Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and scale global paid acquisition strategies for a crypto gambling startup.
- Company: Join a young, innovative iGaming startup redefining gaming with blockchain technology.
- Benefits: Enjoy competitive pay, performance bonuses, and the freedom to innovate.
- Why this job: Be part of a dynamic team shaping the future of gaming in a fast-paced environment.
- Qualifications: Extensive experience in performance marketing, especially in crypto and gambling sectors.
- Other info: Age is just a number; all experience levels are encouraged to apply!
The predicted salary is between 43200 - 72000 £ per year.
A young and growing crypto iGaming startup that's redefining the future of gaming with blockchain technology and decentralised economies is looking for a Senior Performance Marketing Manager to join the team. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for someone who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical.
Role Overview: As the Senior Performance Marketing Manager, you'll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role perfect for someone who's not afraid to get in the weeds, optimise well, and scale fast.
Key Responsibilities:
- Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
- Identify and scale high-performing campaigns targeting crypto-native gambling audiences
- Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
- Work closely with creative, landing page, and funnel optimisation teams to iterate quickly and drive conversions
- Build and manage relationships with networks, affiliates, and third-party ad tech vendors
- Run competitor research, market analysis, and campaign benchmarking
- Track, analyse, and report on performance KPIs using visualisation platforms
- Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)
We're looking for a Senior Performance Marketing Manager with:
- Extensive experience in performance marketing, with experience in crypto, gambling, or high-risk verticals
- Deep understanding of paid media buying in both Web2 and Web3 ecosystems
- Proven track record of scaling paid campaigns profitably
- Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
- Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
- Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
- Entrepreneurial mindset - comfortable working in fast-paced, performance-driven environments
Nice to Have:
- Experience working directly with or promoting crypto casinos / betting platforms
- Understanding of on-chain analytics, wallets, and DeFi user behaviour
- Strong network in the crypto and gambling ad space
What's on Offer:
- Competitive compensation + performance-based bonuses
- Full ownership of your growth channel(s)
- Opportunity to shape a growing team and scale acquisition globally
- Freedom to test, fail, and scale fast - backed by a team that knows how to win
To apply for this role as Senior Performance Marketing Manager, please click apply online and upload an updated copy of your CV.
Note: The job title of Senior relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience.
Senior Performance Marketing Manager Crypto Gambling in North West London employer: TEAM
Contact Detail:
TEAM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager Crypto Gambling in North West London
✨Tip Number 1
Familiarise yourself with the latest trends in crypto and iGaming. Follow industry leaders on social media, join relevant forums, and participate in discussions to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the crypto gambling space. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors. Building relationships can often lead to job opportunities that aren't publicly advertised.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss specific metrics like CPA, ROAS, and LTV, and how you optimised campaigns for better performance. This will highlight your hands-on experience and strategic thinking.
✨Tip Number 4
Research the company thoroughly before your interview. Understand their mission, values, and recent developments in the crypto gambling sector. Tailoring your responses to align with their goals will show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Senior Performance Marketing Manager Crypto Gambling in North West London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in performance marketing, especially in crypto and gambling. Use specific metrics to showcase your success in scaling paid campaigns and managing ad budgets.
Craft a Compelling Cover Letter: Write a cover letter that reflects your entrepreneurial mindset and familiarity with both Web2 and Web3 ecosystems. Mention your understanding of compliance and risk mitigation in the gambling vertical to demonstrate your expertise.
Showcase Relevant Skills: In your application, emphasise your advanced analytics skills and experience with conversion tracking and affiliate platforms. Highlight any experience you have with native ad platforms and crypto-specific channels.
Research the Company: Familiarise yourself with the startup's mission and values. Understanding their approach to integrating crypto into gaming will help you align your application with their goals and demonstrate your genuine interest in the role.
How to prepare for a job interview at TEAM
✨Showcase Your Experience in Crypto and Gambling
Make sure to highlight your previous experience in performance marketing, especially within the crypto and gambling sectors. Be prepared to discuss specific campaigns you've managed, focusing on how you navigated the unique challenges of these high-risk verticals.
✨Demonstrate Your Analytical Skills
Since the role requires advanced analytics skills, come ready to discuss your experience with conversion tracking, postback URLs, and how you've used data to optimise campaigns. Providing examples of how you've tracked KPIs and adjusted strategies based on performance will impress the interviewers.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends in crypto, iGaming, and emerging acquisition channels, particularly in Web3. Being able to discuss recent developments or innovations in these areas will show your passion for the industry and your proactive approach to staying informed.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities in a fast-paced environment. Think about past experiences where you had to optimise campaigns quickly or manage large budgets, and be ready to explain your thought process and the outcomes.
