Digital PR Specialist

Drive impact with Digital PR. We are a new kind of cross-border agency with remote work at our core. We believe that great talent shouldn't be confined to a fixed desk, a rigid 9-to-5 schedule, or a long, exhausting commute. In our view, people thrive when they’re trusted to deliver exceptional work without micromanagement or the constraints of a traditional office job. This flexibility allows them to spend more time doing what they love—whether that’s walking their dog, enjoying time with family and friends, backpacking across Southeast Asia, or pursuing personal passions.

This is not a typical Digital PR role. As a Digital PR Specialist, you’ll play a key role in developing and executing PR and news generation strategies across diverse clients, industries, and markets. You’ll take ownership of campaigns, ensuring client KPIs are met while also contributing to new business, competitor research, marketing initiatives, and international expansion. This is a chance to be part of a dynamic, remote-first team, helping to build a global digital strategy from the ground up while growing alongside the company in a fast-paced environment.

Required Skills & Experience

• 2+ years’ experience, in-house or in an agency environment
• Good understanding of the UK media landscape, news agenda and principles of news generation
• Strong understanding of the global media landscape
• Strong level of verbal and written communication and copywriting (press release) skills
• Experience within Digital PR and Outreach either client or agency side, with existing relationships with PR/media contacts and influencers
• Ability to build long lasting and strong relationships
• Existing experience of strategy, promotion and seeding of client work across social
• Ability to work under pressure to meet deadlines
• Progressive understanding of SEO, particularly related to off-page SEO factors
• Good understanding of how Digital PR is measured and the ability to explain results to clients
• Creative thinker who works well in groups
• Methodical, organised (working across multiple projects), with high attention to detail
• A go getter – someone who can own their projects, confidently bring new ideas to the team, feels comfortable to pitch to clients and provide counsel
• Demonstrates initiative throughout their work – responding to clients in a timely manner, taking on their own research where appropriate etc
• Proven track record of Digital PR campaign experience a bonus – examples of highly authoritative backlinks generated to client campaigns in top-tier media
• Ability to assess the value of an earned media opportunity from an SEO point of view
• Familiar with SEO tools such as: Majestic SEO, SEMrush, Ahrefs
• Familiar with a variety of Digital PR/Outreach tools such as: Buzzstream, ResponseSource, HARO, Roxhill, MuchRack, Meltwater, CoverageBook, etc
• A keen interest in technology, especially artificial intelligence (AI)

Responsibilities

• Deliver regular high-quality backlinks by researching, devising and executing digital PR and outreach campaigns
• Research and contact websites that can provide back-link opportunities to clients
• Write press releases, by-lines, case studies and other press material
• Send out press releases and contact journalists with stories and content
• Follow up with journalists over phone, email and social channels
• Build relationships with journalists and the media in a range of industries using a variety of tools
• Build relationships with influencers across various industries
• Work closely with the wider team to make sure we create impactful PR strategies
• Create and research stories, strong media lists and monitor news and search for coverage opportunities
• Get to know your clients, developing detailed knowledge of their businesses and sectors
• Get to know your clients’ competitors, developing an overall knowledge of their PR activity and tactics
• Be proactive and work towards proactively seeking media opportunities for clients outside of any planned work
• Use social media to help you grow your media relations, skill set and understanding of the industry
• Attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients
• Gain exposure to the technical aspects of SEO to help develop your understanding of search engines
• Keep the senior team and your manager up to date on results and struggles
• Complete performance reports (PR, marketing, and social media)

Software skills:

• Cision/Roxhill/MuckRack/ResponseSource/HARO (important)
• Media and Social media monitoring tools (important)
• Excel, PowerPoint, Google Sheets/Docs/Slides (essential)
• Answer The Public, ahrefs, Semrush (useful)
• ChatGPT + Perplexity (useful)

Benefits:

• A salary of £25K-30K depending on experience
• 25 days of holiday in year one (plus bank holidays)
• 3-4 company off-sites per year (including one abroad)
• Fully remote role (based in the UK)
• MacBook, mouse, keyboard, additional screen
• Option to work from a shared office/co-working space twice a week