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For Companies At a Glance
- Tasks: Manage and enhance digital customer experiences through optimisation and A/B testing.
- Company: Join a forward-thinking bank focused on innovative digital solutions.
- Benefits: Enjoy remote work flexibility and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and customer satisfaction.
- Qualifications: Experience with web analytics, A/B testing, and content management systems required.
- Other info: This is a 12-month role with a focus on continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Digital Optimisation Experience Manager. If you’re passionate about optimising digital experiences and have a strong understanding of conversion rate optimisation practices, we’d like to hear from you. We’ll look to you to manage the design and delivery of the bank of the future by delivering increased customer value and effortless customer experiences through web optimisation and content improvement. You’ll be joining a fast-paced and customer-focused centre of excellence that champions innovative thinking and problem-solving to find and fix customer pain points. We are offering this role for a period of 12 months.
What you’ll do
- Work with a range of stakeholders to analyse, identify and deliver improvements to the digital customer experience.
- Focus on systematically removing friction within the customer journey through web personalisation practices, A/B testing, and refining customer-facing content.
- Design and implement research to get customer feedback to understand how we can deliver experiences that can better meet customer needs and resolve pain points.
- Enhance the capability of colleagues through coaching and sharing insights and best practices.
- Monitor competitor activity and identify responses to market changes.
- Facilitate the planning, timing and execution of delivery roadmaps and the backlog.
- Undertake A/B testing and experimentation to validate the impacts of optimisation activities.
- Work with stakeholders to manage the delivery of change from vision and inception through to post-live validation and monitoring.
- Ensure consideration of the brand, customer experience and impacts on engagement at every stage.
The skills you’ll need
- Be passionate about customer experience and continuous improvement.
- Proficient in using a wide range of data sources to identify points of friction in the customer journey, with the ability to build hypotheses to fix these problems and improve conversion.
- Have a creative mindset and be an expert in optimising digital experiences with a successful track record of developing innovative, impactful propositions and services.
- Experience of using content management systems such as Adobe Experience Manager or similar.
- A track record of using web analytics platforms such as Adobe Analytics, Google Analytics or Contentsquare to analyse conversion and customer behaviour.
- Strong experience of using A/B testing platforms such as Adobe Target or similar.
- A talented communicator who can influence, inspire and engage customers and colleagues.
- The ability to implement strategic direction for future customer experiences.
- A proven ability to adapt to quickly changing environments, learn at pace, and encourage others to do the same.
Hours: 35
Job Posting Closing Date: 27/04/2025
Ways of Working: Remote First
Digital Optimisation Experience Manager (12 months) employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimisation Experience Manager (12 months)
✨Tip Number 1
Familiarise yourself with the latest trends in digital optimisation and conversion rate practices. This will not only help you understand the role better but also allow you to speak confidently about innovative strategies during any discussions with us.
✨Tip Number 2
Network with professionals in the digital optimisation field. Engaging with others who have experience in A/B testing and web analytics can provide you with valuable insights and tips that could set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved customer experiences in previous roles. Highlighting your hands-on experience with tools like Adobe Analytics or Google Analytics will demonstrate your capability to analyse and enhance digital journeys.
✨Tip Number 4
Stay updated on our company’s recent projects and initiatives. Showing that you’re informed about our work and how you can contribute to our goals will make a strong impression during your conversations with us.
We think you need these skills to ace Digital Optimisation Experience Manager (12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and conversion rate practices. Use specific examples that demonstrate your ability to improve customer experiences and optimise digital content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and continuous improvement. Mention how your skills align with the role's requirements, particularly your experience with A/B testing and web analytics platforms.
Showcase Your Analytical Skills: Provide examples of how you've used data to identify friction points in customer journeys. Highlight any successful projects where you implemented changes based on customer feedback or analytics.
Prepare for Potential Questions: Anticipate questions related to your experience with content management systems and A/B testing. Be ready to discuss specific tools you've used and the outcomes of your optimisation efforts.
How to prepare for a job interview at NatWest Group
✨Showcase Your Passion for Customer Experience
Make sure to express your enthusiasm for optimising digital experiences. Share specific examples of how you've improved customer journeys in the past, highlighting your commitment to continuous improvement.
✨Demonstrate Your Analytical Skills
Be prepared to discuss your experience with data analysis and how you've used various tools like Google Analytics or Adobe Analytics to identify friction points. Bring examples of how your insights led to successful optimisation strategies.
✨Highlight Your A/B Testing Experience
Since A/B testing is a key part of the role, come ready to talk about your experience with testing platforms. Discuss specific tests you've conducted, the hypotheses you formed, and the outcomes that resulted from your experiments.
✨Prepare to Discuss Stakeholder Management
This role involves working with various stakeholders, so be ready to share your approach to collaboration. Talk about how you've facilitated discussions, managed expectations, and delivered results that align with both customer needs and business goals.
