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- Tasks: Drive corporate sales for tours and experiences at the iconic Guinness Open Gate Brewery.
- Company: Join the Guinness family in a vibrant new brewery in Covent Garden, London.
- Benefits: Enjoy flexible working hours, competitive pay, gym membership, and share options.
- Why this job: Be part of a cultural landmark while building relationships and driving growth in a dynamic environment.
- Qualifications: Previous sales experience, strong communication skills, and a passion for hospitality are essential.
- Other info: Embrace diversity and inclusion in a workplace that values every individual.
The predicted salary is between 36000 - 60000 £ per year.
Business Sales Manager, Guinness Open Gate Brewery London
Guinness Open Gate Brewery London
Location: Covent Garden, London
Full time, Permanent
About Us
The Guinness Open Gate Brewery London (GOGBL) new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of exceptional growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand\’s 264-year history.
Location
Key elements of the site include:
- Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
- Restaurants/Taproom/bars – world class food and beer produced and served on site.
- Central all weather historic courtyard with world class bar experience.
- Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
- Bespoke 5th floor glass box rooftop eating and drinking experience creating brand new rooftop view of London.
- Brewery and beer experience/tasting tours.
- Cultural events space designed and fitted out with technology to enable world class meeting and conference experiences
You will be responsible for:
- Driving tour and experience bookings through corporate/B2B sales
- Building relationships with third party tour and experience operators
- Working closely with our food and beverage partner to maximise and upsell bookings
- Working alongside the Digital Marketing & Performance Manager and the Digital Marketing & Ticketing Executive to deploy ticketing journeys appropriate for B2B sales and develop affiliate initiatives
- Work closely with the Events & Reservations team (who sit in the Sales & Marketing team), to seamless communicate on bookings, complimentary tours and providing a 5-star experience
- Working with the Marketing Manager to share content across to third parties who will be promoting GOGBL experiences and tours
Key Stakeholders
The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes teams such as the On Trade Account Management team and those who hold relationships with prospective clients for tours and experiences.
Qualifications and Experience Required
- Must have solid previous experience within sales, preferably within a B2B/corporate environment.
- Needs to be entrepreneurial, proactive and driven to explore all avenues for potential bookings.
- Must have great relationship building, relationship management and communication skills.
- Hospitality/Experiences/FMCG/Retail experience would be advantageous
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don\’t let anything stop you from applying.
- We offer a highly competitive rewards and benefits package including:Contemporary work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Subsidized gym membership
- Contributary pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most diverse and inclusive culture makes for a better business and a better world.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent variousviewpoints, experiences andcommunities who generate thought-provokingworkto enhance ourbusiness and workplace, creating a sense of belonging and opportunities for all.
Join us, and you\’ll be part of an organisation that embraces diversity in the broadest possible sense. This means that you\’ll be welcomed and celebrated for who you are just by being you. You\’ll be part of – and help build – an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you\’ll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.
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Business Sales Manager, Guinness Open Gate Brewery London employer: Redefined Ltd
Contact Detail:
Redefined Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Sales Manager, Guinness Open Gate Brewery London
✨Tip Number 1
Familiarise yourself with the Guinness brand and its cultural significance. Understanding the history and values of Guinness will help you connect better with potential clients and stakeholders, showcasing your passion for the brand.
✨Tip Number 2
Network within the hospitality and B2B sectors in London. Attend industry events or join relevant online forums to meet professionals who can provide insights or connections that may lead to opportunities at the Guinness Open Gate Brewery.
✨Tip Number 3
Demonstrate your entrepreneurial spirit by preparing ideas on how to drive bookings and enhance customer experiences. Presenting innovative strategies during interviews can set you apart from other candidates.
✨Tip Number 4
Showcase your relationship-building skills by reaching out to current or former employees of Diageo or the Guinness Open Gate Brewery. Engaging in conversations about their experiences can provide valuable insights and help you tailor your approach.
We think you need these skills to ace Business Sales Manager, Guinness Open Gate Brewery London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in B2B or corporate environments. Emphasise any entrepreneurial projects or initiatives you've led that demonstrate your proactive nature.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Guinness brand and the unique experiences offered at the Open Gate Brewery. Mention specific skills that align with the job description, such as relationship building and communication skills.
Showcase Relevant Experience: When detailing your work history, focus on achievements in sales and marketing roles. Use metrics to quantify your success, such as percentage increases in bookings or revenue generated from previous positions.
Highlight Cultural Fit: Demonstrate your understanding of the importance of diversity and inclusion within the workplace. Share examples of how you've contributed to an inclusive culture in past roles, aligning with the company's values.
How to prepare for a job interview at Redefined Ltd
✨Know Your Product
Familiarise yourself with Guinness and its offerings, especially the experiences at the Open Gate Brewery. Understanding the brand's history and current market position will help you demonstrate your passion and knowledge during the interview.
✨Showcase Your Sales Experience
Prepare to discuss your previous sales roles, particularly in B2B environments. Highlight specific achievements and how you've built relationships with clients, as this is crucial for the Business Sales Manager role.
✨Demonstrate Flexibility
Since flexibility is key to success at the brewery, be ready to discuss how you adapt to changing circumstances and work effectively in various environments. Share examples of how you've successfully navigated challenges in past roles.
✨Emphasise Team Collaboration
The role involves working closely with various teams, so be prepared to talk about your experience in collaborative settings. Discuss how you've effectively communicated and partnered with others to achieve common goals.
