft a Compelling Cover Letter: Write a cover letter that tells your story. Explain why you're passionate about content marketing and how your skills align with the company's goals. Mention your understanding of SEO and any tools you are proficient in, like Canva or WordPress.
Showcase Your Work: If possible, include links to your previous work or a portfolio that demonstrates your writing and design capabilities. Highlight pieces that have driven engagement or led to successful campaigns.
Research the Company: Familiarise yourself with the company's brand voice and recent content. This will help you tailor your application and show that you understand their audience and industry trends.
How to prepare for a job interview at ZipRecruiter
✨Showcase Your Creativity
As a Content Marketing Executive, creativity is key. Prepare examples of your previous work that highlight your storytelling abilities and design skills. Bring along a portfolio or links to your best content pieces to demonstrate your flair.
✨Understand SEO Fundamentals
Since the role requires knowledge of SEO, brush up on your understanding of keyword research and optimisation techniques. Be ready to discuss how you've applied these in past projects and how you can leverage them for the company's content strategy.
✨Familiarise Yourself with Analytics Tools
The ability to interpret marketing data is crucial. Make sure you know how to use tools like Google Analytics. Prepare to discuss how you've used data to inform content decisions in the past and be ready to suggest ways to track performance effectively.
✨Stay Updated on Industry Trends
Being aware of the latest trends in the insurtech and fintech sectors will set you apart. Research recent developments and be prepared to share insights during the interview. This shows your enthusiasm for the industry and your proactive approach to content creation.
