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For Companies At a Glance
- Tasks: Lead marketing and admissions strategies to enhance student engagement and brand presence.
- Company: Join Telford College, a forward-thinking educational provider committed to student success and community growth.
- Benefits: Enjoy a dynamic work environment with opportunities for professional development and innovative resources.
- Why this job: Make a lasting impact on students' futures while shaping the college's strategic direction.
- Qualifications: Degree in Marketing or related field; experience in education marketing preferred.
- Other info: Be part of an exciting expansion phase with new facilities and a focus on inclusivity.
The predicted salary is between 48000 - 72000 £ per year.
OUR MISSION: “To be an outstanding educational provider for our community, ensuring that students achieve positive outcomes aligned to high aspirations, and through collaborative engagement, support employers to have the required skills to develop and grow their workforce.”
Due to ongoing expansion, restructure and internal promotions at Telford College, we have five director-level opportunities to join our Senior Leadership Team. With a new sixth form centre soon to open in Telford’s Station Quarter, and multi-million-pound investment in the pipeline to reshape our Wellington campus, this is an incredibly exciting time to join our committed team and drive forward the next stages of our journey.
To support this growth and development, we are seeking candidates for the following senior roles:
- Director of Automotive, Construction & Engineering
- Director of Health & Care
- Director of Quality & Performance
- Director of Marketing & Admissions
- Director of Safeguarding and Student Support (Designated Safeguarding Lead)
These roles are all integral to ensuring that our vision and objectives are realised and will play a key role in shaping the future of the College. Following our recent inspection, Telford College is in an excellent position to continue expanding and evolving. We are heavily investing in our university-standard facilities, ensuring that our resources are innovative and supported by the latest hi-tech learning platforms. We have an ambitious growth agenda, including relocating our Sixth Form provision to the rejuvenated town centre alongside our new Digital and Maths Hub.
We are looking for highly capable leaders who place students at the heart of everything they do and have an unwavering commitment to ensuring achievement for all. These roles require high quality leaders and good communicators who can involve and engage with all college staff, motivating and supporting them to meet the needs of learners. These new positions offer a fantastic opportunity to drive a truly inclusive, student-focused agenda and to make a lasting impact on the future of Telford College.
Key Responsibilities:
- Be ambitious for the college learners and staff.
- Provide positive and inspirational leadership.
- Ensure all areas of responsibility are focussed on supporting the college to deliver high quality learning experiences.
- Support the Executive Leadership Team to develop policy and strategy.
- Achieve the relevant strategic and operational objectives.
- Develop and implement a comprehensive marketing and communications strategy aligned with the College’s strategic objectives.
- Lead the College’s brand management, ensuring a consistent and professional identity across all platforms, materials, and stakeholder engagement activities.
- Strengthen the College’s employer engagement strategy through targeted marketing campaigns that highlight apprenticeship and workforce development opportunities.
- Oversee the admissions team, ensuring a seamless and customer-focused student admissions experience.
- Develop and oversee a strong digital presence for the College, including website management, social media strategy, and online advertising.
- Manage all internal communications, ensuring staff and students are well-informed and engaged with College activities and updates.
- Build and maintain strong relationships with schools, employers, local authorities, and community organisations to enhance the College’s reputation and reach.
Qualifications and Training:
- A degree or professional qualification in Marketing or a related discipline.
- CIM (Chartered Institute of Marketing) membership or similar professional accreditation.
Skills and Expertise:
- Experience in Further Education, Higher Education or public sector marketing.
- Strong experience in brand development and management.
- Proficient in using data, analytics and CRM systems to evaluate and improve marketing effectiveness.
- Strategic thinking with the ability to interpret market trends and use insights for decision-making.
Director of Marketing and Admissions employer: We Manage Jobs(WMJobs)
Contact Detail:
We Manage Jobs(WMJobs) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing and Admissions
✨Tip Number 1
Familiarise yourself with Telford College's mission and values. Understanding their commitment to student outcomes and community engagement will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with current or former employees of Telford College. They can provide valuable insights into the college culture and expectations, which can be beneficial when discussing your leadership style and approach.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in the past, especially those that focus on brand management and employer engagement. Highlighting measurable outcomes will demonstrate your effectiveness.
✨Tip Number 4
Stay updated on current trends in further and higher education marketing. Being able to reference recent developments or successful campaigns from other institutions can showcase your strategic thinking and industry knowledge.
We think you need these skills to ace Director of Marketing and Admissions
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Director of Marketing and Admissions position. Tailor your application to highlight how your experience aligns with their mission and objectives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for education and your vision for marketing and admissions. Use specific examples from your past experiences to demonstrate your leadership skills and strategic thinking.
Highlight Relevant Experience: In your CV, emphasise your experience in further or higher education marketing, brand management, and any relevant qualifications. Make sure to include metrics or achievements that illustrate your impact in previous roles.
Showcase Your Strategic Thinking: In your application, provide insights into how you would develop and implement a marketing strategy for Telford College. Discuss your approach to engaging with stakeholders and enhancing the college's reputation through targeted campaigns.
How to prepare for a job interview at We Manage Jobs(WMJobs)
✨Understand the College's Vision
Familiarise yourself with Telford College's mission and values. Be prepared to discuss how your leadership style and marketing strategies align with their commitment to student success and community engagement.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and implemented marketing strategies in previous roles. Highlight your ability to interpret market trends and use data analytics to drive decision-making.
✨Demonstrate Leadership Skills
Be ready to discuss your experience in leading teams and motivating staff. Share specific instances where you provided inspirational leadership and how it positively impacted your team and the organisation.
✨Engage with Stakeholders
Think about how you would build relationships with schools, employers, and community organisations. Prepare to discuss your approach to enhancing the College’s reputation and reach through effective stakeholder engagement.
