Head Of Brand - Home Hygine

STADA UK Thornton & Ross is on an exciting growth journey with more than 700 employees being fully committed to our purpose of Caring for People’s Health as a Trusted Partner. Together we are shaping the future of Thornton & Ross by living our values of Integrity, Entrepreneurship, Agility and One STADA. If you want to work in an open culture where your uniqueness is valued, join our Consumer Healthcare Marketing Team.

The Head of Brand for Home Hygiene is responsible for leading the growth of our leading home hygiene brand - Zoflora. This role will lead a major growth agenda envisaging ambitious brand stretch plans, transforming the marketing model, and partnering across commercial teams to create winning customer plans. Managing a direct team of communications and innovation experts, this role has matrix leadership of project management, finance, commercial strategy, insight, and planning.

This role requires a strategic thinker with a deep understanding of consumer behaviour, market trends, and competitive dynamics in the home hygiene sector, and is responsible for developing marketing strategies to grow sales, market share, and build brand advocacy in the home hygiene category.

• Take full responsibility for P&L for the Home Hygiene Hub, delivering financial targets including Net Sales, Net Contribution, EBITDA, and investments in G2N, A&P, and Inventory, leading all marketing resources and directing the broader commercial team.
• Build and develop an ambitious brand growth strategy and roadmap for the Zoflora brand, conducting market research to identify trends, customer needs, and competitive landscape, overseeing brand positioning and messaging to drive brand growth and managing brand equity.
• Partner with R&D and product development teams to innovate and enhance product offerings, analyzing product performance and consumer feedback to inform future product strategies.
• Design and execute integrated marketing campaigns across digital, social, TV, and in-store channels, developing strategies to enhance consumer engagement and loyalty through paid, owned, and earned channels, utilizing social media and other digital platforms to connect with consumers.
• Develop and manage the marketing budget for the home hygiene category, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
• Lead and mentor the marketing team, fostering a culture of creativity and collaboration, setting clear objectives and performance metrics for team members.
• Work closely with sales, supply chain, and customer service teams to ensure alignment on marketing initiatives, building relationships with external partners, including agencies and media outlets, monitoring relevant legislation, medical issues, trends, and guidelines in the UK to identify and manage risks and opportunities.
• As part of the STADA UK Extended Leadership Team and CHC Marketing Leadership team, support the establishment and effective management of core operating processes (e.g., S&OP) and cross-functional teamwork, partnering with CHC Marketing leaders to continuously improve CHC core Marketing processes, build team capability, and upskill the team in Digital Marketing, ensuring compliance to the PAGB, relevant Codes of Conduct, regulatory compliance, and Departmental Instructions at all times.

• Educated to a degree level in Marketing or Business Administration, at grade 2:1 or above, or a related field, preferred but not mandatory.
• Strong experience within a large FMCG organisation, including a combination of sales and marketing.
• A proven track record of building brands that people love, with experience leading marketing teams and driving high performance, demonstrating high impact and the ability to lead and influence at both senior and operational levels across the business.
• You possess high strategy, innovation, and communication skills, with mandatory expertise in Digital Marketing and Social Media.
• You have a high degree of adaptability and resilience, making you a valuable leader in a dynamic environment.
• Excellent communication and influencing skills and able to build strong working relationships with stakeholders.
• Ability to manage your own workload, adhering to project timelines and perform critical thinking to overcome the challenges of the transition project.

At Thornton & Ross our purpose “Caring for people’s health as a trusted partner” motivates us every day. And what would be a better place than starting with our own employees. Which is why we give much in return:

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Health benefits provided through our Vitality Private Medical Insurance.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Electric Car Scheme through Octopus Energy, plus free on-site EV charging.
• Enhanced Family Leave.
• Plus, many more employee benefits & celebration events.

STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.