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For Companies At a Glance
- Tasks: Lead customer marketing initiatives and build a vibrant community of advocates for Elliptic.
- Company: Join Elliptic, a leader in blockchain technology, focused on customer success and innovation.
- Benefits: Enjoy competitive salary, share options, health insurance, and a personal training budget.
- Why this job: Be part of a dynamic team that values creativity and fosters long-term customer relationships.
- Qualifications: 8+ years in B2B SaaS marketing; strong communication and teamwork skills required.
- Other info: Work remotely or from London/Singapore with flexible hours to accommodate global teams.
The predicted salary is between 36000 - 60000 £ per year.
Elliptic is seeking an experienced and dynamic Global Customer Marketing Manager to join our growing team. Based in Singapore or London, this role will focus on fostering long-term relationships with our existing customers and building a vibrant community of advocates who actively recommend Elliptic's solutions to their networks and beyond. In addition, this individual will play a role in supporting key tier 1 regional events working with the global events manager.
Key Responsibilities
- Customer retention and engagement: Once a customer has signed with Elliptic, we want to deliver the best ongoing customer experience. This is an opportunity for us to differentiate from the competition. Working with Customer Success, this role will understand where marketing can create touch points to create an exclusive VIP experience. Outcomes include creating customer marketing programs such as email campaigns, webinars, and exclusive executive briefings that give customers access to the latest product roadmaps, latest Intelligence research, and the latest regulatory updates before prospects or the wider community.
- Customer advocacy & community building: Working across the business with Customer Success, Sales, Product, and Execs to build the Elliptic customer community and an army of customer advocates for the Elliptic brand and our solutions. Outcomes include facilitating a platform where customers are empowered to share their experiences and recommend Elliptic to their peers and networks. Creating opportunities to network with peer groups and share experiences including an annual customer event and/or advisory boards and user groups.
- Customer Advocacy and building the Elliptic Brand: Working with the wider marketing team, this role will help identify those customers who are champions of Elliptic and will advocate to help us build our brand through ABM (working with the ABM lead), media, and other marketing moments. Creating customer advocates through the development of customer case studies, quotes, use of logos, participation in webinars, speaker slots, media, and ABM to amplify Elliptic's brand.
- Regional Field marketing support: Support the global events lead and work with the regional sales teams to help deliver the local events program. Advise the marketing team on global marketing strategies to ensure they align with regional customer preferences and market dynamics.
Skills, Knowledge & Expertise
- 8+ years in customer marketing in B2B SaaS or technology companies, ideally within the blockchain, financial services, or compliance sectors.
- Experience in building and nurturing a customer advocacy program or community of brand ambassadors.
- Ability to work collaboratively with sales, customer success, and product teams to drive results.
- Strong strategic thinking, with the ability to develop data-driven marketing strategies and measure their success effectively.
- Exceptional written and verbal communication skills, with the ability to craft compelling messages and presentations that resonate with customers.
- Hubspot usage.
- Fluent in English; additional language skills in any of the key APAC languages are a plus.
- Organized, multi-tasker, able to prioritize, relationship builder, resilience, able to work independently due to timezones but work collaboratively with a broad spectrum of stakeholders including senior management within customer organizations.
Job Benefits
- Competitive salary.
- Share Options.
- Holiday - 24 days of annual leave in addition to Singapore gazetted holidays.
- Health insurance.
- Personal training budget.
- Laptop + equipment you need.
- Home office allowance.
- Full access to Spill Mental Health Support.
Global Customer Marketing Manager employer: Elliptic
Contact Detail:
Elliptic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with Elliptic's products and services. Understanding the nuances of what we offer will help you articulate how you can enhance customer experiences and build advocacy within our community.
✨Tip Number 2
Network with professionals in the B2B SaaS and blockchain sectors. Engaging with industry peers can provide insights into effective customer marketing strategies and help you identify potential advocates for Elliptic.
✨Tip Number 3
Showcase your experience in community building by sharing examples of successful customer advocacy programmes you've implemented in the past. This will demonstrate your capability to foster relationships and create a vibrant customer community.
✨Tip Number 4
Prepare to discuss how you would leverage data-driven marketing strategies to measure success. Being results-driven is key, so come ready with ideas on how to track and report on customer engagement and retention metrics.
We think you need these skills to ace Global Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, particularly in B2B SaaS or technology sectors. Emphasise any community-building initiatives you've led and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer advocacy and community building. Mention specific examples of how you've successfully engaged customers in previous roles and how you plan to do the same at Elliptic.
Showcase Communication Skills: Since excellent communication is key for this role, consider including a brief section in your application that demonstrates your ability to craft compelling messages. This could be a short case study or an example of a successful campaign.
Highlight Cross-Functional Collaboration: Illustrate your experience working with cross-functional teams. Provide examples of how you've collaborated with sales, customer success, and product teams to drive results, as this is crucial for the Global Customer Marketing Manager role.
How to prepare for a job interview at Elliptic
✨Showcase Your Customer Marketing Experience
Make sure to highlight your 8+ years of experience in customer marketing, especially within B2B SaaS or technology sectors. Be prepared to discuss specific campaigns you've led and the impact they had on customer retention and engagement.
✨Demonstrate Community Building Skills
Since this role focuses on building a vibrant community of advocates, share examples of how you've successfully nurtured customer advocacy programs in the past. Discuss any strategies you used to empower customers to share their experiences.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various teams like Sales, Customer Success, and Product. Prepare to discuss how you've effectively collaborated with different departments to achieve common goals and drive results.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Be ready to explain how you develop data-driven marketing strategies and measure their success. Use specific metrics or outcomes from previous roles to illustrate your points.
