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For Companies At a Glance
- Tasks: Pitch engaging content to US and Canadian media on sports and trending topics.
- Company: Join Press Box PR, a fast-growing agency with a dynamic team of ex-journalists.
- Benefits: Enjoy remote work flexibility, an annual bonus, and 30 days of leave.
- Why this job: Be part of an exciting expansion into North America while working on high-profile projects.
- Qualifications: One year of experience in journalism or digital PR, with strong media contacts.
- Other info: No university degree required; we value diverse backgrounds and experiences.
The predicted salary is between 36000 - 60000 £ per year.
The Press Box PR team has grown from 0 to over 45 in the space of four years and combines extensive journalistic experience with top PR professionals to offer a unique proposition in the market. Press Box PR is a fast-growing PR agency, staffed predominantly by journalists who have made successful moves into PR. Formed in 2020, Press Box PR has grown quickly to become a thriving 45 person agency working for a range of consumer, sport and B2B clients on digital and creative PR projects. Press Box PR is based in Barbican, central London and operates a hybrid model meaning teams spend an average of three days a week working away from home with colleagues in the office and clients at varying sites.
The role involves working in the sports and news media team, with a specific focus on landing coverage in US and Canada territories. Reporting to the sports leadership team, you’ll be largely pitching content to journalists and editors at a range of US and Canadian publications that cover trending sports, news and politics topics. You will have your finger on the pulse of what kind of content US and Canadian publications will want to receive and the topics that they cover, which requires a keen interest in current affairs, sport and popular culture.
From a media-first perspective, you will have creative input on the content that Press Box PR produces in: American Football, NHL, baseball, basketball, F1, tennis, boxing, MMA, golf, politics, trending tech news, celebrities and lifestyle trends, amongst other subjects. You will have a keen eye for detail and the ability to produce engaging and accurate pitches on a proactive and reactive basis. If you are based in the UK, this role would require you to work closer to US times. Due to the nature of this role, we would accept mainly remote working from candidates anywhere in the UK. A lot of content you pitch would be with leading talent. It’s an exciting time as we grow into the US and Canadian territories.
Requirements
- At least a year’s experience as a showbiz journalist at a mainstream online news publication or in agency as a digital PR
- A thorough understanding of how entertainment, the royals and other relevant topics are covered in digital media in the UK and globally
- A great understanding of the entertainment calendar
- A network of relevant journalist and editor contacts and an ability to grow more
- Ability and creative flair to respond to trending topics to produce stories and research features to secure mainstream media coverage
- Ability to react creatively and efficiently to real-time news to generate coverage
- Strong editorial judgement in entertainment and trending/SEO topics
- Ability to create engaging and newsworthy copy
- A willingness to proactively pitch to media publications
An added bonus
- An understanding of SEO and link-building
- Experience working in PR
- Experience working on a national or regional sports/news desk
- Qualifications relevant to journalism or PR (i.e., NCTJ qualifications)
- Experience in the betting and gaming industry or associated media in the US or Canada
Salary, benefits and perks
- Annual bonus scheme paying up to 15%
- Enhanced private pension
- 30 days annual leave (including bank holidays)
- Annual leave increases by one full day each year worked for up to five years
How to apply
To apply please email careers@pressboxpr.co.uk introduce yourself along with a summary of any relevant experience, successes and a creative coverage idea based on a trending topic. Press Box PR encourages applications from a diverse range of backgrounds, does not require applicants to have a University education and will support applicants from outside of London to cover costs associated with interviews.
Contact Detail:
Press Box PR Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Executive (US & Canada)
✨Tip Number 1
Familiarise yourself with the latest trends in US and Canadian sports and entertainment. Follow relevant publications and journalists on social media to understand what content resonates with them, which will help you tailor your pitches effectively.
✨Tip Number 2
Build and maintain a network of contacts within the US and Canadian media landscape. Attend virtual events or webinars related to PR and journalism to connect with industry professionals who can provide insights and potential collaboration opportunities.
✨Tip Number 3
Stay updated on current affairs and trending topics in both regions. This knowledge will enable you to create timely and relevant pitches that capture the attention of journalists and editors, increasing your chances of securing coverage.
✨Tip Number 4
Practice your pitching skills by crafting mock pitches based on trending topics. Share these with peers or mentors for feedback, as this will help you refine your approach and ensure your pitches are engaging and newsworthy.
We think you need these skills to ace Senior Account Executive (US & Canada)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Account Executive position. Familiarise yourself with the types of content that Press Box PR focuses on, especially in relation to US and Canadian media.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also highlight your relevant experience in journalism or digital PR. Include specific examples of your successes and how they relate to the role, as well as a creative coverage idea based on a trending topic.
Showcase Your Network: Mention any relevant journalist and editor contacts you have in your application. This demonstrates your ability to leverage existing relationships to secure media coverage, which is crucial for this role.
Tailor Your CV: Ensure your CV is tailored to the job description. Highlight your experience in showbiz journalism, your understanding of the entertainment calendar, and any relevant qualifications. Make it clear how your skills align with the needs of Press Box PR.
How to prepare for a job interview at Press Box PR Ltd
✨Know Your Audience
Familiarise yourself with the US and Canadian media landscape. Research the publications you’ll be pitching to and understand their style, audience, and the types of stories they typically cover. This will help you tailor your pitches effectively.
✨Showcase Your Creativity
Prepare to discuss how you can creatively respond to trending topics in sports and entertainment. Have examples ready that demonstrate your ability to generate engaging content that resonates with audiences in these territories.
✨Highlight Your Network
Emphasise your connections within the journalism community. Be ready to talk about your existing relationships with journalists and editors, and how you plan to expand this network to benefit Press Box PR.
✨Demonstrate Your Passion
Express your enthusiasm for sports, current affairs, and popular culture. Show that you are not just knowledgeable but also genuinely interested in these topics, as this passion will translate into your work and pitches.
