Director, Integrated Marketing

NuORDER by Lightspeed is seeking an experienced Integrated Marketing Director to lead our EU growth strategy. This is an opportunity for a sharp, ambitious and energetic marketing professional to develop and execute an end-to-end marketing plan for a fast-growing wholesale eCommerce, SaaS company that is transforming the fashion, apparel, sports, outdoor and footwear industries.

What you’ll be responsible for:

• Plan, coordinate, and execute integrated marketing campaigns from conception to completion, in order to generate 60% of the new business revenue in EMEA.
• Collaborate with internal teams, including marketing, sales, product, and creative, to ensure cohesive messaging and consistent brand experience across all channels.
• Oversee the creation of compelling and engaging content for marketing campaigns, including copywriting, visual assets, and multimedia content, tailored to specific audience segments and channels.
• Utilize marketing automation tools and technology platforms to streamline campaign execution, track performance metrics, and optimize marketing initiatives for maximum impact.
• Analyze campaign performance metrics and customer insights to identify trends, opportunities, and areas for optimization.
• Use data-driven insights to refine marketing strategies and improve campaign effectiveness.
• Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership.
• Manage the EU marketing budget effectively, allocating resources to maximize ROI and achieve marketing objectives within allocated budget constraints.
• Conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities.
• Use insights to inform marketing strategies and identify new opportunities for growth.
• Collaborate with external vendors, agencies, and partners as needed to support marketing initiatives, ensuring deliverables meet quality standards and deadlines.
• Grow brand awareness in primary target regions and verticals.

What you need to bring to the team:

• 10+ years experience in Demand Generation and Brand Marketing in the European market.
• Previous experience in Wholesale, Retail or Fashion is preferred.
• Previous employment in B2B or eCommerce is preferred.
• Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
• Proven background in budgeting, marketing planning, and financial forecasting strongly preferred.
• Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives.
• Experience developing a robust testing & optimization strategy to optimize lead generation and ROI.
• Bachelor’s degree or relevant qualifications.
• Experience with HubSpot and Salesforce is a plus.

What’s in it for you?

• Ability to do your job in a truly flexible environment.
• Genuine career opportunities in a company that’s creating new jobs every day.
• Work in a team big enough for growth but lean enough to make a real impact.
• Lightspeed RSU program (we are all owners).
• Unlimited paid time off policy.
• Flexible working policy.
• Immediate access to health insurance.
• Health and wellness benefits.
• Paid leave assistance for new parents.
• LinkedIn learning license.
• 1 paid volunteer day annually.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.