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- Tasks: Lead social media strategy and engage audiences across EMEA markets.
- Company: Join Pure Fishing, a top global provider of fishing gear and tackle.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and growth.
- Why this job: Be part of a passionate team that inspires anglers and drives brand engagement.
- Qualifications: Experience in senior social media roles and strong English skills required.
- Other info: Knowledge of the fishing industry is a plus, but not essential.
The predicted salary is between 43200 - 72000 £ per year.
Pure Fishing is a leading global provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Our mission is to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior services delivering exceptional financial results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish!
Job Summary: Reporting to the Marketing Director EMEA, you will be responsible for leading the overall social media strategy across all brands across all markets in EMEA, ensuring that our brands engage, inspire, and grow their audiences across platforms. You will oversee multiple social platforms across diverse markets, adapting content to align with local cultural nuances, consumer preferences, and market trends. Developing strategic content plans and collaborating closely with regional content creators to ensure impactful and locally relevant storytelling.
Key Responsibilities:
- Developing and implementing innovative social media strategies that align with brand goals and drive audience growth.
- Overseeing the development of platform-specific content strategies, ensuring high engagement and brand alignment.
- Managing paid social media campaigns, working closely with performance marketing teams to optimise reach, engagement, and conversions.
- Defining key metrics, analysing social performance based on data insights.
- Leading and mentoring a team of social media coordinators, ensuring best practices and consistency across all brand accounts.
- Managing budgets by effectively using resources to plan, and allocate, maximising marketing impact and ROI.
Role Requirements:
- Proven experience in a senior social media leadership role across the EMEA region, managing both organic and paid strategies.
- Strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
- Experience managing and developing high-performing teams across multiple brands across Europe.
- Strong English skills are essential and additional European languages would be an added benefit.
- Knowledge of the fishing industry would be highly advantageous, but not essential.
- Willingness to travel across the EMEA region as and when necessary.
Ready to Apply? If you are ready for a change or a new opportunity in an exciting, passionate, and dynamic business then please get in touch!
For the full job description or to apply, please contact the HR team at hremea@purefishing.com
Locations
Head of Social Media employer: Pure Fishing
Contact Detail:
Pure Fishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Familiarise yourself with Pure Fishing's brands and their unique social media presence. Understanding their tone, style, and audience engagement will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Stay updated on the latest trends in social media marketing, especially within the EMEA region. Being able to discuss current strategies and how they can be applied to Pure Fishing will demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare examples of successful social media campaigns you've led in the past. Highlighting your experience with both organic and paid strategies will showcase your ability to drive audience growth and engagement effectively.
✨Tip Number 4
Network with professionals in the fishing industry and social media space. Engaging with others in these fields can provide valuable insights and connections that may benefit your application process.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand Pure Fishing's mission and values. Familiarise yourself with their brands and products to tailor your application to reflect your alignment with their goals.
Craft a Tailored CV: Highlight your relevant experience in social media leadership roles, particularly within the EMEA region. Emphasise your achievements in managing both organic and paid strategies, and include any metrics that demonstrate your success.
Write a Compelling Cover Letter: In your cover letter, express your passion for the fishing industry and how your skills can contribute to Pure Fishing's mission. Mention specific examples of successful social media campaigns you've led and how they align with the role's responsibilities.
Showcase Your Knowledge: If you have knowledge of the fishing industry or experience with diverse markets, make sure to highlight this in your application. Discuss how you would adapt content strategies to engage different audiences across the EMEA region.
How to prepare for a job interview at Pure Fishing
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous experience in leading social media strategies, particularly in the EMEA region. Highlight specific campaigns you've managed, the results achieved, and how you adapted content for different markets.
✨Understand the Brand's Voice
Research Pure Fishing's brands and their unique voices. During the interview, demonstrate your understanding of how to align social media content with their brand identities and engage their target audiences effectively.
✨Data-Driven Decision Making
Familiarise yourself with key performance metrics relevant to social media. Be ready to discuss how you have used data insights to optimise campaigns and drive audience growth in your previous roles.
✨Team Leadership and Collaboration
Prepare examples of how you've successfully led and mentored teams in the past. Emphasise your collaborative approach when working with content creators and other departments to achieve common goals.
