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- Tasks: Lead and develop brand strategies while managing a passionate team.
- Company: Join a century-old organisation dedicated to supporting those in financial hardship.
- Benefits: Enjoy fully remote work with occasional onsite presence and impactful work.
- Why this job: Be part of a mission-driven team creating positive change for future generations.
- Qualifications: Experience in fundraising, brand management, and a professional marketing qualification required.
- Other info: Contract length is 6 months, offering a chance to make a real difference.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Location: UK wide - Fully remote with some occasionally onsite presence required
Length of contract: 6 months
Organisation: Join us in making a meaningful impact when people need it most. For over a century, we have provided essential support to individuals facing financial hardship. As we continue to grow, our mission is to reach even more people and offer them the help they need. To achieve this, we are looking for passionate and driven individuals who are ready to embrace change and contribute to a forward-thinking organisation. By working together, we can strengthen our impact and ensure vital services remain accessible for generations to come. If you’re ready to be part of a team that is creating positive change, we invite you to join us in building a brighter future—together.
Responsibilities:
- Lead, manage and develop the team through the whole employee life cycle.
- Develop the strategic approach to new and existing products and propositions, including legacy, brand, individual giving, partnerships, commercial offerings and philanthropic propositions.
- Develop and lead the implementation of the organisation’s brand strategy, to resonate with target audiences, communicate our purpose effectively, and drive engagement, loyalty, and income generation.
- Champion the consistency of the organisation’s brand across our physical and digital estate, ensuring alignment to our core purpose.
- Use brand-related data to provide actionable insights to inform strategic decision-making.
- Ensure the organisation's brand evolves in response to market trends while maintaining its core identity.
- Drive strategic initiatives aimed at enhancing the organisation’s overall branding approach.
- Ensure the use of technology to maintain consistency and relevance in all assets.
- Champion the use of data and audience insight to develop and refine fundraising propositions, products and journeys for maximum engagement, ensuring they are impactful and relevant.
- Lead the team to ensure the strategic focus on legacy income and use of insight to adapt strategies to maintain and grow future income.
- Oversee the development of all products and propositions to meet diverse audience needs and drive engagement.
- Analyse market trends and customer insights to inform data-driven strategic decision-making and improve proposition effectiveness.
- Ensure the integration of customer feedback into proposition and journey development to enhance customer experience, satisfaction and loyalty.
- Ensure the effectiveness of brand and proposition strategies are monitored and reported on generating continuous improvement and value for money.
Role-specific knowledge & skills:
- Proven experience in fundraising proposition development and brand management.
- Proven experience in integrated strategy development for legacy and brand.
- Ability to interpret market research and data to inform strategies.
- Demonstrable experience in development of integrated journeys and propositions based on insight.
- Proven experience in delivering through others.
- Exceptional communication and stakeholder management skills.
- Experience in the charity or nonprofit sector.
- Professional marketing qualification (e.g., CIM or equivalent).
Interim Head of Brand & Propositions employer: The Branding Journal
Contact Detail:
The Branding Journal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Brand & Propositions
✨Tip Number 1
Familiarise yourself with the latest trends in brand management and fundraising within the charity sector. This will not only help you understand the challenges and opportunities but also demonstrate your commitment to staying ahead of the curve during discussions.
✨Tip Number 2
Network with professionals in the charity and nonprofit sectors. Attend relevant webinars, workshops, or local meetups to connect with others who share your passion. These connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed and implemented brand strategies in previous roles. Highlight your ability to use data and insights to drive decision-making, as this is crucial for the role.
✨Tip Number 4
Showcase your understanding of the organisation's mission and values. Be ready to articulate how your personal values align with theirs and how you can contribute to their goals, especially in enhancing brand engagement and loyalty.
We think you need these skills to ace Interim Head of Brand & Propositions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and fundraising proposition development. Use specific examples that demonstrate your ability to lead teams and develop strategic initiatives.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the charity sector and how your skills align with the organisation's mission. Mention your experience in developing integrated strategies and how you can contribute to their goals.
Showcase Relevant Skills: Emphasise your exceptional communication and stakeholder management skills. Provide examples of how you've successfully interpreted market research and data to inform strategies in previous roles.
Highlight Professional Qualifications: If you have a professional marketing qualification, such as CIM or equivalent, make sure to mention it prominently. This will demonstrate your commitment to the field and enhance your credibility as a candidate.
How to prepare for a job interview at The Branding Journal
✨Showcase Your Passion for the Cause
Make sure to express your genuine enthusiasm for the organisation's mission. Highlight any previous experiences that align with their values, especially in the charity or nonprofit sector, to demonstrate your commitment to making a positive impact.
✨Prepare for Brand Strategy Questions
Expect questions about your experience in brand management and fundraising proposition development. Be ready to discuss specific strategies you've implemented in the past and how they led to measurable outcomes, as this role heavily focuses on brand strategy and audience engagement.
✨Demonstrate Data-Driven Decision Making
Since the role involves using data to inform strategic decisions, prepare examples of how you've used market research and customer insights in previous roles. Discuss how these insights shaped your strategies and improved engagement or income generation.
✨Highlight Leadership and Team Development Skills
As this position requires leading and developing a team, be prepared to share your leadership style and experiences. Discuss how you've successfully managed teams through the employee life cycle and fostered a collaborative environment to achieve common goals.
