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- Tasks: Create engaging content for email, website, and social media to boost our pub estate's profile.
- Company: Join St Austell Brewery, a vibrant and inclusive employer in the hospitality sector.
- Benefits: Enjoy 25 days' leave, discounts on food and accommodation, and fantastic training opportunities.
- Why this job: Be part of a passionate team, drive guest engagement, and grow your marketing skills in a dynamic environment.
- Qualifications: 3+ years in digital marketing or copywriting, with strong writing skills and experience in analytics.
- Other info: We welcome diverse applicants and offer flexible working options.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a talented Digital Marketing and Content Executive to join our passionate marketing team. With a focus on raising the profile of the pub estate, you will be passionate about creating engaging content to drive action. Spanning email, website, and social media, you’ll play a key role in making sure our marketing plans are executed across digital touchpoints. Working with our social champions, pub marketing team, and brand team, you will ensure there’s a synchronized content plan with a consistent style and tone of voice. Monitoring web traffic, open rates, and general online performance, you’ll work closely with our digital agencies to maximize outputs against spend. You’ll have impeccable writing skills, a passion for storytelling, and an ability to blend commercial sense with digital rigor to engage guests, drive footfall, and grow loyalty.
About You:
- Has impeccable writing skills and a love for storytelling
- Is analytical and detail-oriented, with experience using Google Analytics, UTM tagging, and performance tracking tools
- Understands SEO and content best practices
- Has strong experience with CRM platforms (Airship experience a plus)
- Can balance creativity with commercial focus
- Has experience in hospitality, food & drink, or similar consumer-focused sectors
- Thrives in a collaborative, fast-paced environment and can juggle multiple priorities
- Has at least 3 years’ experience in a digital marketing or copywriting role
What we offer you in return:
- 25 days’ annual leave (plus 8 bank holidays)
- Company Pension scheme
- 30% discount on food & drink and 50% discount on accommodation
- Fantastic training & career development opportunities
- Discounted membership with local businesses
- Cycle to work scheme
- Westfield Health Cash Plan
St Austell Brewery is an Equal Opportunities employer, and we positively encourage applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We also welcome requests for flexible working. Early applications are encouraged as we’ll review applications throughout the recruitment process and reserve the right to close the advert at any time.
Digital Marketing and Content Executive employer: The Port William
Contact Detail:
The Port William Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing and Content Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the hospitality sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our marketing strategies.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used tools like Google Analytics or CRM platforms in previous roles. Be ready to discuss specific metrics you've improved and how that impacted your past employers.
✨Tip Number 3
Engage with our brand on social media before applying. Understanding our tone of voice and current campaigns will help you align your application with our values and demonstrate your genuine interest in the role.
✨Tip Number 4
Prepare to discuss your experience with content creation across various platforms. Think of specific campaigns where your storytelling made a difference, and be ready to explain how you balanced creativity with commercial objectives.
We think you need these skills to ace Digital Marketing and Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and content creation. Focus on relevant skills such as SEO, Google Analytics, and CRM platforms. Use specific examples to demonstrate your writing skills and storytelling ability.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the hospitality sector. Mention how your skills align with the job requirements and express your enthusiasm for contributing to the company's marketing efforts.
Showcase Your Work: If possible, include links to your previous work or a portfolio that demonstrates your writing style and content strategy. Highlight any successful campaigns you've been part of, especially those that drove engagement or increased footfall.
Proofread and Edit: Before submitting your application, carefully proofread all documents to ensure there are no spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on content creation.
How to prepare for a job interview at The Port William
✨Showcase Your Writing Skills
As a Digital Marketing and Content Executive, your writing skills are crucial. Prepare samples of your best work that demonstrate your storytelling ability and adaptability to different tones and styles.
✨Demonstrate Analytical Skills
Be ready to discuss your experience with tools like Google Analytics and UTM tagging. Highlight specific examples where you've used data to inform marketing strategies or improve content performance.
✨Understand SEO and Content Best Practices
Brush up on your knowledge of SEO principles and content optimisation techniques. Be prepared to explain how you’ve applied these in previous roles to enhance visibility and engagement.
✨Emphasise Collaboration and Flexibility
This role requires working closely with various teams. Share examples of how you've successfully collaborated in fast-paced environments and managed multiple priorities to achieve common goals.
